Bass Pro Shops, Cabela’s Deal Completed

New “best-of-the-best” model better serves all who love the outdoors

SPRINGFIELD, Mo. – Bass Pro Shops and Cabela’s, two iconic brands and leaders in the outdoor industry, have officially joined forces with a vision to become North America’s premier outdoor and conservation company. The combined company is poised to provide customers with unmatched offerings spanning premier destination retail, outdoor equipment manufacturing, world-class resort destinations and more with a strong commitment to advancing conservation initiatives. Read more

Johnny Morris’ Wonders of Wildlife National Museum & Aquarium Set for Friday Opening

Johnny Morris’ Wonders of Wildlife National Museum & Aquarium Set for Friday Opening

Largest most immersive wildlife conservation attraction in the world a major new destination in the heart of America

Springfield, Mo. – Noted conservationist and Bass Pro Shops founder Johnny Morris will be joined by former Presidents and hundreds of North America’s conservation leaders to unveil the all-new Wonders of Wildlife National Museum Aquarium, located in the center of America’s heartland in Springfield, Missouri. Nearly ten years in the making and unprecedented in scale and scope, Wonders of Wildlife is larger than the Smithsonian Museum of Natural History and an inspirational tribute to the adventurers, explorers, outdoorsmen and conservationists who helped discover, develop and preserve the nation we love.

With 35,000 live fish, mammals, reptiles, amphibians and birds, the 350,000-square-foot complex is a wonder in and of itself. It contains more than 1.5 miles of trails through authentic, immersive habitats and features 1.5 million gallons of freshwater and saltwater aquariums and immersive wildlife galleries. Signature galleries include a massive “open ocean” ring-shaped aquarium and the two-story Shipwreck Room where guests can touch stingrays on the ocean floor. Immersive wildlife galleries feature 4D dioramas that transport guests through sights, sounds, smells and climates to some of the wildest places on earth, including a trek across the African savannah, the Amazon rainforest, the Arctic and America’s National Parks and more in a multisensory celebration of conservation and craftsmanship.

The all-new museum and aquarium is located next to Bass Pro Shops National Headquarters in Springfield, Missouri, one of many signature nature-based attractions in Missouri’s Ozark Mountains, a region emerging as America’s Conservation Capital.

The visionary behind the project is noted conservationist and Bass Pro Shops founder Johnny Morris, sometimes referred to as “the Walt Disney of the Outdoors” for his knack for creating amazing experiences that connect people with nature. Morris, who grew up fishing with his family on Missouri’s White River before founding Bass Pro Shops in 1971 with eight square feet of space in the back of his father’s liquor store, created the not-for-profit Wonders of Wildlife as a gift to the nation intended to inspire people of all ages to engage with the natural world.

“Wonders of Wildlife is an inspirational journey around the world that celebrates the role of hunters and anglers as America’s true conservation heroes,” said Johnny Morris. “We proudly invite families and sportsmen to come share the wonder with an unforgettable experience meant to inspire generations of future conservationists.”

Celebrating those who hunt, fish and act as stewards of the land and water

Morris convened 40 leading conservation organizations to help tell the American outdoor story from the Native Americans to Lewis and Clark and beyond. The story extends to modern-day wildlife management with a celebration of people who hunt, fish and act as stewards of the land. For the past 80 years, hunters in America have funded America’s modern conservation system largely through self-imposed federal excise taxes on outdoor equipment, and by purchasing hunting and fishing permits.

Beyond its sheer scale and quality, what’s most impressive about the museum and aquarium is its powerful message to inspire everyone to connect with the outdoors. As the world advances and more people live and work in major metropolitan areas, it is more important than ever to preserve and promote outdoor experiences. In a stress-filled world of traffic jams, endless emails, calls and constant pressure, the best medicine is a peaceful, rejuvenating experience in nature. The museum and aquarium pay homage to the sportsmen and women of yesterday, today and tomorrow with the knowledge that the surest way to preserve our rich outdoor heritage is to expose more people to its awe-inspiring beauty.

