XS Sights to Display New Products at 2026 NRA Annual Meetings and Exhibits

XS® Sights will be displaying its newest sights and accessories for personal defense, hunting, and target shooting at the 2026 NRA Annual Meetings and Exhibits in Houston, Texas, April 17-19. All NRA members are encouraged to stop by booth # 1716 in the George R. Brown Convention Center to meet with the XS team and learn more about the numerous XS products engineered to deliver an improved shooting experience.

Among the new products are the soon-to-be released Glock Gen 6 ACRO Optic Plate, the HK VP9 Optic Plates (ACRO and RMR footprints) and Fiber Optic Sights for target and competition shooting, as well as 5+ magazine extensions for Walther PDP and S&W M&P pistols. XS will also have many other products on display including their legendary Big Dot night sights, the R3D 2.0 sights, and handguards for Henry and S&W lever action rifles. Read more

Bushnell Launches New A-Series Optics for a New Generation of Outdoor Discovery

Stylish, capable binoculars and monoculars built for travel, exploration, and everyday adventure

Bushnell, a Revelyst Inc. brand, today announced the launch of the new A-Series, a fresh outdoor optics line designed to make it easier for everyone to get outside and see more. Built for travelers, hikers, campers, and everyday explorers, the A-Series combines approachable performance, modern design, and reliable durability across a lineup that includes the A1 binoculars, A3 binoculars, A3 monocular, and A5 binoculars.

The A-Series was created for people who want optics that feel easy to bring along and rewarding to use. Across the lineup, Bushnell pairs bright, crisp views with a nature-inspired design language and features made for real outdoor use, including EXO Barrier® lens protection, IPX7 waterproofing, and Bushnell’s Lifetime Warranty. Select models also feature the Snap-Lock™ strap system for quick attachment and removal, while the A3 and A5 include protective cases for added convenience.

The launch is supported by Bushnell’s “Life’s a Trip” campaign, a creative platform that positions A-Series as the optics line for everyday wonder — from road trips and weekend hikes to park visits, campsites, and spontaneous moments outside. The campaign is designed to connect a new generation of consumers with optics that feel approachable, stylish, and ready to go wherever the day leads.

“The A-Series is about opening the door wider to outdoor discovery,” said Carlos Lozano, Head of Bushnell. “We wanted to build optics that feel relevant to the way people explore today — easier to carry, easier to use, and designed to fit naturally into everything from road trips and weekend hikes to everyday moments outside.”

The lineup gives consumers a clear set of options based on how and where they explore:

    • A1 Binoculars: Pocket-size performance in a compact form that is easy to carry anywhere.
    • A3 Binoculars: A balanced option that combines portability with added detail for travel and trail use.
    • A3 Monocular: Lightweight, one-hand viewing in a go-anywhere format.
    • A5 Binoculars: The flagship of the line, delivering larger 42 mm objectives and more immersive outdoor viewing.

Read more

Trijicon Releases VCOG 1-8×28 Riflescope in Flat Dark Earth Finish

Wixom, MI – Trijicon®, Inc., a global leader in advanced aiming solutions for hunting, shooting, military, and law enforcement professionals, is excited to introduce the VCOG® 1-8×28 in a new Cerakote® FIR-265 Flat Dark Earth finish. Cerakote Gen II coatings are engineered for military small arms and crew-served weapons, providing NIR-compliant signature reduction along with exceptional durability, reliability, and corrosion resistance in accordance with MIL-DTL-44436.

The Trijicon VCOG® 1-8×28 is a rugged, variable-magnification riflescope engineered for both close-quarters battle and long-range precision. Built from forged 7075-T6 aircraft-grade aluminum, it is virtually indestructible. Premium glass delivers outstanding clarity, color fidelity, and zero distortion.

The new VCOG® 1-8×28 in FDE finish will be available in MOA, MRAD and SCO (Squad Common Optic) configurations that are optimized for multi-platform use, supporting a wide range of calibers, bullet weights, and barrel lengths. As a first focal plane design, all subtensions and holds remain accurate across the entire magnification range, enabling rapid and precise engagement at any distance.

Ruggedized electronics drive an LED reticle built for extreme conditions. Powered by a single AA lithium battery (included), the VCOG provides up to 633 hours of runtime at setting 6 and offers 11 brightness settings—2 night-vision, 8 daylight, and 1 super-bright.

