Category: Optics

Hook & Barrel Magazine Teams Up With SIG SAUER To Give Away P365-FUSE + Romeo-x Sight

Hook & Barrel Magazine®, The Lifestyle Magazine for Modern Outdoorsmen, is excited to announce an exclusive H&B INSIDER giveaway sweepstakes affording readers the chance to win SIG SAUER’s new P365-FUSE topped with the all-new ROMEO-X Enclosed Compact Reflex sight. The ever-growing SIG SAUER P365 family of compact striker-fired pistols has proven to be SIG’s best-selling handgun line for the past few years. The latest P365-FUSE variant is a perfect blend of full-size capability and everyday concealment, and with the compact ROMEO-X sight, this Hook & Barrel INSIDER giveaway is one that readers won’t want to miss.

“After the Arizona dust settled during the P365-FUSE testing for our September/October 2024 ‘On The Cover’ spotlight, our fuses were completely lit!” said Nino Bosaz, Hook & Barrel’s Editorial Director. “The Bottom Line score of 32 out of 35 was highlighted by the FUSE’s overall versatility factor. SIG SAUER has accomplished the goal of creating a pistol with the functionality and shootability of a full-size, while retaining features that make it a steadfast concealed carry companion.”

Entering the sweepstakes is simple: Readers and viewers can visit the Hook & Barrel website and follow the instructions on the giveaway page, where they can also view the full terms and conditions. The sweepstakes is running currently and will close on October 7, 2024; the winner will be announced shortly thereafter. Read more

Firearms, Optics

Bass Pro Shops Announces Plans for New Outdoor World serving Lansing, Michigan

The Great American Outdoor Store’s newest Michigan location in Lansing will showcase vast assortment of quality gear at low prices

Bass Pro Shops announced plans for a new Outdoor World retail location in Lansing, Michigan.

Bass Pro Shops’ newest store will be the company’s sixth in the great state of Michigan. The 85,000 square-foot Outdoor World retail destination will be in the Delta Crossing development and is expected to open in early 2026.

“It’s an honor to have the opportunity to serve the sportsmen and women in the Lansing area. We are excited to provide a broad selection of high-quality products at remarkable low CLUB prices and to support customers with genuine friendly, expert service,” said legendary angler, noted conservationist and Bass Pro Shops founder Johnny Morris.

Since its founding in 1972, Bass Pro Shops has blazed a new trail in the retail experience for outdoor enthusiasts. As millions of families know, a trip to a Bass Pro Shops is more than a retail experience; it’s an adventure, a mini-vacation, a celebration of nature and an educational and enriching outing for the entire family.

People leave a Bass Pro Shops store with more than a bag of outdoor gear. They leave with a smile, a greater appreciation for nature and a dream of spending more time fishing, hunting, camping and hiking. Read more

Ammunition, Archery, Cutlery, Firearms, Fishing, Optics

X-Vision Optics Introduces New Thermal Laser Rangefinder

Red Wing, MN – X-Vision Optics, a leading name in optics technology, is proud to announce the launch of the all-new Impact 100 Thermal Laser Rangefinder. This innovative device is designed to meet the needs of outdoor enthusiasts, hunters, and professionals, providing exceptional precision and reliability. X-Vision Optics understands that knowing the distance in darkness is just as important as knowing it during daylight.

Its ergonomic design ensures easy handling and quick deployment, making it an essential tool for any serious hunter. The rangefinder’s crisp, high-contrast display provides clear visuals in all conditions, enhancing your ability to track and identify game in dense foliage or low-light settings. With rugged construction and superior optics, the Impact 100 is designed to withstand the elements, delivering exceptional performance and reliability every time you step into the field.

Impact 100 Thermal Laser Rangefinder

The Impact 100 enhances outdoor experiences with its advanced technology and user-focused design. Key features include: Read more

Optics

ZEISS Introduces New V8 NA Riflescopes

White Plains, NY –

ZEISS, a premium optics manufacturer for over 175 years, is pleased to announce the new V8 NA riflescopes. They are designed and configured for the North American hunter. As welcome additions to the V8 family, the V8 NA 2.8-20×56 and 4.8-35×60 feature a 30/34mm main tube, MOA settings, and a multi-turn, external elevation turret with Ballistic Stop™. The riflescopes provide exceptional optical performance, an extra-large eye box, and two reticle options that offer an ultra-fine center dot with daylight visible illumination.