A world class aquarium adventure

At the heart of the Wonders of Wildlife experience is a world-class aquarium adventure, home to massive aquatic habitats teeming with life. There has never been an aquarium as immersive, interactive or engaging as this. Guests of all ages can immerse themselves inside a river full of piranhas, discover what it’s like to touch a stingray, traverse an underwater tunnel surrounded by giant river monsters and come face-to-face with sharks, jellyfish, snakes, iguanas, eagles, owls and more.

The experience begins with the breathtaking Great Oceans Hall, bringing the excitement of the ocean to the middle of America. Visitors will step inside a 300,000-gallon circular “open ocean” habitat, teeming with life, including zebra sharks, leopard rays and goliath grouper; look in awe at a mesmerizing living bait ball; and discover the Great Barrier Reef, a towering saltwater aquarium showcasing colorful reef fish, including Maori wrasse, potato cod and more. Additional noted exhibits include Shipwreck Reef, which plunges guests to the depths of the ocean floor where they can touch stingrays and explore a sunken shipwreck now home to colorful reef.

The aquarium also honors legendary anglers with boats from Earnest Hemingway, Zane Grey, personal fishing artifacts and mementos from U.S. Presidents, and some of fishing’s most accomplished sportsmen and women at The International Game Fish Association’s (IGFA) Fishing Hall of Fame and the Bass Fishing Hall of Fame.

More fun surprises await around every corner as visitors traverse cypress swamps, tropical rainforests, Ozarks waterways, craggy caves and more. The aquarium’s unique design ensures visitors are constantly surprised and amazed by where they might end up next, and the creatures that await to be discovered around the bend.

Immersive wildlife galleries transport visitors around the world

Visitors can pack their bags for adventure as state-of-the-art 4D dioramas completely surround them within the sights, sounds and smells of the planet’s most extreme wildlife habitats. Each environment features meticulous attention to detail including massive hand-painted murals, native foliage and special effects that deliver the chill of the Arctic, the cold winds of the Alps, the dry sun of the African Savannah and more.

Signature exhibits within the wildlife galleries include The Great African Hall, immersing guests in the African savannah with animals including elephants, giraffes, rhinos, crocodiles, zebra and more and Sheep Mountain, with more than 40 record-setting sheep from around the world.

Visitors will relive conservation’s history with The Boone and Crockett Club’s National Collection of Heads and Horns. Founded by our nation’s leading conservation hero Theodore Roosevelt, the Club’s legendary exhibit gives visitors the chance to step back in time and see more than 40 historically significant North American game animals that helped spark America’s conservation movement when it debuted at New York’s

Bronx Zoo in 1908. Guests will encounter World Record bears, bison, caribou, elk and other big game species while learning about these iconic animals and how science, sportsmen and regulated hunting saved them from exploitation and near extinction. One remarkable display is the famous Chadwick Ram from British Columbia taken in 1936 featuring 51-inch horns and considered to be the finest North American big game specimen ever collected. The influential collection relocated to Wonders of Wildlife from the Buffalo Bill Historical Center in Cody, Wyoming.

The majesty of the outdoors captured by the world’s finest artists and craftsmen

Wonders of Wildlife is instantly recognizable for the signature imagination, creativity, quality craftsmanship, authenticity and attention to detail that goes into all the projects dreamed up by Johnny Morris, but on a much larger scale. As the largest immersive attraction of its kind in the world, the project’s massive size called for an expansive team who spent more than nine years creating the elaborate details that make the experience so rewarding for visitors.

More than 2,000 painters, sculptors, woodworkers, iron workers, taxidermists, illustrators, designers, scientists, biologists, engineers and others contributed to the facility, which is home to some of the most sophisticated life support systems in the country as well as some of the largest and most elaborate nature-based artwork ever created.

Every wall within the 350,000-square-foot attraction features hand-painted murals painstakingly created by a team of painters who embody the talent and quality of true Ozarks craftsmanship. Painters spent more than a year painting the Great African Hall alone, resulting in a photorealistic re-creation of the great African savannah.

After the mural work was completed, imagery specialists consulted with experts to stage 3D landscape elements, including rockwork, native foliage and water effects to match the season and habitat being depicted. Each experience is grounded in the elements of the natural world, ensuring every detail is as lifelike as possible.

