ZEISS Offers Tremendous Savings on CONQUEST DL Riflescopes

NORTH CHESTERFIELD, VA.– Carl Zeiss Sports Optics, the world’s leading manufacturer in high performance sports optics, is pleased to announce the CONQUEST DL Riflescope consumer promotion for the US and Canada. From February 1st through the 28th, ZEISS will run a $200 Mail-In Rebate consumer promotion for the CONQUEST DL 1.2-5×36, 2-8×42 and 3-12×50 illuminated reticle models.

“This is an incredible deal on the finest illuminated scopes in the industry,” said Mike Jensen, President of Carl Zeiss Sports Optics. “Zeiss offers the best value for superior optics – period. Times are tough and consumers are looking for ways to save money while still investing in their outdoor passion. Our on-going consumer rebates are just our way of supporting this industry that we all care so much about.” Read more

The Oculus 7.0 ED Monocular

You started planning this hunt the day you put in for the tag. Things got serious when you were notified that you were successful in the draw. You’ve agonized over every piece of gear, looking for ways to save space, cut weight and still have everything you need to be successful. One of the easy choices was going with the Oculus 7.0 ED Monocular.

The Oculus 7.0 ED Monocular is the perfect compromise for hunters looking to save space and weight. Optics are essential to hunting, whether to scout before a hunt or scan for game during the hunt. For where you’re going, binoculars would be nice, but aren’t really worth the added weight and space for as

The Oculus® 7.0 ED Monocular

much as they would be needed. This is the time for the 4.375-inches long, 4.5-ounce monocular to shine. Read more

Burris Introduces New Side Parallax Adjustment for Popular Riflescopes

GREELEY, CO – Burris is introducing a new side parallax adjustment to its popular long-range Fullfield E1® and Predator Quest® riflescopes. The new easy-to-reach, ergonomic location makes correcting parallax faster and easier, without compromising the hunter’s shooting position for improved long-distance accuracy.

“Side parallax focus and adjustment is a great convenience feature we’ve added to our Fullfield E1 and Predator Quest riflescopes,” said Vice President of Sales & Business Development Patrick Beckett. “By repositioning the parallax adjustment from the objective bell to the side of the scope, we’ve made it much easier to reach, so the hunter can make adjustments faster and stay in the optimum shooting position. It helps the hunter stay on target, particularly for long-distance shots.”

Burris long-range Fullfield E1 and Predator Quest riflescopes feature high performance glass for excellent brightness and clarity. They’re perfect for spotting a distant coyote or whitetail in early morning light or in low-light conditions at dusk. The Ballistic Plex E1 reticle allows for easy trajectory compensation out to 500 yards and feature cascading dots to help compensate for wind. Like all Burris optics, they’re waterproof, fogproof and backed by the Burris legendary, no-questions-asked Forever Warranty®. Read more

Be Ready for Anything with New Burris Tactical Kits

GREELEY, CO – Burris® helps tactical and competitive shooters get ready to roll with three new AR Tactical Kits. The kits include a quality prism sight and either a secondary red dot sight or an AR Tripler, plus mounts, all packaged in a rugged carry case. They’re complete, ready-to-go optics platforms, at over a $100 savings compared to buying each item separately.

“The new Burris AR Tactical Kits are total package solutions for competitive and tactical shooters at a big savings,” said Vice President of Sales & Business Development Patrick Beckett. “We’ve combined our most popular tactical sights and mounts in a durable carry case to create complete shooting solutions. They’re an affordable way for new competitive shooters to get into the game.” Read more

Burris Upgrades Popular XTR II Riflescope Line

GREELEY, CO – Burris®, a leader in riflescope technology, announces exciting upgrades to their popular XTR II™ line of tactical riflescopes. New competition reticles and improved adjustment knobs on higher-magnification models will let more shooters master long-range accuracy.

The new Burris SCR™ (Special Competition Reticle), available in MIL and MOA versions, increases precision for long-range competition without adding clutter or distraction. The extended center illuminated area lets shooters confidently engage targets at long distances in low light and in shadows. The SCR increases speed and precision for wind hold-off as well as range estimation and impact measurement. SCR reticles are located in the front focal plane, assuring reticle measurements are precise throughout the entire magnification range. Read more

SHOT Show 2015 Attendance Second Highest Ever

LAS VEGAS — The Shooting, Hunting and Outdoor Trade Show (SHOT Show) rang up its second highest attendance ever at the Sands Expo Center Jan. 20-23, giving the industry a very good indicator that a strong sales year lies ahead.

Long a bellwether for the industry’s prospects, the SHOT Show brings together buyers and sellers from the United States and more than 100 countries. Total attendance for the 2015 SHOT Show was nearly 64,000, second only to last year’s record-setting event, where nearly 67,000 came through the turnstiles. Lower attendance reflected strengthened pre-screening of attendees to enhance the overall experience of both exhibitors and buyers. Read more

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