Leupold & Stevens, Inc., provider of the world’s most rugged, lightweight, and clear sport optics, is pleased to announce the launch of its new VX-Freedom Straight-Wall riflescope.

Built specifically for rifles chambered for popular straight-wall cartridges, the VX-Freedom Straight-Wall gives hunters a fast, simple, and precise aiming solution in the moments that matter most. It ships with three pre-calibrated elevation dials, one for each of the three most common straight-wall hunting cartridges: .350 Legend, .400 Legend, and .450 Bushmaster.

“Many states that once limited gun hunters to using shotgun slugs for deer have now made it legal to hunt with a straight-wall rifle cartridge,” said Vici Peters, Gold Ring Product Line Manager for Leupold & Stevens, Inc. “With that added capability comes the opportunity to take longer shots–which means compensating for bullet drop. With the VX-Freedom Straight-Wall, we take care of that for you. Just choose your cartridge, zero your rifle, and install the appropriate, included dial. It makes hitting a target at several hundred yards as easy as range, dial, and shoot.”

The VX-Freedom Straight-Wall has the pre-calibrated .350 Legend dial installed out of the box. The .400 Legend and .450 Bushmaster dials are included and can be swapped out using a simple Allen wrench. The pre-calibrated dials allow hunters to shoot with confidence by simply turning the dial to the correct distance and holding dead on for a more precise solution than traditional holdover reticles. Read more

Leupold & Stevens, Inc., provider of the world’s most rugged, lightweight, and clear sport optics, is pleased to announce the addition of two industry-leading ballistic solvers to its RX-5000 rangefinder: Hornady’s 4DOF® ballistic calculator for rifle shooters and the Precision Cut Archery ballistic calculator for bowhunters and competitive archers.

The new features can be downloaded for free through the Leupold Control App and installed upon new and existing RX-5000 units through a firmware update upon establishing a Bluetooth connection with your mobile device.

“When we launched the BX-6 Range HD early in 2026, we specifically selected Hornady’s 4DOF® calculator and the Precision Cut Archery software for their incredible performance,” said Eric Overstreet, Technology Product Line Manager for Leupold & Stevens, Inc. “Thanks to the capabilities of the Leupold Control App, we’re now able to bring that same performance to our handheld RX-5000, making industry-leading technology available to even more hunters and shooters worldwide.

The RX-5000 is the first handheld rangefinder to utilize the Hornady 4DOF® ballistic calculator, which provides a modern ballistic solver that models how your specific bullet behaves in flight, delivering dependable, highly accurate trajectory solutions at long range. Unlike traditional ballistic calculators that rely on a ballistic coefficient, 4DOF® uses real, Doppler-measured bullet data to account for bullet drag. Those drag coefficients are then paired with the exact physical model of your specific projectile. By matching drag coefficient and the physical model of the bullet, 4DOF® can accurately predict the dynamic responses of your bullet in flight, providing more reliable predictions for drop and wind drift, helping shooters make confident adjustments when precision matters most.

The RX-5000 also offers Leupold’s existing CDS ballistic technology, which provides angle-compensated shoot-to distances for rifle hunters and pairs with Leupold’s Custom Dial System (CDS) compatible riflescopes for fast, accurate solutions to typical hunting distance. Though the Leupold Control App, the RX-5000’s CDS setting offers 25 selectable ballistics groups that account for your preferred cartridge, helping you dial in the exact range of your target. A basic Line of Sight (LOS) mode is also available.

Archery hunters and competition shooters are taken care of, too, with the inclusion of the new Precision Cut Archery Software. PCA uses your arrow weight, arrow velocity, peep height, and environmentals to calculate extremely accurate archery ballistic solutions. By including your atmospheric conditions when sighting in and setting up sight tapes Leupold provides accurate shoot-to distances at all elevations and angles, corrected to your sight-in tape.

“PCA changes the game by reducing re-zero requirements when your archery camp changes elevation,” said Eric Overstreet, Technology Product Line Manager for Leupold & Stevens, Inc. “It will provide ranges compensated to your sight tape, regardless of location or atmospheric conditions. It’s the equivalent of real-time ballistics for archers.”

The RX-5000’s ballistic software is managed through the unit’s Bluetooth connection with the Leupold Control App. The Leupold Control app transforms your mobile device into a powerful command center for select Leupold rangefinding products. With it, you’ll dominate the field as you customize modes and settings, adjust your ballistic profiles, capture accurate ranges, and precisely drop GPS waypoints—all with just a few quick taps.

Available for free download in the Apple Store and for Android on Google Play, the Leupold Control App allows you to customize your RX-5000 experience. Choose your ballistics, your rangefinding display settings, your reticle, and more.

Through the Leupold Control App, the RX-5000 has always provided access to Leupold’s Precision GPS Pinning system. Using your phone’s GPS, pinning allows you to remotely drop location pins on digital mapping platforms like onX Hunt, HuntStand, Google Maps, and Apple Maps, ATAK, and additional mapping services, turning every range into a recorded waypoint.

The RX-5000 will accurately range in the snow, rain, and fog, thanks to its Last Target mode. It provides exceptionally bright and clear images with a high light transmission red AMOLED display and makes long-range target acquisition fast and easy with its 8x magnification. When mounted on a tripod and set to Long Range mode, the RX-5000 can reach distances past 5,000 yards. It will also quickly range trees out to 3,000 yards, and deer-sized game at 2,000 yards. Read more

EOTECH, a division of American Holoptics and leader in advanced electro-optic sighting systems, today announced the recent sale of its OGL® (On-Gun Laser) systems, HWS® (Holographic Weapon Sights), and compatible magnifiers to the U.S. Army, totaling 14,000 units. The procurement was executed through multiple Transformation in Contact (TiC) buys to directly support the PAE Maneuver Ground portfolio’s surrogate optics project for M7, XM8 Carbine, and M250 Automatic Rifle.

