Leading German optics brand Leica once again revolutionizes the hunting industry unveiling the Geovid Pro 10×42 AB+, a groundbreaking binocular setting a new benchmark in precision and features. This industry leading package integrates Leica’s renowned optics and a top-tier laser rangefinder which is further enhanced with the precision of Applied Ballistics® Elite software. Leica is proud to be the first optics manufacturer to introduce ‘Shot Probability Analysis’, an innovative and exclusive feature, designed to significantly enhance shooting and hunting accuracy, offering unparalleled support in real time decision-making.

The state-of-the-art ‘Shot Probability Analysis’ technology was developed by leading ballistics software manufacturer Applied Ballistics®. This groundbreaking feature calculates the probability of hitting the desired target by evaluating the reliability of four main parameters – distance, wind speed, rifle precision and muzzle velocity of the bullet. After providing variable input data, users receive a hit probability percentage shown both in the Leica Hunting App and the Geovid Pro AB+ display. This advanced technology supports ethical, safe and informed shots. Read more

LaserMax, a trusted leader in laser sight innovation, announces the launch of their new line of red dot sights designed for pistol and long gun platforms. Leveraging over 25 years of expertise in laser aiming solutions, LaserMax has developed a series of exceptional red dot sights that cater to various shooting needs.

The new red dot sight line features four distinct models, each accommodating a wide range of firearm platforms and user preferences. All models feature advanced functionalities, such as external light sensors which automatically adjust the brightness of the red dot based on ambient lighting conditions. This ensures optimal visibility in any lighting environment. Additionally, users can manually adjust multiple brightness settings and benefit from the convenient shake-awake feature. Read more

Leupold & Stevens, Inc., provider of the world’s most rugged, lightweight, and clear sport optics, is pleased to announce the immediate launch of its brand-new Mark 4HD family of riflescopes.

No matter the use-case, the Mark 4HD’s optical clarity and lightweight design will get the job done at the range or in the field. The Mark 4HD series features a 4:1 zoom ratio and five magnification ranges, giving you an accurate and reliable option for close-quarter engagements, long-range dominance, and everything in between.

“The Mark 4HD family was designed to deliver incredible performance and versatility–there’s an answer in the line for every rifle, on every range,” said John Snodgrass, Tactical Product Line Manager for Leupold & Stevens, Inc. “While its features will allow it to immediately find a home on the rifle of even the most experienced professionals, we’re also excited that, right away, the Mark 4HD offers shooters across the board the opportunity to make the jump to premium performance optics.”

The five magnification ranges available include: 1-4.5×24, 2.5-10×42, 4.5-18×52, 6-24×52, and 8-32×56. The 1-4.5×24 and 2.5-10×42 models feature 30mm maintubes. All 1-4.5×24 models are Second Focal Plane, while the 2.5-10×42 model is available in First (FFP) or Second Focal Plane (SFP). The three higher magnification options have 34mm maintubes and are all FFP optics. MIL or MOA adjustments and reticles are available throughout the line. Read more

Viridian Weapon Technologies is proud to introduce two specifically engineered products, the C5L Custom and CTL Custom designed to fit the SIG P365, with its proprietary rail. These new C Series lights and lasers represent the latest evolution in the line introducing custom mounting, design, and usability, reaffirming Viridian’s commitment to delivering top-tier performance and innovation while adapting to firearm enthusiasts personalized needs.

C5L Custom for SIG P365

Rail-Mounted Aiming Powerhouse: The C5L Custom features a Viridian Green laser and 550 lumens of illumination tailored for the SIG P365. This compact and high-performance green laser provide aiming and light in either day or night scenarios.

Rail-Mounted Illumination Superiority: The CTL Custom delivers a potent 550 lumens of illumination specifically for the SIG P365. With 17,000 lumens, the tactical light elevates both carry and tactical shooting experiences. Read more

Wixom, MI — Trijicon® is excited to expand the popular Tenmile® HX series to include an extremely versatile 5-25×50 first focal plane (FFP) riflescope. Designed for serious hunters, the Tenmile HX 5-25×50 FFP ensures speed and precision at all hunting distances and features outstanding glass, highly repeatable adjusters, and a purpose-built first focal plane MOA-based illuminated reticle.

