LUCID Optics Shipping the New P7 4X Optic

Wyoming – LUCID Optics, a Wyoming based manufacturer of weapons mounted optics and firearm accessories, Is proud to announce the new P7 4X Optic is now shipping to distributors and is available for purchase.

The P7 offers fast-targeting with a highly useful ballistic MOA measuring tape in the reticle. This reticle is specifically designed to offer the fast target acquisition necessary in a combat optic, along with highly useful MOA measuring tape with ballistic hold-over information up to 80 MOA in elevation. This allows for the operator to manage any target with relative ease, near or far. Read more

New LR MSR Mount from Warne

What would you do with an extra 20 minutes? Well at Warne Scope Mounts, we’re giving you an extra twenty minutes of angle in elevation with our New LRSKELTG Precision MSR Mount. Designed with long range shooters in mind, we have taken our competition winning RAMP & XSKEL mounts and machined a 20MOA channel through the scope bed using cutting edge technology. This allows you to reach out farther, compensating for over 200 inches of bullet drop at a 1000yds. This increase in bullet drop compensation gives most scopes 25% – 75% or more usable elevation adjustment. An all-aluminum chassis and caps, joined with steel fasteners and threaded inserts allows for a consistent and dependable mounting surface to the flat top rail on your upper. Available in 1″, 30mm, 34mm, and finished in Cerakote Tactical Gray, the New LRSKELTG gives you the rugged, Return to Zero reliability you come to expect from Warne Scope Mounts. Maximize your rifle’s long range potential with the LRSKELTG, and see what you can do with an extra 20 minutes. Read more

UTG New 1″ True Hunter Scope: SCP-U432AOWT2

The SCP-U432AOWT2 optic is based on one of Leapers’ classic scope designs that have accompanied air gunners and .22 caliber enthusiasts for years. This new True Hunter scope has seen a number of enhancements that increase its ease of use and overall functionality while maintaining a very attractive price point.

Built on a 1″ tube and featuring a fixed 4X32 power magnification with a 32mm diameter objective, the SCP-U432AOWT2 with its adjustable parallax from 5 yards to infinity excels at short to medium ranges and truly shines when used on air guns or .22 rifles. A 32′ field of view at 100 yards and a 3.4″ eye relief provide shooters with an effective, yet comfortable, means to quickly view targets when shouldering their favorite plinking air guns and rifles. Read more

Hunters: Capture Every Detail With Midland Wi-Fi HD Wearable Action Camera

Wi-Fi Allows You to Control and View What You’re Shooting with Smart Phone

Everyday is a good day when you’re out hunting, so start capturing some of those adventures with the Midland® XTC450VP Wi-Fi HD Wearable Action Camera. The easy to use, high-definition camera shoots crystal clear digital video footage as well as still images and can be mounted on your person, to a tree, firearm or bow. Small and sleek, the camouflage camera is durable, simple to use and made to easily record and share all the action from your hunt – from ATVing to scouting to taking that prized shot.

Capture your own first-person action footage using the camera’s three-point mounting system which provides for stability and versatility. No “did I push the button?” questions here, the camera’s on/off switch is a simple slide, so you can focus on your hunt, without the worry about whether or not the camera is recording. The 270-degree rotating lens ensures no matter how you mount the camera, you’ll always get the perfect shot.

Options are key to using the camera for uses when hunting. Choose among three recording resolutions, 1920 x 1080p @30fps, 1280 x 720p @60fps, or 848 x 480 @120fps. Get everything from slow motion video of the final approach and shot using the camera’s 120 frames per second mode to the posed high quality photo of you and your trophy with the 12 mega pixel camera. Control and view all of it from your iOS or Android smartphone through wi-fi using a simple to use app. Read more

Revamped Leatherwood M-1200 XLR Auto Ranging & trajectory Scope Now Available

The original Jim Leatherwood designed military A.R.T. scope of the 1960’s was a 3-9x40mm scope…and was later produced by Leatherwood/Hi-Lux Optics as the M-600 sporting model for those shooters and hunters wanting to use the same auto-ranging and bullet trajectory compensating technology that was so effective in the hands of military sharpshooters. To meet the higher magnification needs of extreme long range shooters, the 6-24x50mm M-1200 was brought onto the market a few years later.

