Hawke® Optics, a global leader in precision sporting optics, proudly announces the release of the latest series of value-packed riflescopes that will have you hitting bullseyes at any range. The new Vantage HD 30 SF scopes have System H2 optics for clarity and precision with high-end features you’d expect to find on scopes with a much higher price tag.

The Vantage HD 30 SF riflescopes feature easy-to-use side focus adjustment, and the System H2 optics are fully multi-coated with 11 layers to provide you with crystal-clear vision throughout the magnification range. Each scope is built on a one-piece, 30mm chassis for outstanding light transmission. You get a removable throw lever to help with magnification adjustment on the fly. These scopes have Hawke’s Zero-Stop, locking elevation turrets, and exposed, locking windage turrets. These turrets are designed for accuracy, precision, and accessibility so you can make quick adjustments in the field, even with gloves on. They have an easy-to-use side focus and red/green illumination for the reticles with five brightness levels. You also get 3.5 inches of eye relief.

The Hawke Vantage HD 30 SF scopes come in two magnification ranges. The 4-16×50 Vantage HD 30 SF scopes are available with an LR2 Dot, Mil Pro II, .223/.308 Marksman, or Rimfire .22LR reticles. The Vantage HD 30 6-24×50 SF comes with your choice of an LR2 Dot, Mil Pro II, or .223/.308 Marksman reticle. All reticle options are illuminated and very precise.

For a full description of each reticle option, and more information on these outstanding riflescopes, as well as other Hawke Optics products, go to www.hawkeoptics.com. All models carry Hawke Optics’ No-Fault Lifetime warranty. Read more

One Device. Four Roles. Zero Compromises. ATN’s 6th Generation Multi-Functional Thermal Optic Redefines Versatility in Thermal Imaging.

ATN Corp, a global leader in advanced optics and thermal imaging technology with over 30 years of field-proven innovation, today announced the launch of the ATN Odin 6 MFT (Multi-Functional Thermal) — a professional-grade thermal imaging optic engineered to function as a handheld thermal monocular, helmet-mounted thermal viewer, thermal clip-on optic, and dedicated weapon-mounted thermal sight, all in one compact package. Built on ATN’s all-new 6th Generation thermal engine, the Odin 6 MFT is purpose-built for hunters, ranchers, landowners, law enforcement professionals, and tactical operators who demand maximum versatility without sacrificing performance.

WHAT IS THE BEST MULTI-PURPOSE THERMAL OPTIC?

The ATN Odin 6 MFT is a true multi-functional thermal optic designed to replace multiple single-purpose devices. Available in four configurations — Odin MFT 320, Odin MFT 320 LRF, Odin MFT 640, and Odin MFT 640 LRF — it operates in four distinct modes: handheld thermal monocular, helmet-mounted thermal viewer, thermal clip-on for day optics, and dedicated weapon-mounted thermal sight. Compatible with day optics up to 6× magnification and mountable via Wilcox NVG Shoe or Picatinny (MIL-STD-1913) rail, the Odin 6 MFT transitions seamlessly between missions without the need for additional hardware. Select LRF models include an integrated laser rangefinder accurate to 1,000 yards (±1 m), enabling on-demand range data without external gear. Read more

Hawke® Optics, a global leader in precision sporting optics, proudly announces the release of the latest series of value-packed riflescopes that will have you hammering targets without hammering your wallet. The new Vantage HD 30 scopes feature System H2 optics and a wide range of models to fit every shooting need. The popular and value-packed Vantage HD 30 has been reimagined for 2026. These scopes have better clarity, a new look, and refined features that smash the ceiling of value in optics.

The Vantage HD 30 riflescopes feature System H2 optics that are fully multi-coated with 11 layers to deliver crystal-clear vision across the magnification range. Each scope is built on a one-piece, 30mm chassis for outstanding light transmission. You get a removable throw lever to help with magnification adjustment on the fly. These scopes have Hawke’s Zero-Stop, locking elevation turrets, and exposed, locking windage turrets. These turrets are designed for accuracy, precision, and accessibility, so making quick adjustments in the field, even with gloves on, is easier than ever. They have red/green illuminated reticles with five brightness levels. You also get 3.5 inches of eye relief.

The Vantage HD 30 scopes come in a 1-8×24 model with your choice of a L4A Dot, Circle Dot, or Tactical BDC-5.56 reticle. Both the 2.5-10×50 and 3-12×56 models come with an L4A Dot reticle. All reticles have 5-level red/green illumination. Read more

The proven H.A.L.O platform now available with a high-visibility 3 MOA Green Dot for faster target acquisition in bright conditions.

Ooltewah, TN – ZeroTech is proud to announce the release of the new Green Dot Trace H.A.L.O Reflex Sight, expanding the popular Trace lineup with a high-performance optic engineered for shooters who demand speed, durability, and uncompromising reliability.

Built around ZeroTech’s enclosed Heavy-duty Aspherical Lens Optic (H.A.L.O) design, the new Green Dot model delivers exceptional visibility in bright daylight conditions while reducing eye strain during extended shooting sessions. Featuring a crisp 3 MOA green aiming point, the optic enables rapid target acquisition and precise shot placement across hunting, competition, tactical, and recreational applications. The sight features an enclosed aspherical lens design, 7075 aluminum housing, shake-awake technology, and up to 50,000 hours of battery life. Read more

Greeley, CO – Steiner Optics introduces the eDiscovery 10×42 binoculars, purpose-built for birders who demand optical performance and the ability to document sightings without ever taking their eyes off the subject.

