CLAYTON, MO — Winchester Ammunition announces its new Magnum Pheasant™ shotshell for upland hunting with blended #5 and #6 shot, purposefully designed to deliver versatile performance in the field.

Available in 12-, 20-, and 28-gauge, Magnum Pheasant™ is ideal for any upland situation whether that is an explosive flush at close range or fast flying birds at longer distances. The blended payload of #5 and #6 shot improves pattern and shot string density while delivering optimal energy transfer at close or longer ranges.

Key Features of Magnum Pheasant™:

• • Available in 12-, 20-, and 28-gauge
  • Premium, batch-blended lead shot – Clean, precision sized shot for consistent performance every time
  • High brass magnum – High velocity, hard hitting blended payload with #5 and #6 lead shot
  • Loaded with best-in-class primers and powder
  • Made exclusively in the U.S.A.

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Federal Ammunition today announced it has executed an agreement that allows the United States Army to utilize its patented Peak Alloy ammunition case technology for use in multiple cartridges and weapon systems. The new agreement specifies conditions necessary prior to granting Government Purpose Rights, such as the delivery of 40 million cases featuring technology.

Peak Alloy was first introduced in the commercial market in 2025 with the all new 7mm Backcountry. It is a high-strength, proprietary steel alloy casing that enables significantly higher chamber pressure — in excess of 80,000 PSI — than traditional brass for higher velocities in smaller, lighter, shorter-barreled rifles typically configured for suppressors. This case technology is also being evaluated by multiple allied European countries.

The agreement with the U.S. Army is inclusive of multiple chamberings including 50-cal and below. Read more

Nosler^® is pleased to announce the expansion of its Whitetail Country^™ ammunition line with two new 30 caliber offerings:

• 30-06 Springfield 180gr Solid Base^®
• 300 Winchester Magnum 180gr Solid Base^®

Specifically designed for deer hunters, Whitetail Country^™ is engineered to deliver premium terminal performance and reliability, all at a price point accessible to every deer hunter. The Whitetail Country^™ line features two purpose-built designs: The Solid Base^® and the Straight-Wall^™.

With the latest expansion, Whitetail Country^™ ammunition is now offered in:

• • 6.5 Creedmoor 140gr SB
  • 243 Win 100gr SB
  • 270 Win 130gr SB
  • 7mm-08 Rem 140gr SB
  • 308 Win 150gr SB
  • 308 Win 165gr SB
  • 30-06 Sprg 150gr SB • 45-70 Govt 300gr SW
  • 30-06 Sprg 165gr SB
  • 30-06 Sprg 180gr SB NEW!
  • 30-30 Win 150gr SB
  • 300 Win Mag 180gr SB NEW!
  • 350 Legend 180gr SW
  • 400 Legend 215gr SW
  • 45-70 Govt 300gr SW

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CLAYTON, MO — Winchester Ammunition launches AutoBuck™, an all-new buckshot shotshell engineered specifically for semi-automatic shotguns.

Available in 12 gauge, AutoBuck™ is an all-purpose buckshot load designed to reliably function in semi-automatic shotguns, as well as pump action, break action, and others. With a #1 buckshot payload suitable for hunting, defense, and target shooting, AutoBuck™ is the dependable buckshot load for nearly all situations.

Key features of AutoBuck™—

• • #1 buckshot – Provides excellent penetration, stopping power, and pellet count
  • High pellet count – Packed with 12, #1 Buck pellets
  • Ultra reliable – Optimized payload and velocities help ensure reliable functioning, even in semi-automatic shotguns

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Federal Ammunition is currently shipping the new Personal Defense Punch, 9mm Luger, 115-grain load. It features a high-quality brass case with a primer seal and balanced performance across different platforms and through the most common barriers. The new lighter load rounds out Punch’s popular product line.

Personal Defense Punch

Punch draws from Federal’s decades of experience designing the world’s finest defensive handgun loads. This new Punch 115-grain Jacketed Hollow Point load is the result of many customer requests, specifically from those who like to train with 115-grain options, such as Federal Champion Training or Federal American Eagle Full Metal Jacketed (FMJ) 115-grain loads.

The bullets for each Punch offering are carefully selected and engineered to optimize the caliber’s terminal performance for the most common situations. Its quality brass and sealed primer deliver reliable feeding and ignition.

Part No. / Description / MSRP
PD9P2 / 9mm Luger, 115-grain, Punch JHP, 1,180 fps / $24.99 Read more

Federal Ammunition expands its all-new All-American shotshell product line. These competition-level trap and skeet loads feature a customized Podium wad that extracts peak performance from utilizing Federal’s straight-wall hull, reliable primers, high-antimony lead shot, and select propellant. Two new-for-2026, 20-gauge loads are now shipping to dealers nationwide.

