In 2023, Burris Optics broke through the ballistic compensation barrier in hunting riflescopes with the introduction of the technologically advanced yet simple-to-use Veracity PH. Now, for 2025, that innovative performance has taken a massive leap forward and made its way into the company’s tactical line with the all-new XTR PS (Precision Shooter) riflescope.

Developed for competitive and long-range tactical shooters, the new XTR PS combines Burris’ micro-adjustable P?K (Programmable Elevation Knob) technology and an advanced onboard HUD data center with the rugged, one-piece 34mm main tube chassis and precision optics engineering that the XTR series is known for. Powered by the BurrisConnect ballistics app, the XTR PS establishes a new benchmark in performance and accuracy.

The Burris P?K system revolutionizes elevation adjustment with its clickless turret and digital position sensor, delivering ultra-fast and precise performance. Unlike conventional turrets, the P?K achieves an unparalleled 1/30 MIL adjustment accuracy, far surpassing the coarser 1/4 or 1/8 MOA and 1/10 MIL standards of most scopes. This advanced system enables long-range shooters to achieve pinpoint bullet drop compensation, extending accuracy and performance beyond traditional competition and tactical optics. Read more

Viridian Weapon Technologies, a leader in weapon-mounted technology, has partnered with Taurus USA, one of the world’s foremost firearm manufacturers, to introduce the world’s first rechargeable grip laser specifically designed for the iconic Taurus Judge and Taurus Tracker revolvers. This groundbreaking accessory seamlessly integrates cutting-edge laser and battery technology into the Judge’s grip, delivering unmatched accuracy, convenience, and reliability for personal defense and shooting enthusiasts alike. The new rechargeable grip laser represents a fusion of Viridian’s precision engineering and Taurus’ commitment to firearm innovation. Tailored exclusively for the Taurus Judge, this grip laser offers users an intuitive, ergonomic design with ambidextrous activation for optimal handling and performance.

Key features of the rechargeable grip laser include:

1. Rechargeable Battery Technology: A first of its kind, the internal rechargeable battery eliminates the need for disassembling the grip to add disposable batteries, The laser recharges quickly using a magnetic connection. Every Judge Grip Laser also includes Viridian’s SafeCharge power bank for convenient and safe recharges. Read more

The ZEISS Conquest HDX family of binoculars, introduced in early 2024, delivers an exceptional level of professional-grade optical performance at an attractive price. Now introducing two new models – the HDX 15×56 and the HDX LRP 15×56 premium binoculars. The HDX has a retail price of $1,899.99 and is available to purchase now. The HDX LRP version – with MRAD reticle, will be available in mid-February with a retail price of $1,999.99. The MRAD reticle in the HDX LRP model was designed for competitors, allowing them to gain valuable points and maximize their overall scoring potential at each stage of precision rifle shooting competitions.

All ZEISS Conquest HDX binoculars, offered with 32mm, 42mm or 56mm objectives at a choice of 8x or 10x magnification (15x in the 56mm model), provide true 90% light transmission to the eyes and brilliant, sharp HD images. They incorporate some of the most sophisticated optical technology available, such as ZEISS FieldFlattener Technology that ensures high resolution from edge- to-edge. Proprietary ZEISS T* lens coatings guarantee clear, accurate color rendition and contrast, aid in maximum light transmission, and are so advanced that they are actually tailored to each individual lens. Read more

Leupold & Stevens, Inc., provider of the world’s most rugged, lightweight, and clear sport optics, is pleased to announce the launch of its true 1x, muzzleloader-ready Freedom Red Dot Sight (RDS).

An evolution of Leupold’s award-winning Freedom RDS, the Freedom RDS Muzzleloader is purpose-built to outperform in states where muzzleloaders are limited to an optic with a 1x zoom for big game hunts. With 1x magnification, push-button illumination, and a Custom Dial System (CDS)-compatible turret, the Freedom RDS Muzzleloader the ultimate choice for hunters facing optics restrictions on their next western hunt.

“Muzzleloader regulations have changed in several western states over the past few years,” said John Snodgrass, Product Line Manager for Leupold & Stevens, Inc. “Utah banned magnified scopes for muzzleloader hunts. Washington made optics legal on muzzleloaders for the first time–provided they are 1x. The Freedom RDS Muzzleloader is the solution for states with magnification restrictions. It delivers true 1x optical performance, provides a clear and precise aiming point with its dot reticle, and is compatible with our CDS system, which makes it simple to adjust your elevation dial for distance.”

