Bergara, best known for the premium quality barrels it produces for several of the world’s top rifle brands, entered the rifle market two years ago with its own line of Bergara Custom Rifles and quickly established a strong reputation for quality and accuracy. At this year’s SHOT Show, Bergara will introduce two new product lines of production rifles, designed to take the brand into more affordable price points. Bergara has dubbed these new lines as “Premier” and “Performance” and, in combination with the existing Custom offering, will give the brand a “good – better – best” product segmentation.
“The Premier Rifles are very comparable to Bergara’s Custom Rifles, but we were able to get them into the middle price points by standardizing some features and dimensions, thereby allowing greater efficiencies in parts production and assembly,” stated Mark Hendricks, Bergara’s Vice President of Technical Development. These guns will still feature the new Bergara Premium Action, which Hendricks designed, coupled with the famous Bergara barrel, just like the Custom models. Both a tactical model (BPR 17) and a hunting model (BPR 16) will be included in the initial introduction. All Premier Rifles are built in the USA at the Bergara USA facility. Retail price points will likely range between $1,500 and $2,000, according to Hendricks.
Bergara’s Performance line is targeted more toward the mass market with retail price points under $1,000. The first introduction will be the B-14 model bolt-action hunting rifle. This rifle is built entirely at Bergara’s barrel factory in Spain and will be distributed in both Europe and the USA. The Bergara barrel is complemented by a super-smooth action which is based on the Remington 700 design. Stocks are available in both a classic style, oil-finished walnut and a light-weight synthetic.
