GW: If you’re tired of Chinese junk, get some good ol’ American-made, heat-treated steel you can be proud to pull out of your pocket.
Website update includes more custom knife options
Buck Knives is pleased to announce the transition to a new website, updated with valuable information, mobile access, user-friendly navigation, an innovative new look and the Custom Knife Builder filled with more knives to customize with unique handles and blade treatments.
In addition to a new modern design, the Custom Knife Builder will now offer the famous 113 Ranger Skinner and 112 Ranger in addition to the 110 Folding Hunter, 501 Squire, 503 Prince, and the 505 Knight. Users can customize their knives with different blade, handle, bolster, and rivet options, as well as custom engraving. Custom handle materials include, but are not limited to, Stag, Elk, Cherrywood, Waterbuffalo, and American Oak. These options, along with the many others, allow customers to create a one-of-a-kind knife tailored to fit their needs.
Buck Knives partnered with The ZaneRay Group, a web design and e-Commerce consultant group in Whitefish, Montana, to design the new Buck Knives website. They created a new look with advanced product detail pages to give users the ability to quickly access information, efficiently sort products into categories, and to easily navigate to other areas within the website.
“We’ve known for some time an update was needed, so we made this a priority for 2014,” said Stephanie Young, Marketing and Communications Manager of Buck Knives. “Some of our goals were creating a responsive design, better incorporate social platforms, provide more pertinent product information and create a better user experience from navigation through check-out. We are very pleased with the end result.”
