Smith & Wesson and Vortex Partner on New Model 1854 Hunting Rifle Packages

MARYVILLE, TN. – Smith & Wesson Brands, Inc. (NASDAQ Global Select: SWBI), a leader in firearm manufacturing and design, today announced the launch of four Model 1854 lever-action rifle packages, including two models chambered in .30-30 Winchester and two models chambered in .45-70 Government. Each rifle comes factory-equipped with a Vortex Crossfire® HD 2-7×32 riflescope, providing users with a complete, ready-to-hunt rifle and optic set up.

The Model 1854 rifle series combine traditional American lever-action styling with modern performance features. Available in both stainless-steel synthetic and walnut-stock configurations, the new Model 1854 rifle packages offer options for hunters and shooting enthusiasts seeking either a rugged, accessory-ready platform or a classic lever-action appearance. All four rifles include a 6+1 capacity, forged stainless-steel receiver and 20-inch barrel, smooth large-loop lever, Picatinny optics rail, fixed magazine tube, and integrated sling mounting points. They also feature a modern flat-face trigger, a gold-bead front sight, and threaded muzzles for suppressor use.

Stainless-steel models are designed with three M-LOK® compatible accessory slots on the forend, while walnut-stock variants provide classic textured grip panels for enhanced control and a traditional look and feel. Each package includes a Vortex Crossfire HD 2-7×32 scope with an illuminated Dead-Hold® 2A BDC (MOA) reticle, mounted using Pro Riflescope Rings. The optic features a 2-7x magnification range, 32mm objective lens, second focal plane design, and is backed by the Vortex unlimited, unconditional lifetime warranty. Read more

ATN Firmware Update Sharpens the ThOR 6 Elite — the Best Thermal Rifle Scope on the Market

ATN Corp, a U.S. leader in thermal imaging with more than 30 years of experience, today released a major firmware update for the ATN ThOR 6 Elite thermal rifle scope. The new firmware sharpens image quality out of the box, speeds contrast response, tightens digital zoom clarity, and improves battery recognition — extending the ThOR 6 Elite’s position as the best thermal rifle scope on the market for serious hunters, coyote hunters, hog hunters, and long-range shooters.

The update is free for all ThOR 6 Elite owners and installs through the ATN Connect 6 app or via USB-C.

What the New ThOR 6 Elite Firmware Improves Read more

Steiner eOptics Introduces M830rc X LRF 1535nm with A.T.A.K. Connectivity

Miamisburg, Ohio – Steiner eOptics introduces the M830rc X LRF 1535nm, a laser rangefinder binocular now featuring seamless connectivity to the A.T.A.K. (Android Tactical Assault Kit) Battle Management System. Through a newly developed interface, targets lased with the M830rc X LRF are instantly transferred into the A.T.A.K. Battle Management System and displayed on a shared, real-time digital map, making them immediately visible to all users across the network.

The integration is activated through a straightforward software update to the binocular’s Bluetooth module, ensuring full compatibility with both newly acquired and previously fielded M830rc X LRF 1535nm units. Once updated, operators can transmit a lased target’s bearing, distance, and elevation angle directly to A.T.A.K. at the press of a single button. In conjunction with the built-in GPS receiver, the system automatically calculates and plots precise target coordinates on the digital situation map. Operators can further enrich each target entry with additional information — such as target type, estimated strength and observed behavior — via the connected smart device, making it instantly available to all users within the network.

The result is a significant improvement in the speed and accuracy of intelligence dissemination: manual data entry is eliminated, along with the associated risk of human error in relaying time-critical position data. The Germany-made Steiner M830rc X LRF 1535nm represents the latest generation of laser rangefinder binoculars and combines advanced sensor integration with enhanced operational capability.

Designed for extreme operational and environmental conditions, the M830rc X LRF 1535nm combines several mission-critical capabilities in a rugged, compact form factor. Read more

ZeroTech Optics Introduces the Vengeance 1-6×24 LPVO in Flat Dark Earth

Nashville, TN — ZeroTech Optics is expanding its popular Vengeance riflescope lineup with the release of the new Vengeance 1-6×24 LPVO – RAR Illuminated FDE.

The new Flat Dark Earth configuration gives hunters, recreational shooters, and modern sporting rifle owners another finish option while retaining the dependable performance and practical features that have made the Vengeance 1-6×24 LPVO a favorite among shooters.