Both of these 1-inch tube A.R.T. models featured the Leatherwood “CAMputer” system, which could be calibrated to range a distant target, and at the same time automatically allow for the drop of the bullet. Using an A.R.T. scope simply required the shooter to use the ranging system built into the reticle to frame a target of known size…steady the hold on that target…and take the shot – or… “Frame…Aim…Shoot!”

A couple of years back, the M-600 was replaced by the 2.5-10x44mm updated and upgraded M-1000 model, built with a larger 30mm tube. Now, the Leatherwood M-1200 XLR has also been totally revamped – including the larger diameter scope tube and switching to a new “CAMputer” system, which is easier to use and more user friendly than the original Leatherwood system. The new system is also more compatible with a much wider range of popular cartridges as well – from the .223 Remington to the .50 BMG, for shots out to 1,200 meters. Read more

Pulsar Introduces New Digisight 850 LR Digital Riflescope

(MANSFIELD, TEXAS) Pulsar is known for producing the world’s first digital night vision riflescope – the Digisight. Over the years the Digisight has become a best seller worldwide. The company has strived to continually improve the riflescope, adding new features and enhancing its performance. New for 2015, the company is proud to announce the release of the Digisight 850 LRF, a digital NV riflescope featuring a built-in laser rangefinder. Read more

Award-Winning Micro™ Joins LaserMax’s Trend-Setting Family of Green Laser Sights

(Rochester, NY) – The world’s smallest and toughest rail mounted laser sighting system just got better. Designed to withstand the rigors of repeated fire on subcompact handguns, the LaserMax Micro has been a top seller since its introduction in 2010. Now offered in green and equipped with advanced features and programming, the MICRO-2-G represents the newest generation of Micro laser technology. Key innovations include multiple operating modes and a Quick-Change Battery Hatch™ with enables safe and easy on-board battery changes. A full five (5) hour battery life is safeguarded from inadvertent drain by a battery preservation mode deactivating the laser after 10 minutes idle. Soon, red and Infrared (IR) versions of the Micro II will join the MICRO-2-G to make the family complete. Read more


SWAROVSKI OPTIK manufactures optical products of the highest quality for outdoor enthusiasts worldwide, as part of the savings event they will offer customers special pricing on all current EL SWAROVISION binoculars.

Take this opportunity to save big and become part of the EL SWAROVISION family, or add to your collection, with special pricing on all current EL SWAROVISION binoculars from July 1 – November 15, 2015, at authorized SWAROVSKI OPTIK dealers in US and Canada only. Read more

ZEISS Offers Tremendous Summer Savings

NORTH CHESTERFIELD, VA., July 1, 2015 – Carl Zeiss Sports Optics, the world’s leading manufacturer in high performance sports optics, is pleased to announce their Summer “Field Days” promotion. From July 1st through August 31, 2015, ZEISS is offering huge savings on many of its most popular optics including the new TERRA ED Under Armour edition and Lost Camo binoculars. Simply purchase any of the following ZEISS products from an authorized ZEISS dealer during the promotional period and get a VISA gift card. Read more

Hot Summer Savings on Burris Riflescopes

Greeley, CO, (July 2015) – Take advantage of hot summer savings on some of Burris’ most popular hunting scopes with instant savings and rebates on select Eliminator® III, Veracity® and Fullfield™ E1 riflescopes.

From July 1 through December 31, 2015, hunters who purchase an Eliminator III 4-16x50mm or 3-12x44mm laser rangefinder riflescope will receive a $100 cash back rebate from Burris.
The rebate coupon can be found at point of purchase or by visiting the Burris website at To receive the rebate, the completed form must be mailed to the specified address along with a valid receipt and the original UPC bar code cut from the product packaging by Jan. 30, 2016.

The Eliminator® III LaserScope is one of the most advanced riflescopes on the planet. Featuring the X96 reticle, it will range targets out to 1,200-plus yards and instantly provide a precise aiming point based on your exact ammunition and range.

Burris is also offering Instant Savings from $30 to $100 on a full range of Veracity and Fullfield E1 riflescopes. There are no coupons or rebate forms to worry about because the savings are received immediately at the point of sale. The promotion runs from July 1 to September 30, 2015. Read more

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