The V8 NA riflescopes provide superior optical quality for detailed and precise images with 92% light transmission to the eye. The riflescopes have SCHOTT and FL high-transmission lenses for absolute natural color reproduction and brilliant details. The ZEISS T* premium light transmission coatings guarantee brilliant images and enables you to see finer and cleaner details even under challenging lighting conditions. The LotuTec coating ensures a clear view in all weather.

Designed and manufactured in Germany, each configuration comes in two reticle options, the Plex-Style illuminated dot reticle (#60) and the all-new Advanced Hunting Reticle (AHR) (#90). Read more

Optics

Primary Arms Optics Releases New SLx 1-10×28 SFP Riflescope

Primary Arms Optics is proud to announce the release of the highly anticipated SLx 1-10x28mm Second Focal Plane (SFP) Rifle Scope with ACSS NOVA reticle. Accompanying the release is a new series of SLx mounts, engineered to deliver superior rigidity and performance at a price accessible to all shooters.

The SLx 1-10x28mm SFP rifle scope has been a popular option for those seeking a versatile LPVO with good materials and features without breaking the budget. With its wide magnification range, this scope is well-suited for a wide range of rifles and scenarios—from close-quarters to long range.

The introduction of their popular ACSS NOVA fiber optic reticle gives even greater flexibility to the platform, as its ultra-bright center dot illumination gives even faster acquisition speeds at short distances, while the full MIL crosshairs make it easy to use ballistic holds at a distance. Like other iterations of the NOVA, this reticle integrates width-based ranging stadia, enabling faster estimates on target distance. Read more

Optics

WATCHTOWER Firearms Launches ‘Great American Savings’ Rebate Program

WATCHTOWER Firearms, a leading manufacturer of high-quality firearms, is excited to announce the launch of its 2024 Great American Consumer Rebate program. This exclusive rebate program, running from September 1, 2024, through December 31, 2024, presents firearm enthusiasts with an extraordinary chance to elevate their shooting experience by acquiring premium Leupold optics at no additional cost.

Starting September 1, 2024, through December 31, 2024, purchasers of any new WATCHTOWER Type 15, Type 15M, Type 10, or Type 5M rifle or pistol will be eligible to receive a free Leupold™ Freedom Red Dot Sight (RDS). This limited-time offer allows customers to use cutting-edge optics technology and enhance their accuracy and overall shooting performance.

To participate in the Great American Consumer Rebate program, eligible customers must purchase a qualifying firearm between September 1, 2024, and December 31, 2024. Once the purchase is made, customers can claim their free Leupold Freedom RDS by visiting the dedicated redemption website at https://form.jotform.com/241864036579163 and following the simple online redemption process. Redemption submissions will be accepted anytime during the program period, ensuring all eligible customers have ample opportunity to claim their free optic. Read more

Firearms, Optics, Promotions

ZEISS Conquest HDX – A New Family of Binoculars

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White Plains, NY

ZEISS is excited to announce the new Conquest HDX family of binoculars. They are available with three objective lens diameters (32 mm, 42 mm, and 56 mm), each with 8x and 10x magnification. The 56 mm model is also available with 15x magnification “The Conquest HDX combines premium optical performance, durability, and ergonomics and is a must-have for every hunt and is ideal for those long days in the field,” says Tammo Lueken, Head of Category Management for Hunting at ZEISS.

Thanks to the high-definition (HD) concept and up to 10 lenses, the Conquest HDX delivers great optical quality and 90% light transmission resulting in vibrantly sharp images, even in low light conditions. ZEISS FieldFlattener Technology ensures high resolution over the entire field of view. The T* lens coating guarantees brilliant, high contrast images even in adverse light conditions and the multi-layer coating and phase-corrected roof prism ensure clear and true-to-life images. “The new Conquest HDX consistently provides a clear and crisp image from edge to edge, providing reliable observation and game identification,” says Lueken.