Grand opening features historic salute to conservation leaders

In honor of its grand opening on September 22, 2017, Wonders of Wildlife is hosting a historic event welcoming the most significant gathering of prominent North American conservation leaders and influencers ever assembled in our nation’s history. The very special tribute dinner honoring America’s conservation leaders will feature guests including President George W. Bush, President Jimmy Carter, U.S. Secretary of Interior Ryan Zinke and Missouri Governor Eric Greitens amongst other dignitaries. The evening concludes with a special “Concert for Conservation” for invited guests featuring music from Kevin Costner, Luke Bryan, Dierks Bentley, John Anderson and many other popular performers. All artists are avid outdoorsmen who are donating their time to help honor the conservation leaders in attendance. More than 400 conservation leaders are anticipated to be in Springfield for the landmark occasion along with significant donors and guests.

Share the Wonder

Wonders of Wildlife is now open daily except Christmas. For additional information including admission, hours of operation and directions visit www.wondersofwildlife.org.

Largest most immersive wildlife conservation attraction in the world a major new destination in the heart of America

Springfield, Mo. – Noted conservationist and Bass Pro Shops founder Johnny Morris will be joined by former Presidents and hundreds of North America’s conservation leaders to unveil the all-new Wonders of Wildlife National Museum Aquarium, located in the center of America’s heartland in Springfield, Missouri. Nearly ten years in the making and unprecedented in scale and scope, Wonders of Wildlife is larger than the Smithsonian Museum of Natural History and an inspirational tribute to the adventurers, explorers, outdoorsmen and conservationists who helped discover, develop and preserve the nation we love.

With 35,000 live fish, mammals, reptiles, amphibians and birds, the 350,000-square-foot complex is a wonder in and of itself. It contains more than 1.5 miles of trails through authentic, immersive habitats and features 1.5 million gallons of freshwater and saltwater aquariums and immersive wildlife galleries. Signature galleries include a massive “open ocean” ring-shaped aquarium and the two-story Shipwreck Room where guests can touch stingrays on the ocean floor. Immersive wildlife galleries feature 4D dioramas that transport guests through sights, sounds, smells and climates to some of the wildest places on earth, including a trek across the African savannah, the Amazon rainforest, the Arctic and America’s National Parks and more in a multisensory celebration of conservation and craftsmanship.

The all-new museum and aquarium is located next to Bass Pro Shops National Headquarters in Springfield, Missouri, one of many signature nature-based attractions in Missouri’s Ozark Mountains, a region emerging as America’s Conservation Capital.

The visionary behind the project is noted conservationist and Bass Pro Shops founder Johnny Morris, sometimes referred to as “the Walt Disney of the Outdoors” for his knack for creating amazing experiences that connect people with nature. Morris, who grew up fishing with his family on Missouri’s White River before founding Bass Pro Shops in 1971 with eight square feet of space in the back of his father’s liquor store, created the not-for-profit Wonders of Wildlife as a gift to the nation intended to inspire people of all ages to engage with the natural world.

“Wonders of Wildlife is an inspirational journey around the world that celebrates the role of hunters and anglers as America’s true conservation heroes,” said Johnny Morris. “We proudly invite families and sportsmen to come share the wonder with an unforgettable experience meant to inspire generations of future conservationists.”

Celebrating those who hunt, fish and act as stewards of the land and water

Morris convened 40 leading conservation organizations to help tell the American outdoor story from the Native Americans to Lewis and Clark and beyond. The story extends to modern-day wildlife management with a celebration of people who hunt, fish and act as stewards of the land. For the past 80 years, hunters in America have funded America’s modern conservation system largely through self-imposed federal excise taxes on outdoor equipment, and by purchasing hunting and fishing permits.

Beyond its sheer scale and quality, what’s most impressive about the museum and aquarium is its powerful message to inspire everyone to connect with the outdoors. As the world advances and more people live and work in major metropolitan areas, it is more important than ever to preserve and promote outdoor experiences. In a stress-filled world of traffic jams, endless emails, calls and constant pressure, the best medicine is a peaceful, rejuvenating experience in nature. The museum and aquarium pay homage to the sportsmen and women of yesterday, today and tomorrow with the knowledge that the surest way to preserve our rich outdoor heritage is to expose more people to its awe-inspiring beauty.

