Fans of the original big cutting SEVR™ Titanium 2.1 will want to take a close look at the 2.0 blade design added by SEVR last year. Reintroduced as the Ti 2.0, SEVR’s most popular head now has a more swept-back blade angle and re-engineered deployment arm geometry. The new deployment arms expose more of the blades’ leading edge for added cutting surface while reducing friction. The two enhancements result in up to 15% more penetration than the original 2.1. Archer’s will want to stock up while SEVR offers some of the best prices of the season during their Fall Sale Event going on now for a limited time. SEVR broadheads are sold exclusively at sevrbroadheads.com.

Friday was a difficult Olympic Games for Team USA Archery; surrounded by high expectations in the midst of great challenges from the global pandemic that shifted the Tokyo Games by an entire year. The Games allows no room for error when so few arrows determine your fate, and in a stadium with a very tricky wind and incredibly high pressure, the most important takeaway throughout the Games was to not second-guess yourself.

For the men’s finals day today, hype surrounded World No. 1 and World Champion Brady Ellison’s quest for the elusive Olympic champion title that has evaded him through four Games. The first round matched Ellison with teammate and friend Jacob Wukie. While that may have caused mixed emotions for some; wanting the best for a good friend but also wanting to win, Ellison and Wukie entered the venue sans coaches and seemed to joke around between ends, enjoying shooting together.

TOKYO, Japan – Team USA is finally on target at the Tokyo 2020 Olympic Games as Brady Ellison and Mackenzie Brown are through to the top 16 in the individual events. After a difficult start in the finals venue, where USA’s top ranked teams came up short in some very challenging competition conditions, it seems they’ve got it figured out and are poised for success headed into the 1/8th rounds later this week.

Four-time Olympian, three-time medalist, World Champion, World No. 1, world record holder and the world’s only 5-time World Cup Final Champion Brady Ellison bears many titles on his shoulders but has been eagerly seeking the Olympic Champion title to add to his most impressive list of accomplishments.

“We made a small form change, an adjustment to my finger tab, which I think really helped,” commented Ellison, “and then Butch [Johnson] actually texted me today and said that he saw something, so I made sure to watch out for that and I think just everyone helping out, I felt pretty good today, I felt calm. First thing I’ve been in the Olympic finals had felt no nerves so I’m feeling pretty feisty.” Read more

Even the best in the world is fooled occasionally.

That includes world number one archer Brady Ellison, who finished second in qualifying in Tokyo on Friday with 682 points, one behind leader Je Deok Kim of Korea.

Twenty points off his world record of 702 which he set at the 2019 Pan American Games, Ellison was happy with his day and his position going into the finals next Saturday in the final day of archery competition of the Olympics.

Salt Lake City, Utah – When 5MM AXIS came on the scene it revolutionized hunting arrows. The small shaft innovation offered better accuracy and mitigated friction to retain velocity and add penetration. Now the concept has gone forward to the next level with the introduction of the new 4MM AXIS Long Range.

The Long Rang AXIS will offer bowhunters even more of what they want in a micro diameter arrow. 4mm AXIS uses a lighter weight carbon for more speed to the target in order to drive broadheads deeper upon impact. “Additionally it adds penetration as the shaft passes through with less friction behind the broadhead channel” said Gary Cornum, Easton Director of Marketing. “Millions of successful hunts testify to the awesome effectiveness of a simple concept that equates to more downed big game—it’s like getting magnum ammunition made for a bow.”

Made in Easton’s Utah factory, the AXIS Long Range is engineered with specialized carbon-fiber to increase arrow velocity. Easton 4mm nocks and front-of-center boosting 8-32 half-outs are included to help tighten arrow grouping. 4MM AXIS Long Range is available in four sizes, 250, 300, 340, and 400 in both standard straightness and in the ultra-precise ±.001 Match Grade.

• High-strength, lighter weight carbon adds velocity for longer range
• Includes 8-32-point half-outs
• Pre-installed 4mm nocks
• Four sizes: 250, 300, 340, & 400
• Available in standard straightness and in the ±.001” Match Grade
• Made in USA

MSRP: $105.99 6-pack fletched (standard straightness) Read more

Pope and Young, America’s leading bowhunting organization is excited to announce that their 32nd Biennial Convention, celebrating 60 years of bowhunting conservation is a GO, and some of the biggest names in bowhunting will be in attendance to help them celebrate in Reno, NV July 14- 17th. With Big names and even bigger changes and announcements in store, this is an event you will not want to miss.

The Pope & Young Convention has always been a place to meet some of bowhunting’s living legends, and this year will be no exception. With speaking engagements from, Michael Waddell, Remi Warren, Allen Bolen, Andrew McKean, and many others, it will be one you do not want to miss. There is still time to add your name to this impressive list of attendees. Read more