With the robust mechanical construction and durable, lightweight magnesium housing, the Conquest HDX are designed to deliver confidence in the toughest conditions and are dependable in any situation. The full rubber armoring of the binocular housing ensures protection and provides a secure grip, even in humid and rainy conditions. Thanks to the hydrophobic ZEISS LotuTec® lens coating, water rolls off effortlessly and dirt and fingerprints are repelled. In addition, the nitrogen filling prevents moisture inside the lenses, so that the Conquest HDX can also be used safely in humid environments. Whether in extreme temperatures, in wet conditions or in direct sunlight – the Conquest HDX is durable, waterproof, fog proof, and shockproof and is reliably rugged in the field. Read more

Optics

Leica announces fall promotion on premium optics

Leading German optics brand Leica is excited to unveil its fall promotion, featuring significant savings on a selection of high-performance optics. Running from August 24 through to October 31, 2024 this limited-time offer highlights three exceptional products: the Leica Rangemaster CRF 2400-R, Leica Geovid Pro 10×42, and Leica Geovid Pro 10×32.

The Leica Rangemaster CRF 2400-R is an ideal entry-level laser rangefinder, offering precision distance measuring up to 2,400 yards in an extremely compact design. With seven-times magnification and a 24mm objective lens, it provides excellent readability and automatic brightness control.

For those seeking advanced rangefinding binoculars, the Leica Geovid Pro series offers unparalleled performance. The Geovid Pro 10×42 combines exceptional optics with an impressive measurement range of up to 3,200 yards. It features integrated Applied Ballistics® software, built-in environmental sensors, and advanced connectivity options.

The Geovid Pro 10×32 provides similar cutting-edge features in a more compact package, making it perfect for active hunters. With a measurement range of up to 2,500 yards and the same advanced ballistic capabilities as its larger counterpart, it’s an ideal choice for those prioritizing portability, especially when mountain hunting.

This fall promotion also includes special offers on the Leica Trinovid 10×42 HD, Leica Geovid R 10×42, and Leica Amplus 6 3-18x44i L-Ballistic BDC MOA riflescope.

All six products showcase Leica’s commitment to optical excellence, featuring high-class optics, superior mechanics, and rugged construction designed to withstand the elements.

To take advantage of these exceptional offers, customers must visit a participating Leica dealer. Find your nearest authorized Leica dealer at: www.leicacamerausa.com/pages/find-a-leica-store Read more

Optics, Promotions

Primary Arms Optics Releases 2nd Generation of Classic Series MRS Reflex Sight

HOUSTON, TEXAS — Primary Arms Optics has released a second generation of their popular Classic Series 24mm Mini Reflex Sight (MRS).

This new optic continues the brand’s tradition of combining affordability with reliable performance, making carry-ready reflex sights accessible to all shooters. The MRS features a large 24x17mm lens, optimized for full-size carry pistols and competition firearms. It fits the popular HS407C/507C/RMR footprint, making it compatible with a wide range of slides and mounting platforms.

The 2nd Generation optic now features AutoLive® technology. AutoLive uses an advanced motion sensor to turn off the illumination when not in-use, conserving battery life while sitting motionless for an extended time—while still ensuring the sight returns to full brightness when you need it.

Stephen Morgan, Director of Product Marketing at Primary Arms Optics, commented on the new release: “The second generation of our Classic Series MRS reflex sight represents a significant upgrade. With the introduction of AutoLive, users will experience a new level of convenience and reliability that ensures their optic is always ready for action.”

Available now for just $149.99, the Classic Series MRS reflex sight provides an unbeatable value for both new and experienced shooters. Backed by Primary Arms’ lifetime warranty, the MRS is built to meet the rigorous demands of pistol optics. Read more

Optics

ZEISS Announces Conquest V4 Fall Promotion

White Plains, NY –

Save big on Conquest V4 riflescopes! From Aug. 15 – Sept. 30, ZEISS will be offering a promotion through participating ZEISS authorized retailers. The promotion features $150 off instant savings on our best-selling line of riflescopes, the Conquest V4.

ZEISS offers 23 unique models within the Conquest V4 riflescope portfolio. There are five configurations available – all with 30mm main tubes: 3-12×44, 3-12×56, 4-16×44, 4-16×50, and 6-24×50. The 4x zoom range provides hunters and shooters with excellent versatility. The Conquest V4 line features LotuTec® coating that enables a clear view in any weather and T* coating guarantees bright, high-contrast images in adverse light conditions and in twilight. The riflescopes deliver 90% light transmission, offers a large amount of elevation adjustment and windage travel, .25 MOA click values, and are shock test to handle up to 1,500 g-force. The V4 family also has select models that include the ZEISS External Locking Windage Turret, as well as illumination and Ballistic Stop. Read more

Optics, Promotions
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