The powerful 5-25 magnification range gives hunters the tools necessary to quickly acquire, identify, and engage targets at any hunting distance. The FFP reticle offers red or green center dot illumination for contrast against all backgrounds and contains uncluttered MOA elevation and windage subtensions that can be used at any power setting without any additional calculations. Read more

Trijicon® is excited to introduce the new Credo® and Credo® HX 1-10×28 riflescopes, a Brilliant Aiming Solution designed for personal defense and tactical environments, competition shooting, and hunting alike. Engineered to perform at both CQB distance and more extended ranges, the 1-10×28 features a first focal plane design and a light, slim body style built to the durability standards Trijicon is known for.

The Segmented Circle Enhanced reticles utilized in the 1-10×28 models offer an illuminated segmented circle for close engagements at lower power, and a fine illuminated cross dot for more extended shots. There are also subtle wind holds within the reticle for more precise distant shots as needed. The reticles are based off the reticle in the U.S. Marine Corps Squad Common Optic (SCO) variant of the Trijicon VCOG.

The Credo 1-10×28 gives you fully multi-coated, broadband, anti-reflective glass, a 34mm tube and 28mm objective lens for excellent light transmission, true detail and color with zero distortion. The reticle features dual red/green user-selectable LED illumination with an “off” in between each setting for fast adjustment to any environment. Designed for speed and precision, the segment circle with cross dot reticle allows the shooter to quickly bracket targets and use up to 30 MRAD of windage and elevation holds without the need to dial. When dialing is preferred, the exposed elevation adjuster provides crisp, consistent clicks. Total elevation travel of 29 MRAD is available, and return to zero is precise and rock-solid on the exposed elevation turret. Read more

EOTECH®, the world leader in Holographic Weapon Sights, is proud to announce the introduction of the Vudu X line of premium rifle scopes. The X Series rifle scopes are designed to meet the demands of the outdoor enthusiast. Whether it’s 3-gun, hunting, or recreational shooting, the Vudu X scopes can make that critical shot.

Starting from a solid piece of aircraft-grade aluminum and finished with the high-quality AR-coated glass, the Vudu X rifle scopes are ultra-tough and crystal clear. Introductory models feature a second focal plane optic design allowing for quick and accurate targeting at all magnification levels, and its illuminated reticle will let you take that shot during the difficult low-light hours of dawn and dusk.

“We developed the X series line of Vudu scopes to address the shooter that wants all of the accuracy, precision and durability of our legacy Vudu scopes, but with features and a price that better match their needs” said Mark Miller, Director of Product Management for EOTECH. “We have put in a lot of work in the designs of these scopes and as always, we ran them through the same excruciating testing that our other Vudu and holographic products go through. We are confident these will exceed expectations”.

The Vudu X rifle scopes are available in 1-6×24 and 2-12×40 models. Both offer 30mm tube diameter, illuminated reticles powered by a CR2032 battery, and a removable throw lever for quick transitions across the magnification range. Available in MOA adjustments, the DP1 reticle provides the ultra-popular duplex crosshair while the BD1 provides additional circular ballistic holds at 2MOA increments for longer distances. The turrets are capped to avoid any accidental adjustments and provide a simple zero reset feature making adjustments and return to zero fast and easy. Branded front and back flip-up scope caps are included to provide protection against the elements. Production and delivery are scheduled to begin in Q1 2024. MSRP starts at $799. Read more

The trend toward incorporating red dot optics on sub-compact and micro-compact pistols for everyday and concealed carry use continues to expand as more personal defense practitioners recognize the benefits of this precise, on-demand aiming solution. To meet the needs of shooters looking for a red dot option for their EDC handguns, Burris Optics introduces the all-new FastFire™ C. Read more

Bushnell®, an industry leader in performance optics, has released an MOA version of its popular, award-winning Match Pro ED 5-30X56 riflescope.

In stock and shipping now, the Match Pro ED MOA 5-30X56 has the same original features and high-quality glass that competitive shooters have come to rely on, plus it gives a blue-ribbon option to those who prefer to work in MOA adjustments instead of MRAD.

“We heard the requests loud and clear and knew it was time to bring out an MOA version of the Match Pro ED riflescope,” said Travis Overfelt, Engineer and Product Manager for Competition and Tactical Optics at Bushnell. “In doing so, we modified the reticle and turrets to accommodate MOA. The Deploy MOA 2 reticle has a theme like the Deploy MIL 2 reticle, but the turrets are in ¼ MOA clicks and the elevation turret has an extra row of numerals to help shooters keep track of their dial into the second revolution up from zero.” Read more