Leupold’s CDS system allows you to easily compensate for bullet drop and make ultra-quick elevation adjustments on the fly. Read more

Wixom, MI — Trijicon is proud to announce the addition of two new models to the Ascent® series of riflescopes: the 1-6×24 and 4-16×50. These new options provide shooters with versatile magnification ranges, ideal for both tactical and competitive applications. Built with the same military-grade ruggedness and premium glass that has earned Trijicon its world-class reputation, the Ascent series is engineered to deliver exceptional performance and precision, no matter the challenge.

The Ascent delivers the same fully multi-coated broadband anti-reflective glass found in the AccuPoint and Tenmile series for excellent light transmission and brilliant edge-to-edge clarity. With a mid-range price point, these models are a lightweight addition to any tactical platform and come with a matte finish and aggressive knurling for responsive adjustments. An easy focus-eyepiece and extra-wide field of view allow for maximum situational awareness and fast scanning, detection, and engagement of targets.

The Ascent features easy-grip, low-capped adjusters that provide crisp and precise windage and elevation adjustments in ¼ MOA clicks. It offers up to 100 MOA of adjustment in the 1-4×24 and 1-6×24 models, and 70 MOA in the 3-12×40 and 4-16×50 models. Capped turrets prevent accidental shift of zero, while the versatile magnification ranges are an excellent choice for high-volume range days or competition. Likewise, all Ascent models come with an intuitive MOA-based BDC Target Holds second focal plane reticle for quick target acquisition and shot placement. Read more

When it comes to performance, size matters. The GPO CENTURI 4-16x44i FFP Super Compact riflescope redefines this with its impressive dimensions. This compact marvel not only offers outstanding magnification but does so in a form factor that will surprise even the most seasoned shooters. At just 9.9 inches long and weighing a mere 20 ounces, this FFP milliradian scope redefines expectations for high-performance compact optics. Whether building a tactical race gun or needing to maintain a small footprint for your pic-rail MSR, this riflescope delivers without adding unnecessary size, weight, or cost. Get ready to elevate your shooting experience with an optic designed for those who refuse to compromise on advanced technical features, quality, or affordability.

Despite its small footprint, the CENTURI 4-16x44i doesn’t skimp on features. The inclusion of DOUBLE HD high-transmission glass guarantees crystal-clear images even in the harshest lighting conditions. While optically brilliant, the hardware features are second to none, built into this high-magnification, super-compact marvel. Key hardware features include: a first-focal plane milliradian reticle illuminated with GPO iControl technology, .1 milliradian turrets that lock, can be reset to zero, and include an innovative “in-cap” zero-stop locking function, multi-rotational engraving with an automated tactile rotation indicator, a third turret for parallax adjustment with a smooth (no-click) illumination rheostat, and a quick-detach magnification throw lever. With its uniquely compact, high-magnification design and advanced features, this is a scope you must see to believe. Read more

Leica Sport Optics is launching a brand-new riflescope series catering specifically to owners of the finest luxury rifles. The Leica Fortis Glossy riflescopes are polished by hand in a special process to receive a unique shine. The surface perfectly matches the glossy bluing of classic firearms. It’s manufactured especially for collectors and enthusiasts who value unique, highest-quality optics. The aesthetics are combined with outstanding image quality, a large field of view, high contrast and exceptional brightness. What’s more, the reliable precision mechanical components guarantee maximum precision even under harsh environmental conditions.

The new riflescope series Leica Fortis Glossy expands the successful Leica Fortis family with three current models: Leica Fortis Glossy 1-6x24i, 1.8-12x42i and 2-12x50i. The Leica Fortis riflescopes combine purist design with superlative optical quality. Hunters will find a suitable model for every type of hunt and every rifle. Designed for ring mounting, they meet functional as well as aesthetic demands. The finish adds a touch of lavish sophistication that enhances any rifle. In total, the scopes are polished for about 1 ½ hours, by craftsmen with over 20 years’ professional experience. Along with the elegant look, the surface treatment provides protection against the elements and ensures durability. Incomparable optical and mechanical performance can be enjoyed for generations to come.