A world class aquarium adventure

At the heart of the Wonders of Wildlife experience is a world-class aquarium adventure, home to massive aquatic habitats teeming with life. There has never been an aquarium as immersive, interactive or engaging as this. Guests of all ages can immerse themselves inside a river full of piranhas, discover what it’s like to touch a stingray, traverse an underwater tunnel surrounded by giant river monsters and come face-to-face with sharks, jellyfish, snakes, iguanas, eagles, owls and more.

The experience begins with the breathtaking Great Oceans Hall, bringing the excitement of the ocean to the middle of America. Visitors will step inside a 300,000-gallon circular “open ocean” habitat, teeming with life, including zebra sharks, leopard rays and goliath grouper; look in awe at a mesmerizing living bait ball; and discover the Great Barrier Reef, a towering saltwater aquarium showcasing colorful reef fish, including Maori wrasse, potato cod and more. Additional noted exhibits include Shipwreck Reef, which plunges guests to the depths of the ocean floor where they can touch stingrays and explore a sunken shipwreck now home to colorful reef.

The aquarium also honors legendary anglers with boats from Earnest Hemingway, Zane Grey, personal fishing artifacts and mementos from U.S. Presidents, and some of fishing’s most accomplished sportsmen and women at The International Game Fish Association’s (IGFA) Fishing Hall of Fame and the Bass Fishing Hall of Fame.

More fun surprises await around every corner as visitors traverse cypress swamps, tropical rainforests, Ozarks waterways, craggy caves and more. The aquarium’s unique design ensures visitors are constantly surprised and amazed by where they might end up next, and the creatures that await to be discovered around the bend.

Immersive wildlife galleries transport visitors around the world

Visitors can pack their bags for adventure as state-of-the-art 4D dioramas completely surround them within the sights, sounds and smells of the planet’s most extreme wildlife habitats. Each environment features meticulous attention to detail including massive hand-painted murals, native foliage and special effects that deliver the chill of the Arctic, the cold winds of the Alps, the dry sun of the African Savannah and more.

Signature exhibits within the wildlife galleries include The Great African Hall, immersing guests in the African savannah with animals including elephants, giraffes, rhinos, crocodiles, zebra and more and Sheep Mountain, with more than 40 record-setting sheep from around the world.

Visitors will relive conservation’s history with The Boone and Crockett Club’s National Collection of Heads and Horns. Founded by our nation’s leading conservation hero Theodore Roosevelt, the Club’s legendary exhibit gives visitors the chance to step back in time and see more than 40 historically significant North American game animals that helped spark America’s conservation movement when it debuted at New York’s

Bronx Zoo in 1908. Guests will encounter World Record bears, bison, caribou, elk and other big game species while learning about these iconic animals and how science, sportsmen and regulated hunting saved them from exploitation and near extinction. One remarkable display is the famous Chadwick Ram from British Columbia taken in 1936 featuring 51-inch horns and considered to be the finest North American big game specimen ever collected. The influential collection relocated to Wonders of Wildlife from the Buffalo Bill Historical Center in Cody, Wyoming.

The majesty of the outdoors captured by the world’s finest artists and craftsmen

Wonders of Wildlife is instantly recognizable for the signature imagination, creativity, quality craftsmanship, authenticity and attention to detail that goes into all the projects dreamed up by Johnny Morris, but on a much larger scale. As the largest immersive attraction of its kind in the world, the project’s massive size called for an expansive team who spent more than nine years creating the elaborate details that make the experience so rewarding for visitors.

More than 2,000 painters, sculptors, woodworkers, iron workers, taxidermists, illustrators, designers, scientists, biologists, engineers and others contributed to the facility, which is home to some of the most sophisticated life support systems in the country as well as some of the largest and most elaborate nature-based artwork ever created.

Every wall within the 350,000-square-foot attraction features hand-painted murals painstakingly created by a team of painters who embody the talent and quality of true Ozarks craftsmanship. Painters spent more than a year painting the Great African Hall alone, resulting in a photorealistic re-creation of the great African savannah.

After the mural work was completed, imagery specialists consulted with experts to stage 3D landscape elements, including rockwork, native foliage and water effects to match the season and habitat being depicted. Each experience is grounded in the elements of the natural world, ensuring every detail is as lifelike as possible.

