The Frankford Arsenal® Perfect Seat Hand Primer is one of newest additions to the state-of-the-art Platinum Series line of reloading tools. This handy tool was specifically engineered to avoid “over seating” and when used properly eliminates the potential of crushing a primer. It features an adjustment dial which precisely adjusts the seating depth one thousandth of an inch at a time with a total adjustment range of fifty thousandths. Once the desired seating depth is set, simply squeeze the handle. Its integrated positive hard stop design will never seat primers deeper than the specified depth; thus eliminating the need to worry about “squeezing until it feels right.” The primer tray holds 100 plus primers for quick seating of multiple cases, works with both small and large primers and comes with twelve shell holders covering 652 different calibers. The Frankford Arsenal Perfect Seat Hand Primer is designed to create the perfect primer seat every time!

Features Include:

• Die cast zinc body with steel internal components
• Hard stop to avoid crushing a primer
• Heavy duty injection molded robust plastic storage case
• Adjustable seating depths of one thousandth of an inch
• Quick thumb release system for switching from
• small to large primers easily
• Tough working components resist bending even in the
• most powerful hands
• A complete set of 12 shell holders to cover the most
• popular cases
• Self-righting primer tray holds 100+ primers
• Entire system stores in included plastic case

EAST ALTON, Ill. – Winchester Ammunition delivered one of the most significant innovations to hit the rimfire world in 2013 with the introduction of the 17 Winchester Super Magnum, but where new rimfire loads are concerned, the company is far from over. In 2016, Winchester Ammunition continues to invest in its rimfire product line with the development of a new M-22 Subsonic .22 LR round.The M-22 is designed specifically to function in semi-automatic firearms, while remaining subsonic from both pistol and rifle length barrels. The new M-22 Subsonic features a 45-grain black-plated lead round nose bullet that has the equivalent energy of full velocity 36-grain rimfire products. In addition, the M-22 Subsonic utilizes non-corrosive priming and clean burning powder for reduced muzzle flash.

The M-22 Subsonic was also created with suppressed firearms in mind, but performs just as well in unsuppressed rifles and handguns. During Winchester testing, M-22 Subsonic rounds measured 129 dB from an unsuppressed rifle. That is significantly quieter than a full velocity .22 LR fired from a suppressed rifle, which typically measures around 138 db. With the addition of a suppressor, M-22 Subsonic achieves a remarkably quiet 116 db. Read more

New 270 Cal 170 gr EOL Elite Hunter Now Available!
Berger Bullets is pleased to announce the release of their new 270 Cal 170 gr EOL Elite Hunter. This bullet was inspired by Bob Beck, host of Extreme Outer Limits (EOL), and designed by Bryan Litz.This bullet is designed for maximum external and terminal ballistic performance in 270 caliber rifles that have twist rates faster than the traditional 1:10″. They are made with the longest possible Hybrid ogive. The long nose produces the highest possible BC, but does not comply with the limitations of SAAMI and CIP COAL standards. This bullet is deliberately intended for hunters who use custom rifles and either have extended length magazines or single feed their ammo. Read more

ANOKA, Minnesota – – Federal Premium Ammunition is pleased to introduce several new products at the 2016 SHOT Show. American Eagle Syntech range ammunition is one of the most exciting introductions, promising to redefine the target-shooting experience. Also debuting are HST Personal Defense and 3rd Degree turkey load line extensions, Federal Power-Shok Copper rifle ammunition and much more. Attendees are encouraged to visit booth 14551 during the show in Las Vegas, Jan. 19-22 to see the entire new product lineup.The all-new polymer-encapsulated Total Synthetic Jacket (TSJ) bullet in American Eagle Syntech prevents contact between the bullet and bore, which can shorten barrel life and rob accuracy, while eliminating copper and lead fouling. Combined with specialized clean-burning propellant, Syntech keeps a gun cleaner, longer, so you can shoot more—and shoot better. The exclusive Catalyst lead-free primer provides the most reliable, consistent ignition possible. American Eagle Syntech is available in 9mm Luger 115 grain, 40 S&W 165 grain and 45 Auto 230 grain. Read more

FEATURES MORE THAN 5,000 LOADSSHAWNEE, KS: Reloaders rejoice – Hodgdon’s 2016 Annual Manual contains more useful loads than any other manual on the planet. Now in its 13th consecutive year, this 8½- by 11-inch magazine-style publication is filled with Hodgdon®, IMR® and Winchester® brand powder and reloading information.

Featured in the 2016 Annual is data for IMR 4955, the latest introduction to the Enduron® series of smokeless powders. IMR 4955 lands between IMR 4451 and IMR 7977 on the burn rate chart, and it’s an ideal choice for many popular hunting calibers such as .270 Win., .25-06 Rem. and .300 Win. Mag. Read more

Newington, NH – SIG SAUER, Inc. is pleased to announce a new supersonic 300BLK Elite Performance Ammunition round designed specifically for hunting. The SIG HT™ 300BLK cartridge features a 120gr all-copper bullet that delivers deep penetration, consistent 1.8X expansion and maximum terminal ballistic performance, creating an effective hunting round in the 300BLK caliber. The muzzle velocity of this 120gr, lead-free supersonic round is 2,250 fps from a 16-inch barrel rifle with muzzle energy of 1,349 ft-lbs. Read more

Newington, NH– SIG SAUER, Inc., designer and manufacturer of the world’s most reliable firearms, silencers, optics, ammunition, airguns, and accessories, adds to its revolver ammunition offerings with the introduction of 357 Magnum and 44 Rem Mag SIG V-Crown jacketed hollow point (JHP) hunting rounds. The 357 Magnum is available in 125gr V-Crown with a muzzle velocity of 1450 fps, and the 44 Rem Mag V-Crown features a 240gr bullet with a muzzle velocity of 1300 fps. Read more