This delivery provides critical day/night aiming, illumination, and engagement capabilities to Soldiers participating in the surrogate optics evaluation. The EOTECH systems include the rugged, combat-proven OGL for visible and infrared laser performance, industry-leading holographic sights for rapid target acquisition, and high-performance magnifiers—enabling enhanced lethality, improved positive identification, situational awareness, and operational flexibility in diverse and austere environments. Read more

Steiner, a global leader in premium optics trusted by military and law enforcement professionals around the world, proudly introduces the MPS 2.0 Micro Pistol Sight—the next generation of its enclosed emitter red dot engineered for duty, defense, and uncompromising reliability.

Designed by Steiner Germany, the MPS 2.0 builds upon the proven performance of the original MPS while delivering meaningful improvements driven by real-world users. From enhanced durability and longer battery life to improved ergonomics and easier maintenance, every update was made with one goal in mind: ensuring the optic performs when failure isn’t an option.

“The original MPS established itself as one of the toughest enclosed emitter pistol optics on the market,” said Jordan Egli, Steiner USA Director of Marketing. “With the MPS 2.0, we’ve refined every aspect of the user experience while preserving the rugged reliability professionals expect from Steiner.”

Built for the Toughest Environments Read more

Hawke® Optics, a global leader in precision sporting optics, proudly announces the latest advancement in optical clarity found in the second-generation Frontier ED X Binoculars. The Frontier ED X has always been Hawke’s flagship binoculars, and the newest version will have you seeing things you never imagined you could with optics that ring true to the company’s tradition of optimal clarity at outstanding value.

The Frontier ED X Gen 2 binoculars from Hawke Optics are designed for those who want outstanding performance and craftsmanship rivaling the best the competition has to offer. The Frontier ED X delivers impressive clarity and color with rare-earth Lanthanum optical glass, extra-low-dispersion (ED) glass, dielectric-coated and phase-corrected BAK-4 roof prisms, and fully multi-coated optics.

These elements combine to deliver bright, sharp images with unheralded light-transmission properties. The 42mm models have specialized field-flattening lenses providing edge-to-edge sharpness without image blur at the periphery range. As you should expect, they are nitrogen-purged, waterproof, and fog-proof. The entire package is made to microscopic tolerances, all to provide you with the best possible viewing experience wherever your adventures take you.

The Frontier ED-X Gen 2 Binoculars come in four models:

• 8×34 – 8.3-inch field of view, 18.5 oz weight
• 10×34 – 6.7-inch field of view, 18.5 oz weight
• 8×42 – 8.1-inch field of view, 27.9 oz weight
• 10×42 – 7-inch field of view, 26.6 oz weight

Read more

ATN Corp, a U.S. leader in thermal imaging with more than 30 years of experience, today released a major firmware update for the ATN ThOR 6 Elite thermal rifle scope. The new firmware sharpens image quality out of the box, speeds contrast response, tightens digital zoom clarity, and improves battery recognition — extending the ThOR 6 Elite’s position as the best thermal rifle scope on the market for serious hunters, coyote hunters, hog hunters, and long-range shooters.

The update is free for all ThOR 6 Elite owners and installs through the ATN Connect 6 app or via USB-C.

What the New ThOR 6 Elite Firmware Improves Read more

Miamisburg, Ohio – Steiner eOptics introduces the M830rc X LRF 1535nm, a laser rangefinder binocular now featuring seamless connectivity to the A.T.A.K. (Android Tactical Assault Kit) Battle Management System. Through a newly developed interface, targets lased with the M830rc X LRF are instantly transferred into the A.T.A.K. Battle Management System and displayed on a shared, real-time digital map, making them immediately visible to all users across the network.

The integration is activated through a straightforward software update to the binocular’s Bluetooth module, ensuring full compatibility with both newly acquired and previously fielded M830rc X LRF 1535nm units. Once updated, operators can transmit a lased target’s bearing, distance, and elevation angle directly to A.T.A.K. at the press of a single button. In conjunction with the built-in GPS receiver, the system automatically calculates and plots precise target coordinates on the digital situation map. Operators can further enrich each target entry with additional information — such as target type, estimated strength and observed behavior — via the connected smart device, making it instantly available to all users within the network.

The result is a significant improvement in the speed and accuracy of intelligence dissemination: manual data entry is eliminated, along with the associated risk of human error in relaying time-critical position data. The Germany-made Steiner M830rc X LRF 1535nm represents the latest generation of laser rangefinder binoculars and combines advanced sensor integration with enhanced operational capability.

Designed for extreme operational and environmental conditions, the M830rc X LRF 1535nm combines several mission-critical capabilities in a rugged, compact form factor. Read more

Nashville, TN — ZeroTech Optics is expanding its popular Vengeance riflescope lineup with the release of the new Vengeance 1-6×24 LPVO – RAR Illuminated FDE.

The new Flat Dark Earth configuration gives hunters, recreational shooters, and modern sporting rifle owners another finish option while retaining the dependable performance and practical features that have made the Vengeance 1-6×24 LPVO a favorite among shooters.

Designed for fast target acquisition at close range and confident shot placement at intermediate distances, the Vengeance 1-6×24 LPVO combines a versatile 1-6x magnification range with a second focal plane illuminated RAR reticle. Its segmented illuminated circle and center dot provide an intuitive aiming point for rapid shooting, while integrated MOA holdover references deliver precision when engaging targets at extended distances. Read more