Leupold & Stevens, Inc., provider of the world’s most rugged, lightweight, and clear sport optics, is pleased to announce the launch of its new VX-4HD line of riflescopes.

From tight timber to wide-open country, the VX-4HD, with its true 4:1 zoom, is built to perform. Its Elite Optical System delivers a bright, crisp image when light gets scarce, and the integrated throw lever makes magnification changes fast and easy. Built ultra-rugged to shrug off recoil and extreme weather, the VX-4HD gives you everything you need in one scope—performance, value, and durability that outworks and outperforms everything in its class.

“For more than 70 years hunters have known what a gold ring on a riflescope means: It’s going to perform, without fail,” said Tim Lesser, Vice President of Product Development and Marketing for Leupold & Stevens, Inc. “We are proud to expand our Gold Ring family with the VX-4HD, bringing that performance and promise to even more consumers across the globe.”

The VX-4HD is built around Leupold’s Elite Optical System, which delivers excellent dawn-to-dusk light transmission, glare reduction, and the resolution that diehard hunters and shooters demand. Three configurations (3-12×40, 3-12×50, and 4-16×50) and four reticle options (Duplex, Hunt-Plex, Wind-Plex, and Illuminated FireDot Twilight Hunter) are available, providing maximum versatility. Illuminated models extend battery life with Leupold’s Motion Sensor Technology (MST), which automatically deactivates the reticle after five minutes of inactivity.

The CDS-ZL2 dial included on most VX-4HD’s features Leupold’s push-button ZeroLock system, preventing accidental dial movement. Utilizing Leupold’s Custom Dial System (CDS), the CDS-ZL2 dial compensates for bullet drop and helps hunters make ultra-quick elevation adjustments on the fly. One free dial is available with the purchase of a CDS-compatible VX-4HD. Additional dials are available for purchase. Read more

Nashville, TN — ZeroTech continues to push the boundaries of low-power variable optics with the launch of the Thrive HD 1-8×24 LPVO RAR Illuminated, engineered for shooters who demand lightning-fast engagement at 1x and confident precision at extended distances.

Designed around versatility and speed, the optic delivers a true 1x experience with a generous 124.8 ft field of view at 100 yards, allowing for rapid target acquisition and fluid transitions in dynamic environments. At 8x, the HD optical system and fully multi-coated glass provide crisp resolution and reliable target identification when precision matters.

Built for Modern Rifles and Real-World Use

The Thrive HD 1-8×24 LPVO features a robust 30mm maintube and is machined from 7075-T6 aircraft-grade aluminum, offering excellent strength without unnecessary bulk. Its streamlined form factor and low-profile turrets make it a natural fit for AR and MSR platforms, whether for duty, competition, or field use. Read more

Streamlight^®, Inc., a leading provider of high-performance lighting and weapon light/laser sighting devices, introduced the ProTac^® Rail Mount VIR PRO, a gun-mounted tactical light featuring up to 1,100 lumens of visible white light and an infrared (IR) LED. The new light is designed to securely fit all long guns with MIL-STD-1913 or M-LOK^® and M-LOK compatible rails.

The ProTac Rail Mount VIR PRO enables users to easily toggle between bright white and IR light via the head-mounted switch, allowing first responders to illuminate a target for identification while remaining undetected. A built-in cutoff prevents accidental visible light activation while in IR mode, guaranteeing stealth and control.

The light’s Jack-Cap^® tail cap switch provides switch redundancy, offering a choice between push-button or remote pressure switch operation. A TEN-TAP^® programmable switch allows users to select one of three different programs: white light high only/IR high only (default); white light medium only/IR high-low; or white light low-high/IR low-high. Read more

LAS VEGAS, Nevada – Ideal LivingTactacam, the makers of the no. 1 cellular trail camera, today announced its upcoming appearance at SHOT Show 2026. During the annual conference on Jan. 20-23, 2026, Tactacam will exhibit the DEFEND brand, including the new DEFEND 360, demonstrating the power of wireless cellular security cameras.

Cellular-enabled security solutions have increasingly gained favor with consumers, especially in areas that Wi-Fi can’t reach, such as off-grid and remote locations. Tactacam research shows that cellular connectivity satisfaction runs deep: 33% of consumers say cellular provides better remote access than Wi-Fi, and 84% rate its performance as “excellent” or “good.”

Read more

Viridian Weapon Technologies has expanded its Modern Dot Sight family with two optics engineered to accelerate response and sharpen decision-making. The MDS25 and MDS35 were built from the ground up to eliminate tunnel vision, reduce visual clutter, and give shooters a cleaner, faster path from sight picture to shot.

In a market long reliant on outdated, round-bodied red dots, Viridian’s Modern Dot Sights move the category forward. Both models feature expansive square lenses, top-mounted internals, and refined visual geometry designed for fast acquisition and total field awareness—delivering more information in every moment a shooter spends behind the gun.

Built Around the Shooter’s Line of Sight

Rather than adapting legacy tube designs, MDS optics are engineered from the shooter’s visual perspective. Thin-walled housings and large, clear lenses dramatically increase field of view while relocating critical components to the top of the optic for an uncluttered sight picture and maximized situational awareness.

Viridian’s green-dot technology and fully multi-coated glass deliver a precise, high-contrast aiming point while maintaining more natural color transmission through the lens, helping shooters stay locked on target in any lighting condition.

All MDS optics feature: Read more

Hawke® Optics, a global leader in precision sporting optics, introduces the Vantage IR 1–4×20 Turkey Dot Scope in Mossy Oak® Bottomland, purpose-built to give turkey hunters fast target acquisition, precise shot placement, and a camo pattern that blends seamlessly into spring woods. Combining Hawke’s proven optical performance with an illuminated turkey-specific reticle and iconic Mossy Oak® Bottomland finish, this optic is designed to deliver when the moment of truth arrives.

The Vantage IR 1–4×20 offers the versatility turkey hunters demand. On 1x, it provides rapid, reflex-style shooting when birds move in close. When distance increases, the scope zooms smoothly to 4x for confident shot placement at the edge of effective range. A generous four inches of eye relief and adaptable mounting options make it compatible with a wide variety of turkey shotguns and shooting styles. Capped, low-profile ½ MOA turrets and a precision glass-etched reticle with multi-stage red and green illumination provide dependable control in the field.

At the heart of the scope is Hawke’s Turkey Dot IR reticle, designed specifically for fast, intuitive targeting on moving birds. Read more

Weaver, the trusted name in rings, mounts, and bases, is proud to announce the launch of its new Precision and Precision Tactical Rings, two modern series of rings engineered to deliver a rock-solid optic mount for every shooting environment.

Proudly Made in the USA and crafted from lightweight yet ultra-durable 7075-T6 aluminum, the new rings are purpose-built for long-lasting performance and offer a sleek, low-profile footprint.

Weaver Precision Rings feature a recoil lug for secure engagement and zero shift, making them ideal for hunting and general use shooting applications. Available in 1-inch and 30mm diameters with all common height options, they ensure compatibility with both Weaver or Picatinny-style rails and bases.

Weaver Precision Tactical Rings are a stepped-up design based on the Precision rings for shooters demanding the ultimate in durability and accuracy. With a heavy-duty integral cross bolt providing true mechanical lock up, they provide uncompromising strength under the toughest conditions. Precision Tactical models are available in 30mm and 34mm diameters, multiple heights, and are fully compatible with Picatinny rails and bases. Read more