Grand opening features historic salute to conservation leaders

In honor of its grand opening on September 22, 2017, Wonders of Wildlife is hosting a historic event welcoming the most significant gathering of prominent North American conservation leaders and influencers ever assembled in our nation’s history. The very special tribute dinner honoring America’s conservation leaders will feature guests including President George W. Bush, President Jimmy Carter, U.S. Secretary of Interior Ryan Zinke and Missouri Governor Eric Greitens amongst other dignitaries. The evening concludes with a special “Concert for Conservation” for invited guests featuring music from Kevin Costner, Luke Bryan, Dierks Bentley, John Anderson and many other popular performers. All artists are avid outdoorsmen who are donating their time to help honor the conservation leaders in attendance. More than 400 conservation leaders are anticipated to be in Springfield for the landmark occasion along with significant donors and guests.

Share the Wonder

Wonders of Wildlife is now open daily except Christmas. For additional information including admission, hours of operation and directions visit www.wondersofwildlife.org.

Trijicon One Millionth ACOG Celebration and Sweepstakes


Celebrating Its Soon-to-be-Produced One Millionth ACOG with 24 Days of ACOG SweepstakesWIXOM, MI – Trijicon® is proud to announce the soon-to-be-produced one millionth ACOG® 4×32 riflescope. From the home of Trijicon founder Glyn Bindon to the front lines of America’s greatest fighting forces, the Trijicon Advanced Combat Optical Gunsight (ACOG) has grown to become one of the most durable, combat-proven, versatile aiming devices ever.

To celebrate this exciting milestone with customers and dealers, Trijicon is hosting a 24 Days of ACOG Sweepstakes at MillionthACOG.com. Here’s how it will work:
· For 24 straight days (starting October 1), visitors to MillionthACOG.com can enter once each day for a chance to win a prize package.

· On the last day (October 24 – 25), 24 Days of ACOG turns to 24 Hours of ACOG, when visitors get a chance to win the grand prize by entering every hour for 24 hours.

· All daily winners will be announced during 24 Hours of ACOG, with the grand prize winner announced on October 26.

Trijicon is proud to count among its ACOG users the United States Marine Corps, United States Army, United States Special Operations Forces, United States Government, state and local Law Enforcement and many of America’s allies. Not to mention the hundreds of thousands of civilian enthusiasts who trust the ACOG for their dedicated riflescope.

To learn more about the 24 Days of ACOG Sweepstakes, visit MillionthACOG.com. And to learn the history of the legendary ACOG, go to MillionthACOG.com/ACOG HISTORY. Read more

Aimpoint CompM5


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London, England — Aimpoint, the originator and worldwide leader in reflex sighting technology, has announced the addition of the new Aimpoint® CompM5™ sight to their professional product line. Powered by a single AAA battery, and weighing just 147 grams (5.19 ounces), the CompM5 takes its place as the most compact optic in the Aimpoint® Comp™ Series family of sights.Originally created to meet the needs of a specific official end user, the CompM5 is now being offered for sale worldwide as contract commitments and production levels permit. The compact size of the CompM5 was made possible by the sight being powered by a single AAA battery. These small and lightweight batteries are inexpensive and easy to find almost anywhere in the world. Readily available alkaline versions of the AAA simplify logistics, and eliminate the potential shipping hazards inherent in lithium batteries. Like the other Comp Series sights, the CompM5 boasts an extremely long battery life – with over 5 years of constant-on use at intensity level seven.

The CompM5 is fully submersible up to 45 meters (150 feet), and is compatible with all generations of Night Vision Devices, as well as Aimpoint’s professional magnifier line. A military grade optical lens system gives the CompM5 exceptional light transmission and dot clarity, making the sight operationally parallax free, and providing a crisp, clear dot even under magnification. Read more

ZEISS Announces 2017 “Fall Field Days” Consumer Promotion

ZEISS’ Annual “Fall Field Days” Instant At-The-Counter Rebate Consumer Promotion Takes Place September 1-18, 2017.

Zeiss Sports Optics “Fall Field Days” promotion makes the hunt for a good deal much easier. Save money – big time – on popular Zeiss riflescopes and binoculars.

