The 2025 Mathews LIFTTM X brings never before seen levels of tuning and customization to every bowhunter. Featuring Mathews’ patented Limb ShiftTM Technology (LSTTM), the LIFTTM X allows archers to micro-adjust their tune with the simple turn of a wrench, no bow press needed. ARC7 TM Limb Technology delivers the most durable and efficient limbs Mathews has ever created and the all new BONDTM Grip System customizes the point of contact for every shooter.

“The LIFT X continues to push the envelope of bow technology,” said Brad Treu, Mathews Vice President, Sales & Marketing. “While the 2024 LIFT was among our best-selling bows of all time, we’re never satisfied. After countless hours of R&D, we took to the drawing board to find ways to enhance the archery experience even further. Out of that has come the all-new LIFT X, resulting in our most versatile hunting system to-date”.

Ranging from 24.5-31.5” inch draw lengths and peak poundages from 55 to 80 pounds, the all-new 2025 LIFT X is the next expression in Mathews’ pursuit of excellence and represents the pinnacle of archery technology. The LIFT X weighs in at a mere 3.99lbs and is available in 29.5” or 33” axle-to-axle variations. Read more

Gear up for hunting season with great deals on the SEVR two-blade lineup of broadheads. Archer’s can take advantage of some of the best pricing of the year during the SEVR FALL PRE-RUT SALE that is going now for a short time.

SEVR’s exciting two-blade broadhead line-up features the Ti 1.75—a perfect fusion of cut diameter and penetrating blade angle. SEVR offers three choices in blade diameters: 2.0 inches, 1.75 inches, and 1.5 inches. The titanium 2.0” option optimizes cutting efficiency for improved blood trails, while the 1.5” employs the same fundamental design but incorporates a blade configuration tailored for hunters seeking enhanced penetration and for larger game animals. The steel Robusto™ 2.0, weighing an FOC-boosting 150 grains, offers heightened accuracy and momentum.

For a limited time, SEVR is running their fall sale on two blade broadheads at some of the best prices of the season—Visit sevrbroadheads.com today.

With Elite Archery’s 2025 bow lineup launch comes the ultimate compact hunting bow designed for precision, adjustability, and unmatched efficiency – the Elite ARTUS. Engineered for hunters who demand performance in a compact form, the ARTUS combines Elite’s innovative technology with a sleek, streamlined design to deliver “The World’s Most Shootable Bow.” Click here to become a dealer and offer your customers the latest in archery performance.

With an ATA length of just 30”, the ARTUS is built for versatility in the field. It offers exceptional maneuverability in tight spaces like tree stands or ground blinds without compromising on power or accuracy. This bow is equipped with Elite’s cutting-edge, newly designed SP2 Cam System with VX Performance Mods, pushing performance limits with IBO speeds up to 340 FPS.

“The Artus represents Elite’s dedication to crafting bows that cater to every hunter’s needs,” said Josh Sidebottom, COO of The Outdoor Group. “Its adjustability and customization allow every archer to dial in their setup for peak performance in any terrain.”

Key Features of the Elite Artus: Read more

With next year being the 75th anniversary of Darton Archery, Darton has once again taken the lead in cutting edge advancements in bow technology. This time in Timing and Tuning! The new Sequel ST2 series of bows, available in 31”, 33” and “35” (NEW) axle to axle bows all come with patent pending Perfect Timing and Perfect Tuning technology. With a completely new approach to the age-old issues of timing and tuning to a perfect “bullet hole”, all without the need of a bow press, Darton has taken, what has been typically a potentially very long process, down to just a few minutes. All you need is a simple allen wrench.

Darton President Randy Kitts said, “With the timing marks clearly laser engraved on the cams, the infinite adjustment of the cables by using the perfect timing system, getting a bow to a perfect timing location is a breeze!” He continued, “Also, the ability to adjust the pressure on the limbs incrementally to adjust a paper tear, without having to use a bow press, everything just got easier for dealers and consumers to get the utmost confidence that their bow is perfect.”

The Darton timing and tuning technology will be available on the new Sequel ST2 bows, The Exodus Pro, and Exodus Short Draw (SD), the Departure Pro, and Departure Short Draw(SD) bows.

To find out more about Darton bows, Black Eagle Arrows and Conquest stabilizers please email info@blackeaglearrows.com

Tarpon Springs, FL – New for 2024, the Wildcat CRX crossbow from Barnett® reaffirms the company’s commitment to producing technologically advanced, deadly, effective crossbows that will not drain hunters’ wallets.