Best optical performance

All Leica Fortis Glossy riflescopes deliver outstanding imaging performance and set a new optical milestone in the 6x zoom class. Unique contrast and exceptional sharpness enable reliable detail recognition – even at dusk. The large exit pupil provides even more comfort for fast target acquisition, while the large field of view supports a safer and more successful hunt. The large eye relief of 9 centimeters offers additional safety.

Rugged and shock-resistant Read more

Wixom, MI — The Trijicon Huron® series of riflescopes has become a favorite among North American deer hunters. Built with military-grade durability and premium glass that have solidified Trijicon’s world-class reputation, the Huron lineup now includes six variable power options, featuring the new 1-6×24 and 4-16×50 models. From the dense North Woods to the senderos of South Texas, and everywhere in between, the Huron series offers the perfect aiming solution for deer hunters.

Trijicon Huron riflescopes deliver the same fully multi-coated broadband anti-reflective glass found in the AccuPoint and Tenmile HX series, and are engineered for extreme durability and proven precision in every season and light condition. Ranging from 15.8 to 24.2 oz. and offering up to 100 MOA of adjustment from either a 30mm or 1-inch main tube, the Huron line gives deer hunters plenty of optical power in a lightweight package.

The Huron line benefits from generous eye relief for comfortable use on any platform, as well as low capped, easy-to-use adjusters with ¼ MOA clicks that are precision engineered to provide consistent tracking and maintain zero. Hunters will appreciate the fast and accurate variable zoom ranges, as well as a crisp second focal plane reticle.

Likewise, Huron riflescopes feature an Easy-Focus Eyepiece and an extra-wide field of view for maximum situational awareness. The premium glass provides outstanding light transmission, true detail, and color with zero distortion, giving hunters the ultimate in edge-to-edge clarity. Each lens also receives an anti-scratch coating that increases resistance to wear in tough conditions. Uncluttered, easy-to-use reticles make for fast and accurate shooting. Read more

HOUSTON, TEXAS — As part of Discovery 2025, Primary Arms Optics unveiled the NEW PLx® HTX-1, the company’s first-ever Made-in-USA optic. This enclosed-emitter reflex sight combines advanced materials, innovative engineering, and modern manufacturing techniques to set a new standard for American pistol optics.

The HTX-1 is part of Primary Arms Optics’ flagship PLx® Tier, known for delivering the highest levels of precision and performance. As Primary Arms’ inaugural domestically produced optic, the HTX-1 represents a significant milestone in the company’s product capabilities, while reinforcing its commitment to quality and reliability.

Unique in its design, the PLx HTX-1 features a patent-pending modular chassis mounting system, which ensures compatibility with nearly all optics-ready handguns. Unlike traditional adapter plates, this integrated system creates a stronger connection and a much lower optic centerline, enabling co-witness with standard-height iron sights. This design minimizes height-over-bore while improving holster compatibility.

Designed for the toughest conditions, the HTX-1 features a 7075 Aluminum housing with reinforced contours and a recessed lens pocket to guard against drops, impacts, and debris. Potted electronics and Grade 12.9 hardware ensure reliable performance under shock, vibration, and heavy recoil. The optic features narrow-band glass doublet lenses treated with wide-band anti-reflective coatings, which provides a clear, undistorted sight picture in any environment. Read more

Contact: pressroom@vortexoptics.com

You can now outfit your GlassPak™ Pro with the GlassPak™ Pro Hand Muff, Holster, Large Zipper Pouch, Small Zipper Pouch, Bear Spray Pouch, Laser Rangefinder Pouch, and Comfort Neck Strap.

BARNEVELD, Wis. – Hunters can now build their ideal glassing kit with the GlassPak™ Pro thanks to seven new GlassPak™ Pro accessories. Featuring the same quick, one-handed operation, and DWR treated exterior as the GlassPak™ Pro, these new accessories put all your must have gear at your fingertips.

Build Your GlassPak™ Pro Kit – Depending on where and how you hunt, the tools you need to carry can be very different. The GlassPak™ Pro Accessories make it simple to carry everything you need, ready and organized in its proper place. Here’s how: Read more