Ruger Enters Ammo Business

On Monday, Sturm, Ruger & Co., Inc (NYSE:RGR) will announce it has become is the latest major firearms manufacturer to jump into the ammunition business.

Ruger’s initial entries into the ammunition marketplace will be in the most popular person-defense calibers.

The announcement will detail a new line of Ruger-branded ammunition in the popular personal defense calibers: .380 Auto, 9mm, .40 S&W and .45ACP calibers.

With this arrangement, Ruger joins Sig Sauer in the recent vertical integration of ammunition into their product lines.

There is, however, one major manufacturing and positioning difference between the two: Ruger has chosen a lead-free copper alloy/nylon binder bullet technology versus the more traditional lead-based projectiles.