Wixom, MI – The Trijicon MRO® (Miniature Rifle Optic) has redefined the standard for red dot rifle optics, delivering exceptional repeatability, rugged durability, and unmatched clarity with a wide field of view. Free from tunnel effect or visual restrictions, the MRO has become a top choice for both professionals and enthusiasts since its introduction in 2015.

New for 2025, the MRO® SD features improved optical performance with a reengineered objective lens that delivers a refined, crisp 2.0 MOA center dot, optimized for seamless use with the optional MRO 3x Magnifier. Featuring truly ambidextrous operation, the MRO SD offers eight precision-tuned brightness settings, including two night vision-compatible levels, five daylight settings, and an ultra-bright mode for high-glare environments or use with weapon lights. The MRO SD (Red) offers a 2.5-year battery life at setting three, and the Green Dot version—arriving Summer 2025—delivers 3 years of battery life at the same setting. Read more

Buck Commander adds to its arsenal of innovative products with the BUK OPS® X-Factor Range-Finding Crossbow Scope. Measuring distance to the target has never been easier with its built-in angle-compensating laser rangefinder. And what’s more, the X-factor accounts for ballistic drop fine-tuned by arrow speed! Together, these X-Factor technologies ensure deadly accuracy holds out to 100 yards!

Buck Commander’s BUK OPS X-Factor scope eliminates the need for a separate rangefinder, which removes the risk of fumbling and spooking deer. Once located, hunters can visually lock on their target and track or shoot with pinpoint precision.

The X-Factor’s built-in angle-compensating laser rangefinder is button-operated. Pressing the range button once measures the distance to a fixed point while holding the button down enables Scan Mode, which actively tracks the range of a target as it moves. Whether navigating hilly terrain or taking a shot from an elevated position, the X-Factor calculates and compensates for angles, providing accurate ballistics.

Knowing the distance to the target and trusting the hold-over marks in the reticle is critical. The X-Factor Speed Dial precision reticle calibrates the scope to the crossbow’s user-dialed arrow speed. Fine-tuning the optic to the crossbow is a simple turn of a dial. By zeroing at 20 yards, drop marks are accurately set up to 100 yards! Depending on the lighting conditions and preference, hunters may also select red or green reticle illumination for optimal viewing and contrast.

The X-Factor Crossbow Range-Finding Scope is a crossbow optic for hunters seeking an all-in-one ranging and ballistic drop compensation solution that is accurate and reliable. Embrace the future of crossbow hunting and hit the mark with Buck Commander BUK OPS X-Factor Range-Finding Crossbow Scope.

X-Factor Crossbow Range-Finding Scope Features:

• Speed Dial FPS (feet per second) reticle
• Automatic angle compensation adjustment
• Active scan mode follows moving targets
• 100-yard target range
• Up to 1200-yard reflective range
• Easy mounting & adjustment bracket

For more information, please visit: https://bukops.com/.

BEAVERTON, Ore. — Leupold & Stevens, Inc., the leader in rugged, lightweight, and exceptionally clear sport optics, has announced the addition of a suite of archery-related features to the award-winning RX-5000 TBR/W laser rangefinder. Bow Mode, featuring both TRIG and Archer’s Advantage profiles can be downloaded to new and existing units, effective immediately.

Upon activating Bow Mode, owners are given two options: TRIG and Archer’s Advantage. TRIG mode works with the RX-5000 to provide the equivalent horizontal range for arrows. It allows the RX-5000 to provide ballistically equivalent horizontal distances out to 175 yards for archery shots and is ideal for tree stand hunting and spot and stalk shooting situations out to 70 yards with angles less than 20 degrees. Archer’s Advantage, meanwhile, takes customization to the next level–it uses your personal bow and arrow ballistics to deliver the most accurate archery shoot-to range possible enabling serious hunters to take advantage of high angle, long range shots typical in rugged mountainous conditions. Accounting for your bow’s velocity, peep height, arrow weight, and the angles of your shots, the ballistic software turns out deadly-accurate ranges that are customized to your setup. Read more

Red Wing, MN —– X-Vision Optics is proud to announce the launch of the updated Shadow 100 Mini Night Vision Viewer, now featuring an extended night vision range of 400 yards and an upgraded high-resolution IPS (In-Plane Switching) display. These enhancements provide users with superior visibility and image quality, reinforcing X-Vision Optics’ commitment to innovation in night vision technology.