Observe. Capture. Share.

At its core, the eDiscovery 10×42 is designed to meet the expectations of experienced birders. High-definition glass delivers excellent color fidelity and contrast which is critical for picking out subtle plumage differences, field marks, and feather edging in challenging light. The 42mm objective lenses provide strong light transmission for dawn chorus outings and late-day movement, while the 10x magnification offers the reach needed for identifying distant shorebirds, raptors, and waterfowl.

A wide field of view (108m at 1000m) helps maintain situational awareness and makes it easier to acquire and track fast-moving species, whether following warblers through dense canopy or scanning a mixed flock along a hedgerow.

The rugged, rubber-armored chassis is IP67 waterproof and built for real field conditions, including rain, humidity, salt spray, and temperature swings that birders routinely encounter. Read more

Nocpix is proud to introduce the MATE ULTRA, a next-generation thermal clip-on designed to deliver exceptional image detail and seamless integration with traditional daytime optics. Built for hunters and professionals who demand precision and versatility, the MATE ULTRA transforms a standard riflescope into a powerful thermal system while maintaining the familiar shooting experience of a daytime optic.

At the core of the MATE ULTRA is a high-resolution 1280×1024 thermal sensor with ?15mK NETD sensitivity, delivering outstanding image clarity and the ability to detect subtle heat signatures in challenging environments. Paired with a large 60mm objective lens, the system captures more thermal energy to enhance detection distance and identification capability across a wide range of hunting conditions.

Designed for precision shooting, the MATE ULTRA maintains consistent point-of-impact alignment while mounted in front of a daytime optic, allowing users to transition quickly between rifles without re-zeroing. Advanced Reality+ image processing and a 60Hz refresh rate with shutterless imaging ensure smooth, stable visuals for tracking moving targets and maintaining image clarity throughout the zoom range.

An integrated 1,300 yard laser rangefinder with onboard ballistic calculation provides real-time distance data and aiming correction, giving shooters the information needed to make confident long-range shots. The system is housed in a rugged magnesium alloy chassis and powered by commonly available 18650 rechargeable batteries for extended runtime and convenient field operation. Read more

Doral, FL — ATN Corp, the global leader in smart thermal and night vision optics, today announced the launch of its Generation 6 thermal riflescope lineup — the best thermal rifle scope family the company has ever produced. Anchored by the ATN ThOR 6 Elite, ATN ThOR 6 Mini, and ATN TICO 6, the new Gen 6 platform delivers a generational leap in image quality, thermal sensitivity, reliability, and field performance for hunters, coyote hunters, hog hunters, ranchers, and AR-15 shooters.

Built on a next-generation 12-micron sensor with sub-15mK NETD sensitivity and the new SharpIR AI image enhancement engine, the Gen 6 lineup is engineered to be the best thermal scope for hunting in 2026 — whether shooters are looking for the best budget thermal scope under $1,000, a flagship 640 thermal scope for long-range work, or the best clip-on thermal scope to convert a daytime optic into a thermal-capable rifle in seconds.

“Generation 6 is the single biggest leap forward ATN has ever made in thermal technology,” said James Munn, CEO of ATN Corp. “With the ThOR 6 Elite, ThOR 6 Mini, and TICO 6, we set out to build the best thermal riflescope lineup in ATN history — better image quality, better reliability, and better performance, from first-time thermal buyers to serious professional hunters. After more than 30 years of optics innovation, this is the best thermal scope family we’ve ever produced.”

The Generation 6 lineup was engineered for the realities of modern hunting: aggressive hog populations, fast-moving coyotes and predators, long range thermal scope demands, and the rugged conditions that AR-15 and bolt-action shooters face after dark. Every Gen 6 scope features a refined 12-micron sensor, faster image processing, smoother scanning, and improved battery performance — making each model a serious contender for best thermal scope 2026 in its category. Read more

Leupold & Stevens, Inc., provider of the world’s most rugged, lightweight, and clear sport optics, is pleased to announce the launch of the BX-3 Alpine HD binocular, a new class-leading entry into the company’s award-winning line of observational equipment.

Built for hunters who go farther, glass longer, and seek optical performance that outworks price point, the BX-3 Alpine HD is available now. Featuring Leupold’s Elite Optical System, the BX-3 Alpine HD maximizes light transmission for bright, edge-to-edge clarity and a wider field of view.

“The BX-3 Alpine HD is absolutely the very best binocular in its class,” said Zach Bird, Product Line Manager for Leupold & Stevens, Inc. “It all starts with the Elite Optical System, which delivers fantastic light transmission and glare reduction from dawn to dusk, when animals are more likely to be on the move. Whether you’re glassing for elk on distant ridgelines or trying to pick out the antler tine of your target buck in the whitetail woods, the BX-3 Alpine HD will outperform the competition.”

Built to perform, but also to last, the BX-3 Alpine HD delivers lightweight strength via a magnesium chassis that possesses a lighter, stronger build for demanding terrain. A confident grip is ensured by an ergonomic design with enhanced armor texture for secure handling in all conditions. Leupold’s Guard-ion lens coating sheds dirt and water for a crisp, unobstructed image–keeping your glass clear in all conditions.

Two configurations of the binocular will be available at launch: 10×42 and 12×50. Both feature interchangeable, Form-Fit eyecups, allowing hunters to customize and personalize their setup and enjoy all-day comfort and fit. A binocular harness, lens covers, and a lens cloth ship with each unit. Read more