An integrated dial fin allows smooth magnification changes, while near-constant eye relief eliminates the need for head or stock adjustments. The optic is fully waterproof to 20 meters (66 ft.), ensuring reliability in any environment. Read more

The High Road Group Releases Hog Control Video Featuring Berger Bullets and Bering Optics

WATCH NOW: https://bit.ly/4m5Wp20

Carney, OK– The High Road Group with Keith Warren is proud to announce the release of an all-new video for online and television distribution showcasing hog hunting. This video is the result of a marketing collaboration between Berger Bullets (https://bergerbullets.com/), Bering Optics (http://usa.beringoptics.com/catalog/?goods=222), and The High Road Group. Designed to generate premium digital assets for both brands, this project delivers high-impact nighttime action paired with powerful product performance and exceptional editorial product exposure.

In this episode, The High Road’s co-host Johnny Piazza teams up with Dominic Trapanese of Capstone Precision Group to push Berger’s ammunition to the absolute limit. The pair embarks on an aggressive nighttime thermal hog eradication mission—an ideal proving ground for both Berger’s precision-engineered bullets and Bering Optics’ cutting-edge thermal technology. Read more

SHIELD Sights Announces Spring Savings Promotion

SHIELD Sights is pleased to announce its 2026 consumer “Spring Savings” promotion, offering up to 25% off the entire SHIELD product line available at participating dealers.

This limited-time promotion provides shooters with an opportunity to purchase premium, UK-designed and manufactured micro red dot optics at a significant savings in preparation for peak shooting season.

With continued demand for non-Chinese manufactured optics and increasing price pressures across the industry, this promotion benefits consumers by improving accessibility to best quality red dot sights without compromising quality.

Customers are encouraged to contact their local dealer for availability and promotion details.

Promotion Details:
– Up to 25% off all SKUs
– Valid on all purchases April 1st through April 30th
– Available at participating SHIELD Sights dealers

Learn more at: ShieldSights.com Read more

Trijicon Celebrates One Millionth RMR with Limited-Time Rebate Program

Wixom, MI — Trijicon Inc., global provider of innovative aiming solutions to military, law enforcement, and individual consumers, is celebrating the extraordinary success of the Trijicon RMR® with a limited-time consumer rebate program. In recognition of more than one million RMR reflex sights produced, Trijicon will offer a $100 rebate on eligible RMR Auto LED and RMR Adjustable LED Red Dot models, as well as Dual Defense Kits and RMRs packaged with mounts, purchased between April 3 and May 31, 2026. Excluded from the promotion are Dual Illuminated models, RMR Adjustable LED, Green Dot models, RMR HD, RMRcc, and RCR.

The rebate will be managed online at MillionthRMR.com, where consumers can find terms and conditions along with the required proof of purchase information to receive the rebate.

Since its introduction in 2009, the Trijicon RMR® (Ruggedized Miniature Reflex) has dominated the pistol-mounted red dot category. Engineered with a patented housing shape for unmatched durability, the made-in-USA RMR quickly earned a reputation for reliability in the harshest conditions and has become one of the most trusted reflex sights in the world.

The RMR’s proven performance has made it a top choice for military, law enforcement, and civilian users alike. In 2018, USSOCOM selected the RMR for its MAS-D Handgun Reflex Sight program, further validating the optic’s ruggedness and dependability for professional end users. Read more

Sightron New “Snap Focus” Parallax Adjustment S6 MOA Field Target Riflescopes


SIGHTRON, one of the world’s most innovative optical observation and aiming device companies, is pleased to announce the new “Snap Focus” S6 10-60×56 ED MOA Field Target riflescopes. Available with or without magnetic focus wheel, these new models are in addition to the current field target riflescope line. The S6 field target scope is a premium choice for airgun, small caliber field target and benchrest shooters.

With the addition of the new “Snap Focus” parallax adjustment system, the MOA S6 10-60×56 ED Field Target riflescope can reduce parallax from 320º to 270º in a snap. The SIGHTRON redesigned parallax system has 270º of precision rotation, plus an extra 39º of diopter and environmental condition protection, for a total 320º of parallax control. These riflescopes are optimized for precise field target parallax adjustments ranging from 9 yards-infinity. Also, where it matters most, SIGHTRON provides 91º of parallax correction in the critical 40–60 yard target range. Read more

Steiner Launches the MPS-C—A Lighter, More Compact Enclosed Emitter Red Dot

Greeley, CO – Steiner Optics, the leader in high-performance sighting systems for military, law enforcement, and armed professionals, expands its pistol optics lineup with the Steiner MPS-C. Designed for today’s concealed carry users and compact-frame pistols, the MPS-C delivers the same battle-proven pedigree as the original MPS—now in a more compact RMSc footprint optimized for everyday defense.