Designed for outdoor enthusiasts, security professionals, and tactical users, the Shadow 100 Mini delivers powerful performance in a compact and lightweight design. The extended 400-yard infrared range offers improved long-range visibility in total darkness, making it ideal for wildlife observation, surveillance, and nighttime navigation. Additionally, transitioning from a TFT (Thin Film Transistor) to an IPS display provides sharper images, enhanced contrast, and wider viewing angles, ensuring a significantly improved user experience.

Key Upgrades of the Shadow 100 Mini: Read more

50 mm optical performance in a 42 mm frame

ZEISS presents the all-new SFL 50, an extension of the renowned SFL family of binoculars. It combines the outstanding optical performance of a 50 mm binocular in the size and weight category of competitors’ 42 mm frame sizes. The SFL 50 offers superb performance at twilight and dusk and is a pleasure to carry. Available in three magnifications: 8×50, 10×50 and the most anticipated 12×50 model, the SFL 50 binoculars represent a most impressive breakthrough in binocular technology and design. “With the SFL 50, we have been able to combine the optical performance of 50 mm binoculars in a design that is as compact and lightweight as a classic 42 mm model,” says Nur Ölmez, Category Manager at ZEISS.

Bright and Light

Thanks to highly innovative optical designs, with thinner lens elements and optimized spacing between lenses, the all-new ZEISS SFL 50 saves on length and weight while delivering exceptional optical performance. The magnesium housing not only contributes to weight reduction but also ensures ruggedness, durability and better stability between extreme temperature shifts.

The ZEISS UHD Concept creates a light transmission value of 90% and the 50 mm objective allows for an appreciably larger exit pupil – providing for an exceptional amount of light to reach the eyes. Particularly at twilight, when the eye’s pupil becomes wider, the large exit pupil of the SFL 50 ensures a bright, clear image – providing a particularly enjoyable and comfortable viewing experience. The large exit pupil, combined with the generous eye relief, affords quick access to a full image so that even moving subjects can be witnessed effortlessly. Read more

Premium Components and Quality in a Compact and Adaptive Reflex Sight

Hawke® Optics, a worldwide leader in precision shooting optics, introduces the new Frontier Reflex sight. A high-performance, compact reflex red dot sight built for accuracy and durability, using ultra-clear optics, adaptable mounting, and the level of quality you expect from the Hawke Frontier line.

Featuring premium, wide view optics, Frontier is designed for daily carry, competition, and duty pistols, while being equally brilliant on AR’s and hunting rifles. Available in RMSc footprint for slimline pistols, Docter or DPP footprint for full-size pistols and rifles, and supplied with a low-profile Weaver/Picatinny base for limitless mounting options. Read more

Leupold & Stevens, Inc., the leader in rugged, lightweight, and exceptionally clear sport optics, has announced the launch of its new BX-4 Range HD TBR/W Gen 2 rangefinding binocular.

An evolution of the award-winning original, the BX-4 Range HD Gen 2 delivers improved ranging performance and industry-leading light transmission, color purity, and edge-to-edge clarity. Available in 10×42 and 12×50 configurations, it’s a best-in-class rangefinding binocular.

“The original BX-4 Range HD combined the industry’s fastest ranging solution with class-leading optical performance,” said Eric Overstreet, Technology Product Line Manager for Leupold & Stevens, Inc. “With the Gen 2, we’ve upgraded nearly every single facet of the product. You’re getting improved optics, greater ranging distance, and the addition of some of our game-changing features.”

The BX-4 Range HD Gen 2 is built around Leupold’s Elite Optical System, which delivers superior dawn-to-dusk light transmission, elite level glare reduction, and the resolution diehard hunters and shooters demand. In side-by-side comparisons, the Gen 2 separates itself from the competition, especially in low light, where other rangefinding binoculars fall short. Read more

GRITR is proud to unveil its brand-new safety shooting glasses, designed for clear vision, maximum comfort, and reliable performance in any environment. Equipped with distortion-free, anti-fog lenses, these glasses are built for long-range use, ensuring you never struggle with fogged-up lenses again. Plus, sunglasses offer full UV400 protection to shield your eyes from harmful sun rays.

Designed for all-day wear, GRITR glasses feature an adjustable, anti-skid nose pad and flexible earpieces for a secure, snug fit that won’t slip. Crafted from durable, lightweight polycarbonate, they meet OSHA standards with ANSI Z87.1 certification and offer high-impact protection.

Perfect for shooting, hunting, construction, and more, GRITR glasses come with a lifetime warranty—repair or replace at no cost!

Learn more at GRITR’s website or Amazon page. Read more