As its name suggests, the Wildcat CRX is powerful and stealthy and will bring down the biggest game in the moment of truth. The simple, recurve design makes it easy to operate while also being full of advanced features typically found in much higher-priced crossbows. With a tip-to-tip length of 18 inches cocked and 25 inches uncocked, the CRX is ideal for hunters who want a highly maneuverable crossbow as it takes a big bite out of prey at close range.

Before the shot, arrows are held securely by Barnett’s Soft Lok Floating Bristle Retainer System, ensuring accurate and reliable shots. The Wildcat CRX also has an Anti-Dry-Fire Trigger system and finger safety reminders above the pass-through foregrip to provide safety, precision ergonomics, and comfort for unparalleled shooting experiences. In addition, the CRX has a quality, Metal Injection Molded trigger with no creep, ensuring shots hit their mark in the most stressful hunting conditions.

The Wildcat CRX bares its claws using a compact, 12.25-inch power stroke that fires 380-grain arrows up to 280 FPS, ensuring deep penetration and quick recoveries! These features add up to an unrivaled recurve that gives hunters a safe crossbow that is simple to use and delivers deadly performance in the field. With over 60 years of experience designing and building the best crossbows for hunters from all walks of life, hunters can rely on the superior performance of Barnett Crossbows. Read more

Whitetails Unlimited awarded more than $121,000 in grants to the National Archery in the Schools Program this past fiscal year. NASP is an in-school program aimed at improving educational performance among students in grades 4-12. With this program, students are learning focus, self-control, discipline, patience, and life lessons required to be successful in the classroom and in life.

NASP has become the gold standard of scholastic archery programs with 1.3 million students participating in 49 states. Their two national tournaments boast more than 18,000 participants. In order to qualify for a national tournament, a student must place in their respective state tournaments. NASP has awarded $4.65 million in scholarships to thousands of student archers.

To find out more about National Archery in the Schools Program, click here https://www.naspschools.org/ Read more

Tarpon Springs, FL – New for 2024, Buck Commander and Barnett® have combined forces to bring a one-of-a-kind crossbow for hunters looking to tag their next trophy! The Hyper Raptor BCX™ sets the industry standard in crossbow technology, blending premium features, cutting-edge innovation, and top-tier technology to deliver the smoothest, fastest, and most user-friendly shooting experience available! Rooted in over 60 years of unwavering commitment to quality, dependability, precision, and safety, Barnett stands as the original pioneer in the modern-day crossbow, earning the trust of hunters worldwide. Buck Commander and Barnett combine everything hunters need in the hard-hitting, lightweight Hyper Raptor BCX.

Superior accuracy for the lifetime of the crossbow was at the forefront of the design. The Hyper Raptor BCX uses self-timing infinity cams, a hunter-friendly feature that improves consistency and accuracy. Pivoting limb pockets boost durability, and the innovative Halo System guarantees balanced string travel for even better precision. Adding a light, crisp, premium TriggerTech™ trigger improves the shooting experience while providing critical anti-dry fire technology — and an extra layer of safety!

Barnett uses advanced materials in the new Hyper Raptor BCX, keeping its weight at 6.9 lbs. Hunters will love the compact profile in the blind or on a stand. It measures 32.5-in. overall and is only 7.25-in. wide from axle to axle when cocked. An adjustable buttstock allows further length of pull customization. Read more

Tarpon Springs, FL – Barnett®, the first to pioneer break-action crossbows with the Commando crossbow, is back with the most innovative, game-changing models for 2024 with the new Demun™ Break-action Compact Crossbow Series. The series features three models: the Demun Tri Strike™, Demun Accu Strike™, and the Demun Accu Strike PRO™. The Demun series is characterized by its compact and lightweight design, making it an ideal choice for enthusiasts seeking power and convenience.

Leading the Demun Series, the Demun Accu Strike PRO™ is a powerful crossbow designed to explore the fun of crossbow shooting and hunting. What distinguishes the Demun Accu Strike PRO apart from the rest of the series is its impressive speed of 210 FPS! The patented two-stage break-action reloading mechanism decreases draw weight by approximately 50%, allowing quick and effortless reloading for hunters. With its diamond knurl grip and Red/Green Illuminated Reflex Sight, the crossbow offers unparalleled control and feel, maintaining deadly accuracy. Shooters can rely on the Demun Accu Strike PRO to be highly accurate, user-friendly design, and deliver power with every shot!

Demun Accu Strike PRO™ Specs: Read more