Purpose-engineered for the demanding environments faced by law enforcement officers and protection-minded citizens alike, the MPS-C retains the same trusted internal architecture of the original optic. A fully sealed, enclosed emitter protects the optic from debris, moisture, and environmental contamination while the hard-anodized Class III aluminum housing with reinforced sidewalls provides exceptional impact resistance. At just 1.13 ounces, the MPS-C adds minimal weight to a carry pistol while maintaining Steiner’s uncompromising durability standards.

Despite its compact size—measuring just 1.46 x 1.27 x 1.08 inches—the MPS-C gives a clear, distortion-free sight picture through a protected, recessed window shielded by a thick metal shroud. The optic features a true 1x magnification and a crisp 1.6 MOA red dot, enabling fast, both-eyes-open target acquisition for close-range defensive engagements and high-stress scenarios.

User-adjustable brightness includes 12 illumination levels, with 10 visible settings for day and low-light use and two night-vision compatible modes, ensuring adaptability across lighting conditions. Powered by a CR1632 battery, the MPS-C offers an impressive 46,125 hours of continuous runtime on the lowest setting, 13,000 hours at medium brightness, and is supported by an integrated motion-sensing “shake-awake” feature and user selectable 13-hour auto off that conserves power without sacrificing readiness.

The Steiner MPS-C joins the company’s growing lineup of premium pistol optics, giving concealed carry users access to proven durability, enclosed-emitter reliability, and compact concealment performance—without compromise.

Steiner MPS-C Specifications Read more

ZeroTech Expands Its Thrive HD Line with the New THRIVE HD Digital 1×22 Red Dot

A compact, feature-rich red dot built for fast target acquisition, rugged reliability, and everyday versatility.

ZeroTech is proud to introduce the new THRIVE HD Digital 1×22 Red Dot, a smart evolution of the proven Thrive HD platform. Designed for shooters who demand speed, durability, and user-friendly performance, the THRIVE HD Digital 1×22 Red Dot combines digital brightness controls, auto on/off functionality, and Aimpoint® Micro compatibility in one compact optic.

Built around a crisp 2 MOA red dot, the THRIVE HD Digital 1×22 Red Dot is engineered for fast target acquisition in close-quarters shooting, practical competition, and modern sporting rifle applications. Its fully multi-coated 22mm objective helps deliver a clear sight picture, while 10 adjustable digital brightness settings make it easy to adapt across changing light conditions.

The THRIVE HD Digital 1×22 Red Dot is also built to handle hard use in demanding environments. With shockproof and waterproof construction, an operating range from -4°F to 158°F, and up to 50,000 hours of battery life, it is ready for everything from harsh field conditions to daily range use. Tactile rubber push buttons and automatic power management further enhance the shooting experience, giving users fast, repeatable control when it matters most.

Versatility is another major advantage of the THRIVE HD Digital 1×22 Red Dot. It ships with both high and low Picatinny mounts and features an Aimpoint® Micro-compatible footprint, giving shooters access to a wide range of mounting solutions for AR-style rifles, PCCs, tactical lever actions, and other modern platforms.

Key Features Read more

ATN’s New ThOR 6 Elite: The Most Advanced Thermal Rifle Scope Built for Hunters

ATN Corp, America’s leading innovator in smart hunting optics and thermal imaging technology, today announced the launch of the ATN ThOR 6 Elite, the most capable thermal hunting scope the company has ever built. Powered by an all-new 6th Generation thermal engine and ATN’s proprietary SharpIR© AI image enhancement technology, the ThOR 6 Elite was designed from the ground up for hunters: coyote hunters, hog hunters, whitetail hunters, predator hunters, and everyone who has ever wished their thermal scope could see more, do more, and hold up to whatever the field throws at it. This is what hunters have been asking for — and ATN has delivered.

6th Generation Thermal Core: See the Unseen

At the heart of the ThOR 6 Elite is ATN’s new 6th Generation thermal engine, available in 384×288 or 640×512 resolution — both featuring industry-leading ?15mK NETD ultra-sensitive sensors built on a 12?m pixel pitch. These sensors detect the faintest heat differences, enabling early target detection at longer ranges, sharper detail at higher zoom, and consistent performance in hot, humid, or low-contrast environments where other thermal scopes fall short.

For hunters, that means spotting a coyote tucked tight against a cedar fence line at 400 yards, picking out a hog rooting through tall grass in total darkness, or catching movement on a distant ridgeline well before first light. Read more

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