Trijicon® Introduces the AccuPower™ LED Riflescope Series

Wixom, MI— Trijicon® is renowned for providing Brilliant Aiming Solutions™ to military, law enforcement, hunters and shooters from all disciplines. New for 2015, the innovation continues with the introduction of the AccuPower™ riflescope series. From long-range competition to big-game hunting, expect the AccuPower riflescope line to be a superior magnified optic.

Generated from the success of the LED-powered Trijicon VCOG® and TARS™, the AccuPower series is designed for versatility with variable power offerings of 1-4×24, 2.5-10×56, 3-9×40 and 4-16×50. Integrating Aircraft-Grade Aluminum housing, superior quality glass lenses and advanced application-specific illuminated reticles, the AccuPower riflescope offers you the durability and dependability expected from Trijicon. Read more

Golden Bullseye Award-winning Meprolight Mepro MOR discounted 20% from April 1- 15

The NRA’s American Rifleman magazine recently awarded the Meprolight Mepro MOR Tri-Powered Reflex Sight its 2015 Golden Bullseye Award for Optics. The official presentation will be made April 10th at the NRA annual meeting in Nashville.

To celebrate, The Mako Group, exclusive U.S. distributor of all Meprolight products, is offering 20% off for any orders of the Mepro MOR sight placed from April 1- 15. Read more

Steiner Promotion Shines the Light on Savings

GREELEY, Colo. (April 2015) — Quality optics can make your favorite springtime activities more enjoyable and Steiner is offering a free Mk5 800 lumen flashlight to anyone who buys any Wildlife XP or Commander binocular between April 1 and May 15, 2015.

Redeeming the free flashlight is simple. There are no coupons or rebate forms needed. Just register the product online and write a product review on the Steiner website at to receive a Steiner Mk5 flashlight ($235 value). Read more

HiViz Introduces New Litewave Series for Ruger 10/22

Laramie, WY — HIVIZ® Shooting Systems is excited to introduce another addition to their new fiber optic LITEWAVE™ rifle sight line — now for the Ruger 10/22.

Like all HIVIZ® LITEWAVE™ sights, the new Ruger 10/22 front sight features a state of the art exoskeleton frame made of carbon steel allowing an unprecedented amount of light to enter their uniquely interchangeable LitePipes. All LITEWAVE™ designs not only offer an even brighter sight picture giving shooters faster target acquisition in a variety of light conditions whether on the range or out on the field, but also provide even more extreme durability than prior HIVIZ® sights with a streamlined design for easy target aquisition of your favorite #1 plinker rifle. Read more

LUCID Introduces New P7 4X Weapons Optic

LUCID Optics, a Wyoming based manufacturer of weapons mounted optics and firearm accessories, Is proud to announce the new P7 4X Optic at a ($439MSRP) to their growing product line.

The P7 offers fast-targeting with a highly useful ballistic MOA measuring tape in the reticle. This reticle is specifically designed to offer the fast target acquisition necessary in a combat optic, along with highly useful MOA measuring tape with ballistic hold-over information up to 80 MOA in elevation. This allows for the operator to manage any target with relative ease, near or far.

An auto brightness sensor is standard, as well as reversible mounting pins. The entire optic runs up to 2500 hours on a single AA battery. Waterproof, shockproof and fogproof the P7, weighing in at only 19 ounces, is up to the challenge of any mission.

Other key features include, an adjustable ocular focus, chemical rubber armor, 25mm ocular lens, auto shut off, 10 brightness levels, 30mm objective lens and eye relief of 3.25″. Read more

New Leica ER 6.5-26×56 LRS Premium Long-Range Riflescope

New Leica ER 6.5-26×56 LRS Premium Long-Range Riflescope

The new Leica ER 6.5-26×56 LRS riflescope is packed with high-performance features designed for outstanding image quality, quick and precise target acquisition and accurate long-range shooting when precision is paramount.

Boasting high-magnification power, the ER 6.5-26×56 LRS riflescope is ideal for reaching out to long-distances, while parallax compensation provides for maximum precision. Long-range reticles with stadia lines and wind hash marks, as well as the ballistic turret, included in scope of delivery, further improve both accuracy and precision, imperative for both marksmen and competitive shooters.

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Leica Expands Ultravid HD-PLUS Binoculars Lineup with New 50mm Models

Binoculars Lineup with New 50mm Models

Setting the new standard for premium optical performance, the innovative Leica Ultravid HD-PLUS 50 mm binoculars are ideal for hunters seeking unparalleled brightness, power and clarity in a compact design. Coupled with Leica’s new HD/HT lens and prism elements and coatings, the Ultravid HD-Plus can peer deep into the early dawn or late dusk with brighter images than ever before possible.

The new Ultravid HD-PLUS 8×50, 10×50 and 12×50 models are the most compact binoculars in their class. In fact, they’re even more compact than some competitive 42 models. Read more

Swarovski Announces New EL Range

Cranston, Rhode Island – SWAROVSKI OPTIK NORTH AMERICA, a subsidiary of the Austrian-based company, announces their redesigned EL Range. Offering all the internal features of our EL Range introduced in 2011 but with new and improved ergonomics and accessories. The new EL Range 8×42 and 10×42 will be available in April 2015.

Improvements to the EL Range start with the development of the FieldPro package. The new easy to use rotating strap connector with a cord adapts perfectly to any movement using a bayonet catch that enables you to fit and switch the carrying strap and accessories quickly and silently. The redefined pressure point of the new, distinctive measurement button, helps measure the range accurately and comfortably even for extremely far away targets. The new Objective lens and eyepiece covers securely attach, while blending into the overall design of the body of the EL Range better. As a result of a more slip resistant design it allows easier use of the focusing wheel and diopter adjusting rings. Maximum stability is now achievable due to the rounded fins and additional thumb depressions, allowing longer observation time with less fatigue to the user. Read more

Swarovski Announces New X5(i) Rifle Scope

Cranston, Rhode Island – SWAROVSKI OPTIK NORTH AMERICA, a subsidiary of the Austrian-based company is pleased to announce the introduction of the X5(i) Rifle Scope series. The X5(i) has been developed specifically with the long range shooter/hunter in mind. The X5(i) is a brand new design built for extreme precision on an exceptionally rugged platform.

The newly designed turrets allow for 20 MOA per revolution, have a viewing window to show the user what revolution he or she is on and the X5(i) has ¼ MOA point of impact adjustments.

At the heart of the X5(i) is a Spring Retention and Lever System that exerts the same pressure on both turrets from the inversion system regardless of positioning. This assures maximum accuracy and repeatability. There is up to 116 MOA of elevation adjustment inside of a 30 mm tube that yields a 5X zoom range. The elevation, windage, parallax turrets as well as inversion system are built from stainless steel components adding to the overall ruggedness of this scope for hunting or competitive purposes.

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