MINNETONKA, Minn. (Dec. 2, 2014) – With the holiday season fast approaching, the inevitable last-second rush to find gifts for friends and family isn’t far behind. This year, don’t panic. Instead, hook up your loved ones with the latest and greatest gear from Rapala®, the most trusted name in fishing.
According to a recent study from the Recreational Boating & Fishing Foundation and The Outdoor Foundation1, in 2013 alone, nearly 46 million Americans from all walks of life grabbed a tackle box, picked up a rod and made way to their local honey hole in search of a wall-worthy trophy fish. And, it’s not just the stereotypical angler looking to spending time on the water – 42 percent of all new fishing participants in 2013 were women. Read more