Designed for fast target acquisition at close range and confident shot placement at intermediate distances, the Vengeance 1-6×24 LPVO combines a versatile 1-6x magnification range with a second focal plane illuminated RAR reticle. Its segmented illuminated circle and center dot provide an intuitive aiming point for rapid shooting, while integrated MOA holdover references deliver precision when engaging targets at extended distances. Read more

Today’s 100 Days of Silence Giveaway $3,100+ Prize Package

Sioux Falls, South Dakota – Silencer Central invites you to get in on the biggest suppressor giveaway in history, the 100 Days of Silence. Today, July 10, 2026, is Day 85 of the 100 Days of Silence promotion, and one lucky winner will receive over $3,100 in prizes. This giveaway is available just for today, so enter now. The lucky winner could be you.

Today’s prize package includes:

  • CZ P-09 Nocturne SR 9mm
  • BANISH PSTL 45 Ti Suppressor (Formerly known as the BANISH 45)
  • Steiner Optics MPS-C Pistol Sight
  • Winchester Ammunition Supper Suppressed Ammo
  • Shooting Targets USA Target
  • One-year Armorer membership

Today’s huge prize package is part of the 100 Days of Silence promotion; the largest giveaway of firearms and suppressors ever attempted. Each day a new prize package is up for grabs, but there are only 15 more chances to win, so enter now. Keep in mind, you must register for the giveaway every day. Enter and find complete eligibility details and official rules are available at www.PopularSuppressors.com/100-Days-of-Silence/. Read more

XS Sights Introduces R3D 2.0 Sights for PSA’s Dagger Micro Pistol

Fort Worth, Texas – XS® Sights R3D 2.0 night sights are now available for Palmetto State Armory’s Dagger Micro Pistol.

Designed for self-defense, the R3D 2.0 improves target acquisition speed and accuracy in any light, taking the performance of your Dagger Micro to a new level. A traditional, 3-dot notch and post sight, the R3D 2.0 has two rear tritium dots while the front sight features a self-luminous tritium lamp surrounded by XS’s proprietary Glow Dot ring. The Glow Dot is available in green or orange to accommodate personal color preference. The dual illumination causes the front sight to glow brighter than the rear and, combined with the wide rear notch, provides more visible indexing for increased speed, precision, and accuracy.

“The R3D 2.0 is a great upgrade for everyday carry guns,” said Jeff King, Marketing Manager, XS Sights. “They are easy to install, no need for filing and hammering, and the Black Nitride finish provides superior corrosion resistance making this rugged steel sight incredibly durable.”

Retail Price:

R3D 2.0 Green – $128.12

R3D 2.0 Orange – $128.12

XS sights are backed by a Limited Lifetime Warranty. The company also offers a 12-year illumination warranty on all tritium products. For more information, visit www.xssights.com. Read more

XS Sights Introduces Pre-Drilled Fiber Optic Sights for S&W J-, K-, and L-Frame Revolvers

Fort Worth, Texas – XS® Sights is now offering its advanced, pre-drilled fiber optic sights for Smith & Wesson J-, K-, and L- Frame revolvers. The proprietary US-sourced fiber optic technology and angled design of these sights significantly increase light transmission, creating an aiming point with exceptional daylight brightness. Built for rugged use, these steel sights are made in the USA. The standard-size front sight comes with a green fiber optic insert in addition to an interchangeable orange fiber optic insert for color customization based on personal preference.

“We’re excited to offer our first fiber optic sights for revolvers,” said Jeff King, Marketing Manager, XS Sights. “The special design of the XS Fiber Optic Sights makes them more durable than most on the market and increases the brightness of the aiming point making it an awesome upgrade to any competition, plinking, or self-defense revolver.”

XS sights are backed by a Limited Lifetime Warranty. The company also offers a 12-year illumination warranty on all tritium products. For more information, visit www.xssights.com. Read more

New Vantage HD 30 SF Riflescopes From Hawke Optics Bring Clarity, Precision, and Value

Hawke® Optics, a global leader in precision sporting optics, proudly announces the release of the latest series of value-packed riflescopes that will have you hitting bullseyes at any range. The new Vantage HD 30 SF scopes have System H2 optics for clarity and precision with high-end features you’d expect to find on scopes with a much higher price tag.