All-American

“All-American features a one-piece Podium wad and high-antimony lead shot that balances hardness and density,” said Federal’s Shotshell Product Manager, Sam Oftedahl. “The loads are constructed with a straight-wall hull, an inserted plastic base wad, and a striated tube for optimum performance. Shooters who prefer to shoot 20-gauge are sure to love the high-performance of these quality loads.”

All-American offers a much better option than standard target loads for competitors in trap and skeet. They feature high-quality components in an ultra-reliable two-piece straight wall hull design. All-American is offered in the most popular payloads and velocities for modern trap and skeet competitions and is packaged in 25-count boxes.

Part No. / Description / MSRP

FAA20 7.5 / All American, 20 Gauge, 7.5 Shot, 2-3/4 in, 7/8 oz, 1200 fps / $15.99

FAA20 8 / All American, 20 Gauge, 8 Shot, 2-3/4 in, 7/8 oz, 1200 fps / $15.99

Federal Ammunition products are available at dealers nationwide and online. For more information on all Federal products and to sign up for notifications about new product availability, rebate promotions, and other brand news via email, visit www.federalpremium.com.

Berger, manufacturer of the highest quality bullets and ammunition for competitive long-range shooters and sportsman, is pleased to announce their addition of the new 300 PRC 217 Grain Elite Hunter ammunition to their popular long-range Elite Hunter product line.

The new 300 PRC ammunition, loaded with the 30 Caliber 217 Grain Elite Hunter, delivers exceptional energy and terminal performance for successful harvests. Featuring Berger’s hybrid ogive design, the Elite Hunter optimizes efficiency, reduces wind drift, and enhances long range consistency. Its ultrahigh ballistic coefficient (BC = 0.695) and increased sectional density provide outstanding downrange accuracy and impact performance. Read more

Ozark, MO — Fiocchi Ammunition proudly announces the launch of its all-new Predator & Pest™ shotshell line, purpose-built for sub-gauge hunters who demand serious performance. Designed specifically for .410 bore, 28 gauge, and 20 gauge, this innovative lineup delivers the much needed solution for raccoons, opossums, skunks, nutria, ditch tigers, and the ever-resourceful landfill rats.

At the heart of Predator & Pest™ is Fiocchi’s proprietary Duplex Density Matrix™, blending two unlikely partners: osmium, the densest naturally occurring metal known to man, and saltpeter, sourced from The Great Salt Lake, Utah. This historic compound dates back to the 1800s, when farmers relied on salt-based loads for rat and rodent control in the barnyards, minimizing collateral damage.

“With tungsten prices climbing faster than a raccoon up a corn crib, we challenged ourselves to think differently,” said Fiocchi product manager Ben T. Franklin. “The result is a payload that’s high on terminal performance, while modernizing a time-tested formula at a very affordable price point.”

The osmium component delivers unmatched density and downrange energy, while the saltpeter serves a dual purpose: a buffering agent to the osmium pellets, and a short-range peppering projectile. Together, the combination has earned a nickname among field testers – the Salt and Pepper Strafer.

Adding a little fire (quite literally) to the equation is Fiocchi’s PhosTrace™ Illumination Technology. This phosphorus-infused element ignites briefly upon discharge, allowing shooters to visually track the shot string in low-light conditions. Whether viewed with the naked eye or through thermal and infrared optics, the pattern streaks toward the target like a cruise missile on a mission.

“Predator & Pest provides instant shooter feedback,” said Franklin. “You’re not guessing where your pattern went… you’re watching it happen in real time.” Read more

Federal Ammunition is now shipping its new Federal Subsonic target soft-point and hollow-point loads, designed to deliver effective performance and extreme accuracy at velocities that produce whisper-quiet shooting through suppressors.

Federal Subsonic

“For shooters who want noise reduction that’s real, not just relative, there’s finally a solution,” said Josh Vickers, Federal’s Centerfire Ammunition Product Manager. “Our team selected some of Federal’s most trusted and reliable target bullet designs and loaded them to muzzle velocities of 1,000 feet-per-second. At just below the speed of sound, this eliminates the harsh supersonic crack of standard-velocity ammunition that suppressors can’t silence without sacrificing the precision or performance shooters need. Our 45-70 Government, 308 Win., and 30-30 Win. and options are now shipping and are shooting great.”

Part No. / Description / MSRP Read more