Sturm, Ruger & Company, Inc. (NYSE-RGR) announces the “ShopRuger 10/22” Sweepstakes to celebrate “10/22 Day” on Wednesday, October 22.

GW:  Hey!  That’s today!

In honor of the 50th Anniversary of the Ruger® 10/22®, for one day only, ShopRuger customers will have the chance to win commemorative 10/22 rifles and merchandise. Customers who purchase anything from ShopRuger.com on October 22, 2014 will automatically be entered into the ShopRuger 10/22 Sweepstakes. Entrants will be eligible to win one of ten grand prize Ruger 10/22 50th Anniversary Design Contest Rifles, or one of twenty-two first place prize 50th Anniversary 10/22 Gift Packs. The Gift Packs include a 50th Anniversary hat, metal sign and rifle case.

“We are proud to be celebrating the 50th anniversary of our Ruger 10/22, and what better time to include our customers in that celebration than on 10/22,” said Chris Killoy, Ruger President and Chief Operating Officer. “This day is special to Ruger and to our customers, who appreciate the history of the renowned Ruger 10/22,” he added.

The winners will be drawn after the sweepstakes closes at 11:59 p.m. PT on October 22. Ruger will announce these winners on October 24 and have the 10/22 50th Anniversary Rifles waiting at the grand prize winners’ preferred firearms retailers on Monday, October 27.

For Sweepstakes Official Rules, visit Ruger.com/1022Sweeps. To start shopping for your chance to win, visit ShopRuger.com. To learn more about the extensive award-winning line of Ruger firearms, visit Ruger.com or Facebook.com/Ruger.