The Vantage HD 30 SF riflescopes feature easy-to-use side focus adjustment, and the System H2 optics are fully multi-coated with 11 layers to provide you with crystal-clear vision throughout the magnification range. Each scope is built on a one-piece, 30mm chassis for outstanding light transmission. You get a removable throw lever to help with magnification adjustment on the fly. These scopes have Hawke’s Zero-Stop, locking elevation turrets, and exposed, locking windage turrets. These turrets are designed for accuracy, precision, and accessibility so you can make quick adjustments in the field, even with gloves on. They have an easy-to-use side focus and red/green illumination for the reticles with five brightness levels. You also get 3.5 inches of eye relief.

The Hawke Vantage HD 30 SF scopes come in two magnification ranges. The 4-16×50 Vantage HD 30 SF scopes are available with an LR2 Dot, Mil Pro II, .223/.308 Marksman, or Rimfire .22LR reticles. The Vantage HD 30 6-24×50 SF comes with your choice of an LR2 Dot, Mil Pro II, or .223/.308 Marksman reticle. All reticle options are illuminated and very precise.

For a full description of each reticle option, and more information on these outstanding riflescopes, as well as other Hawke Optics products, go to www.hawkeoptics.com. All models carry Hawke Optics’ No-Fault Lifetime warranty. Read more

ATN Launches the Odin 6 MFT: The Best Overall Multi-Purpose Thermal Optic Available Today

One Device. Four Roles. Zero Compromises. ATN’s 6th Generation Multi-Functional Thermal Optic Redefines Versatility in Thermal Imaging.

ATN Corp, a global leader in advanced optics and thermal imaging technology with over 30 years of field-proven innovation, today announced the launch of the ATN Odin 6 MFT (Multi-Functional Thermal) — a professional-grade thermal imaging optic engineered to function as a handheld thermal monocular, helmet-mounted thermal viewer, thermal clip-on optic, and dedicated weapon-mounted thermal sight, all in one compact package. Built on ATN’s all-new 6th Generation thermal engine, the Odin 6 MFT is purpose-built for hunters, ranchers, landowners, law enforcement professionals, and tactical operators who demand maximum versatility without sacrificing performance.

WHAT IS THE BEST MULTI-PURPOSE THERMAL OPTIC?

The ATN Odin 6 MFT is a true multi-functional thermal optic designed to replace multiple single-purpose devices. Available in four configurations — Odin MFT 320, Odin MFT 320 LRF, Odin MFT 640, and Odin MFT 640 LRF — it operates in four distinct modes: handheld thermal monocular, helmet-mounted thermal viewer, thermal clip-on for day optics, and dedicated weapon-mounted thermal sight. Compatible with day optics up to 6× magnification and mountable via Wilcox NVG Shoe or Picatinny (MIL-STD-1913) rail, the Odin 6 MFT transitions seamlessly between missions without the need for additional hardware. Select LRF models include an integrated laser rangefinder accurate to 1,000 yards (±1 m), enabling on-demand range data without external gear. Read more

Hawke Optics New Vantage HD 30 Riflescopes Offer Precision and Value

Hawke® Optics, a global leader in precision sporting optics, proudly announces the release of the latest series of value-packed riflescopes that will have you hammering targets without hammering your wallet. The new Vantage HD 30 scopes feature System H2 optics and a wide range of models to fit every shooting need. The popular and value-packed Vantage HD 30 has been reimagined for 2026. These scopes have better clarity, a new look, and refined features that smash the ceiling of value in optics.

The Vantage HD 30 riflescopes feature System H2 optics that are fully multi-coated with 11 layers to deliver crystal-clear vision across the magnification range. Each scope is built on a one-piece, 30mm chassis for outstanding light transmission. You get a removable throw lever to help with magnification adjustment on the fly. These scopes have Hawke’s Zero-Stop, locking elevation turrets, and exposed, locking windage turrets. These turrets are designed for accuracy, precision, and accessibility, so making quick adjustments in the field, even with gloves on, is easier than ever. They have red/green illuminated reticles with five brightness levels. You also get 3.5 inches of eye relief.

The Vantage HD 30 scopes come in a 1-8×24 model with your choice of a L4A Dot, Circle Dot, or Tactical BDC-5.56 reticle. Both the 2.5-10×50 and 3-12×56 models come with an L4A Dot reticle. All reticles have 5-level red/green illumination. Read more

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