SIGHTRON New “Snap Focus” Parallax Adjustment S6 Mil Hash Field Target Riflescopes

SIGHTRON, one of the world’s most innovative optical observation and aiming device companies, is pleased to announce the new “Snap Focus” S6 10-60×56 ED Mil Hash (MH) Field Target riflescopes. Available with or without magnetic focus wheel, these new models are in addition to the current field target riflescope line. The S6 field target scope is a premium choice for airgun, small caliber field target and benchrest shooters.

With the addition of the new “Snap Focus” parallax adjustment system, the MH S6 10-60×56 ED Field Target riflescope can reduce parallax from 320º to 270º in a snap. SIGHTRON’s redesigned parallax system has 270º of precision rotation, plus an extra 39º of diopter and environmental condition protection, for a total 320º of parallax control. These riflescopes are optimized for precise field target parallax adjustments ranging from 9 meters to infinity. Also, where it matters most, SIGHTRON provides 91º of parallax correction in the critical 40–60-meter target range.

At the core of the riflescopes are 15 meticulously crafted Japanese optical-grade glass lenses with two extra-low dispersion elements, precisely positioned within the objective, to boost optical resolution by 55%. Read more

Steiner Introduces the eDiscovery 10×42 Binoculars with Integrated Camera

Steiner Optics, the leader in high-performance viewing systems for outdoor enthusiasts, introduces the new eDiscovery 10×42 binoculars, marking a significant advancement in the electro-optics category. Combining Steiner’s world-renowned optical clarity and rugged durability with a fully integrated 4K camera, the eDiscovery 10×42 binoculars delivers a seamless way to observe, capture, and share moments in the field.

Observe. Capture. Share.

Constructed on a tough, rubber-armored chassis with IP67-rated water resistance, the eDiscovery binoculars feature Steiner’s legendary glass and 10x magnification for long-range viewing, delivering bright, detailed images in a variety of conditions.

In addition to traditional viewing capabilities, the eDiscovery 10×42 incorporates advanced digital camera functionality. With the press of a button, users can capture 12MP images in single or four-burst mode, or record video in 4K, 2.7K, or 1080P resolutions. Content is stored on 64GB of internal memory or can be easily transferred to a mobile device using the Steiner Connect 2.0 app.

The Steiner Connect 2.0 app enables seamless Wi-Fi connectivity, allowing users to view, download, and edit images and video directly in the field. The system also supports live streaming, providing real-time viewing on up to five connected devices. Remote capture functionality allows users to take photos or record video without physically handling the binoculars.

Additional features include simple two-button operation, an internal display for status and menu navigation, 15-minute continuous video recording segments, direct-to-computer file transfer, an integrated reticle for horizontal alignment, and tripod mounting compatibility. Read more

Vortex Introduces New Veil 400 Thermal Monocular

BARNEVELD, WI- The new Veil™ 400 Thermal Monocular is thermal done the Vortex® way. Simple to run. Solid performance where it matters. Image quality that clearly stands above entry-level — all backed by the Vortex® VIP® Warranty.

Thermal has opened new opportunities for predator and hog hunters. But for many, it also comes with hesitation. Complexity. Cost. Questions about what happens if the inner electronics fail. That uncertainty is exactly what’s kept hunters waiting for a thermal solution they can trust.

MADE FOR HUNTERS WHO NEVER CLOCK OUT

Designed for close- to mid-range nighttime hunting, the Veil™ 400 delivers practical performance without overcomplicating things. Its compact, rangefinder-like form factor feels familiar in hand, with straightforward three-button navigation and a menu you won’t get lost in. Read more

XS Sights to Display New Products at 2026 NRA Annual Meetings and Exhibits

XS® Sights will be displaying its newest sights and accessories for personal defense, hunting, and target shooting at the 2026 NRA Annual Meetings and Exhibits in Houston, Texas, April 17-19. All NRA members are encouraged to stop by booth # 1716 in the George R. Brown Convention Center to meet with the XS team and learn more about the numerous XS products engineered to deliver an improved shooting experience.