Consumers will receive an instant rebate. There are no forms to fill out, no on-line submissions, just an easy way to save cash. Qualifying purchase includes any of the following optics listed below. All purchases must be made from an authorized Zeiss dealer during the promotional period.

• $75 instant rebate on Terra 3x Riflescopes
• $100 instant rebate on Conquest HD Binoculars Read more

Firefield Agility Red Dot Sight

(MANSFIELD, TEXAS) – Originally introduced to the optic’s market in 2013, the Firefield Agility 1×30 Red Dot Sight is receiving a facelift for 2017. Giving the shooter an option between four different reticle designs and the choice of red or green illumination, the improved Agility 1×30 Hunting Red Dot offers high quality red dot performance at an affordable price. Designed to adapt to any daytime tactical situation, its IPX5 weatherproof body incorporates a parallax corrected optical system to provide quick and easy target acquisition. With flip-up caps included, rest assured the Agility’s glass will stay as pristine as the day you placed it on your firearm.

Engineered for both MSR’s and shotguns, Firefield has produced two models, the Agility 1×30 Hunting Red Dot (FF26030) and the Agility 1×30 Shotgun Red Dot (FF26031). Both feature the same optic technology with the Shotgun Red Dot showcasing a saddle mount able to fit semiauto and pump action Remington 870, 1100, and 1187 shotguns. Read more

Keep Your Optics Clean with the OutdoorPro Kit from LensPen

Keep your fine optics clean and images sharp when you head outdoors this fall with the OutdoorPro Kit from LensPen. It has everything you need to safely and effectively clean lenses and eyepieces on your cameras, binoculars and scopes.

“The OutdoorPro Kit is perfect for outdoor enthusiasts,” said Ryan Keating, Vice President of Sales for LensPen. “It has everything you need to clean your camera’s lenses, eyepieces and housings.” Read more

Gunwerks Announces New BR2500 Ballistic Rangefinder

Gunwerks announced today the release of it’s latest version ballistic rangefinder, the GSeven branded BR2500. The Newly updated BR2500 carries a major upgrade in laser rangefinding capabilities, extending the effective range of the BR2500 to over 2,500 yards dependent on conditions. The BR2500 also features the best available laser beam divergence, set at .75 MRAD and optimized for hunting conditions with advanced signal processing tuned for ranging animals instead of highly reflective objects like steel. As with previous models, the BR2500 features five on-device programmable ballistic profiles, sensors for range, pressure, temperature and incline, and provides outputs for wind compensation. Read more

Styrka Instant Rebate on S9 and S7 Series Optics


Styrka Instant Rebate:
Save $100 On High Quality S9 and S7 Series Optics!From August 1, 2017, through September 30, 2017 purchase any Styrka S7 Series riflescope, S7 Series spotting scope or S9 series binocular and receive a $100 rebate on each unit you buy. Instantly! The $100 is deducted from the sales price of the optic when purchased from any authorized Styrka dealer. A list of Styrka dealers can be found on the Styrka website at www.styrkastrong.com. Read more

Crimson Trace Announces Shooting Skills Sweepstakes

Winner Receives Paid Trip for Two to Gunsite 250 Defensive Pistol Course
Sweepstakes Open Now – Ends August 10

(Wilsonville, OR)– Crimson Trace customers know that practice makes perfect. With this in mind, Crimson Trace is offering two lucky individuals the opportunity to practice their shooting skills and learn from the experts on an all-expenses paid trip to the Gunsite 250 Defensive Pistol Course with Crimson Trace® laser sights in Richmond, Virgina. Entry in the sweepstakes is free, is open to anyone over the age of 21, and is open right now. But hurry — the sweepstakes ends August 10th.
One lucky winner and a guest of their choice will receive airfare, lodging, course registration fees, Crimson Trace lasers, and ammunition packages. The winner and guest will attend the Gunsite 250 Defensive Pistol Course with Crimson Trace laser sights taking place November 13-17, 2017 at Colonial Shooting Academy in Richmond, Virginia. Full details, including rules and regulations governing the sweepstakes, can be found at www.crimsontrace.com . For a chance to win, visit the website and look for the contest logo. Read more

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