Among the new products are the soon-to-be released Glock Gen 6 ACRO Optic Plate, the HK VP9 Optic Plates (ACRO and RMR footprints) and Fiber Optic Sights for target and competition shooting, as well as 5+ magazine extensions for Walther PDP and S&W M&P pistols. XS will also have many other products on display including their legendary Big Dot night sights, the R3D 2.0 sights, and handguards for Henry and S&W lever action rifles. Read more

Bushnell Launches New A-Series Optics for a New Generation of Outdoor Discovery

Stylish, capable binoculars and monoculars built for travel, exploration, and everyday adventure

Bushnell, a Revelyst Inc. brand, today announced the launch of the new A-Series, a fresh outdoor optics line designed to make it easier for everyone to get outside and see more. Built for travelers, hikers, campers, and everyday explorers, the A-Series combines approachable performance, modern design, and reliable durability across a lineup that includes the A1 binoculars, A3 binoculars, A3 monocular, and A5 binoculars.

The A-Series was created for people who want optics that feel easy to bring along and rewarding to use. Across the lineup, Bushnell pairs bright, crisp views with a nature-inspired design language and features made for real outdoor use, including EXO Barrier® lens protection, IPX7 waterproofing, and Bushnell’s Lifetime Warranty. Select models also feature the Snap-Lock™ strap system for quick attachment and removal, while the A3 and A5 include protective cases for added convenience.

The launch is supported by Bushnell’s “Life’s a Trip” campaign, a creative platform that positions A-Series as the optics line for everyday wonder — from road trips and weekend hikes to park visits, campsites, and spontaneous moments outside. The campaign is designed to connect a new generation of consumers with optics that feel approachable, stylish, and ready to go wherever the day leads.

“The A-Series is about opening the door wider to outdoor discovery,” said Carlos Lozano, Head of Bushnell. “We wanted to build optics that feel relevant to the way people explore today — easier to carry, easier to use, and designed to fit naturally into everything from road trips and weekend hikes to everyday moments outside.”

The lineup gives consumers a clear set of options based on how and where they explore:

    • A1 Binoculars: Pocket-size performance in a compact form that is easy to carry anywhere.
    • A3 Binoculars: A balanced option that combines portability with added detail for travel and trail use.
    • A3 Monocular: Lightweight, one-hand viewing in a go-anywhere format.
    • A5 Binoculars: The flagship of the line, delivering larger 42 mm objectives and more immersive outdoor viewing.

Read more

Trijicon Releases VCOG 1-8×28 Riflescope in Flat Dark Earth Finish

Wixom, MI – Trijicon®, Inc., a global leader in advanced aiming solutions for hunting, shooting, military, and law enforcement professionals, is excited to introduce the VCOG® 1-8×28 in a new Cerakote® FIR-265 Flat Dark Earth finish. Cerakote Gen II coatings are engineered for military small arms and crew-served weapons, providing NIR-compliant signature reduction along with exceptional durability, reliability, and corrosion resistance in accordance with MIL-DTL-44436.

The Trijicon VCOG® 1-8×28 is a rugged, variable-magnification riflescope engineered for both close-quarters battle and long-range precision. Built from forged 7075-T6 aircraft-grade aluminum, it is virtually indestructible. Premium glass delivers outstanding clarity, color fidelity, and zero distortion.

The new VCOG® 1-8×28 in FDE finish will be available in MOA, MRAD and SCO (Squad Common Optic) configurations that are optimized for multi-platform use, supporting a wide range of calibers, bullet weights, and barrel lengths. As a first focal plane design, all subtensions and holds remain accurate across the entire magnification range, enabling rapid and precise engagement at any distance.

Ruggedized electronics drive an LED reticle built for extreme conditions. Powered by a single AA lithium battery (included), the VCOG provides up to 633 hours of runtime at setting 6 and offers 11 brightness settings—2 night-vision, 8 daylight, and 1 super-bright.

An integrated dial fin allows smooth magnification changes, while near-constant eye relief eliminates the need for head or stock adjustments. The optic is fully waterproof to 20 meters (66 ft.), ensuring reliability in any environment. Read more

The High Road Group Releases Hog Control Video Featuring Berger Bullets and Bering Optics

WATCH NOW: https://bit.ly/4m5Wp20

Carney, OK– The High Road Group with Keith Warren is proud to announce the release of an all-new video for online and television distribution showcasing hog hunting. This video is the result of a marketing collaboration between Berger Bullets (https://bergerbullets.com/), Bering Optics (http://usa.beringoptics.com/catalog/?goods=222), and The High Road Group. Designed to generate premium digital assets for both brands, this project delivers high-impact nighttime action paired with powerful product performance and exceptional editorial product exposure.

In this episode, The High Road’s co-host Johnny Piazza teams up with Dominic Trapanese of Capstone Precision Group to push Berger’s ammunition to the absolute limit. The pair embarks on an aggressive nighttime thermal hog eradication mission—an ideal proving ground for both Berger’s precision-engineered bullets and Bering Optics’ cutting-edge thermal technology. Read more

SHIELD Sights Announces Spring Savings Promotion

SHIELD Sights is pleased to announce its 2026 consumer “Spring Savings” promotion, offering up to 25% off the entire SHIELD product line available at participating dealers.

This limited-time promotion provides shooters with an opportunity to purchase premium, UK-designed and manufactured micro red dot optics at a significant savings in preparation for peak shooting season.

With continued demand for non-Chinese manufactured optics and increasing price pressures across the industry, this promotion benefits consumers by improving accessibility to best quality red dot sights without compromising quality.

Customers are encouraged to contact their local dealer for availability and promotion details.

Promotion Details:
– Up to 25% off all SKUs
– Valid on all purchases April 1st through April 30th
– Available at participating SHIELD Sights dealers

Learn more at: ShieldSights.com Read more

Trijicon Celebrates One Millionth RMR with Limited-Time Rebate Program

Wixom, MI — Trijicon Inc., global provider of innovative aiming solutions to military, law enforcement, and individual consumers, is celebrating the extraordinary success of the Trijicon RMR® with a limited-time consumer rebate program. In recognition of more than one million RMR reflex sights produced, Trijicon will offer a $100 rebate on eligible RMR Auto LED and RMR Adjustable LED Red Dot models, as well as Dual Defense Kits and RMRs packaged with mounts, purchased between April 3 and May 31, 2026. Excluded from the promotion are Dual Illuminated models, RMR Adjustable LED, Green Dot models, RMR HD, RMRcc, and RCR.

The rebate will be managed online at MillionthRMR.com, where consumers can find terms and conditions along with the required proof of purchase information to receive the rebate.

Since its introduction in 2009, the Trijicon RMR® (Ruggedized Miniature Reflex) has dominated the pistol-mounted red dot category. Engineered with a patented housing shape for unmatched durability, the made-in-USA RMR quickly earned a reputation for reliability in the harshest conditions and has become one of the most trusted reflex sights in the world.

The RMR’s proven performance has made it a top choice for military, law enforcement, and civilian users alike. In 2018, USSOCOM selected the RMR for its MAS-D Handgun Reflex Sight program, further validating the optic’s ruggedness and dependability for professional end users. Read more

Sightron New “Snap Focus” Parallax Adjustment S6 MOA Field Target Riflescopes


SIGHTRON, one of the world’s most innovative optical observation and aiming device companies, is pleased to announce the new “Snap Focus” S6 10-60×56 ED MOA Field Target riflescopes. Available with or without magnetic focus wheel, these new models are in addition to the current field target riflescope line. The S6 field target scope is a premium choice for airgun, small caliber field target and benchrest shooters.

With the addition of the new “Snap Focus” parallax adjustment system, the MOA S6 10-60×56 ED Field Target riflescope can reduce parallax from 320º to 270º in a snap. The SIGHTRON redesigned parallax system has 270º of precision rotation, plus an extra 39º of diopter and environmental condition protection, for a total 320º of parallax control. These riflescopes are optimized for precise field target parallax adjustments ranging from 9 yards-infinity. Also, where it matters most, SIGHTRON provides 91º of parallax correction in the critical 40–60 yard target range. Read more

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