Federal Ammunition has launched its summertime Protect & Save rebate, allowing consumers to save on select Federal Premium® Personal Defense handgun ammunition through August 31, 2026. Qualifying handgun products include HST, Hydra-Shok, Hydra-Shok Deep, Practice & Defend HST, HST Micro, and Hydra-Shok Low Recoil.

To take advantage of the rebate, customers must purchase at least two boxes of qualifying Federal Premium Personal Defense handgun ammunition between July 1 and August 31, 2026. Eligible purchases qualify for a rebate of 20 percent of the purchase price, excluding taxes, fees, shipping, and handling charges. The maximum rebate is $200 per person or household. Rebate submissions must be received by September 30, 2026.

Hydra-Shok has been trusted for self-defense since 1989. Hydra-Shok Deep builds on that time-tested platform with design improvements to meet modern performance measurements. The bullet features a more robust center post and a core design that penetrates to optimal depths through the barriers most commonly encountered in self-defense situations.

HST is the duty load of choice for law enforcement officers throughout the world. Its specially designed hollow point won’t plug while passing through a variety of barriers, and the bullet jacket and core hold together to provide nearly 100 percent weight retention through even the toughest materials.

For complete details on rebates, visit: https://www.federalpremium.com/this-is-federal/rebates-and-promotions.html. Read more

Kent Cartridge introduces Southern Reserve™ Dove, a purpose built load designed for fast shooting and uncompromising performance on dove fields.

Built with high brass heads and Kent’s proprietary Diamond Shot, Southern Reserve™ Dove is designed for hunters who demand consistency when the action is fast. Diamond Shot is graded beyond standard lead shot and polished through a proprietary process to create highly uniform pellets that deliver exceptional pattern consistency. Combined with balanced payloads and tuned velocities, Southern Reserve™ Dove produces dense, even patterns, strong ignition, and dependable cycling shot after shot. Whether birds are crossing hard, dropping into the field, or streaking overhead, it provides the repeatable performance dove hunters can trust.

Balanced payloads and tuned velocities deliver dense, uniform patterns that stay effective on fast, high flying birds. This is controlled, repeatable performance that holds together when birds cut angles and opportunities come and go in seconds.

Southern Reserve™ Dove stands apart as a true top shelf load. It is built for shooters who expect consistency, demand performance, and know the difference when it shows up on target.

Available loads include:
12ga 2 3/4″ 1 1/8 oz 7.5 shot at 1350 fps
20ga 2 3/4″ 1 oz 7.5 shot at 1255 fps
28ga 2 3/4″ 3/4 oz 7.5 shot at 1300 fps
410 bore 3″ 2/3 oz 7.5 shot at 1150 fps Read more

Safari Club International (SCI) and the Sportsmen’s Alliance Foundation filed a motion to intervene in support of the New Jersey Fish and Game Council’s well-reasoned denial of a petition seeking to ban use of traditional lead ammunition for hunting in the Garden State.

Petitioners Center for a Humane Economy and Animal Wellness Action—founded by former Humane Society CEO Wayne Pacelle—called for a broad ban on use of traditional ammunition for hunting. Petitioners alleged that traditional ammunition threatens wildlife, public health, and the environment. However, the New Jersey Fish and Game Council rejected the petition, finding that it lacked sufficient scientific support and failed to justify the proposed regulatory changes.

SCI’s motion to intervene explains that the petitioners did not present credible scientific evidence demonstrating population-level harm to wildlife or documented impacts to habitat or human health resulting from the use of traditional ammunition. Read more

The collectible 250th Anniversary Commemorative Ammunition Series from Winchester is now available at retailers nationwide. Winchester is offering this unique series as a celebration of America being a symbol of freedom, hope, and indomitable spirit for 250 years.

Each unique package pays tribute to the United States and tells the story of how Winchester is woven into the fabric of American heritage. With only 15,000 units available, this limited-edition series will be sought after by patriots and Winchester collectors across the nation.

USA 250th Anniversary Commemorative Ammunition Series themes:

• • Pioneering America – 30-30 Win 170GR Power-Point®
  • American Hunter – 270 Win 150 GR Power-Point®
  • Defending Freedom – 45 Auto 230GR FMJ
  • Committed to Conservation – XPERT® Waterfowl 12 GA 3″, 1550 FPS, 1-1/8 OZ#2
  • Building Traditions – AA® 12 GA 2-3/4″, 1145 FPS 1-1/8 OZ #8

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Remington is proud to introduce a rimfire product engineered specifically for 6-shooter enthusiasts who love the classics. Designed to function smoothly, reliably, and quietly in old-style, classic revolvers. Performance Wheelgun 22 has been shipping to dealers nationwide since earlier this year.

Learn more at: Performance Wheelgun 22 LR.

Engineered for low-noise output and dependable cycling, Performance Wheelgun 22 features a 39-grain truncated cone bullet, and its low velocity of 770 feet per second delivers minimal recoil and noise. These features make it perfect for training new shooters or just plinking and having fun.

“Wheelgun shooters know that 22 revolvers are all about reliability and control,” says Dan Compton, Remington’s Rimfire Product Director. “Performance Wheelgun 22 is unmatched when it comes to plinking steel at high noon or testing your draw speed and first shot at the line. No matter what your endeavor, make sure you have got Performance Wheelgun 22 LR ammo in your wheelgun and your bandolier,” Compton said. Read more

Liberty Ammunition has launched Liberty SPIKE 2.0. This revolutionary design features a patented projectile and currently available in .380 and 9mm. Both calibers will be loaded in a brass case.

Gary Ramey – CEO of Liberty Ammunition added “We created SPIKE 2.0 to accommodate the .380 pistols with unsupported chambers. That design struggles with the advanced technology of a 2-piece case. The SPIKE 2.0 is tuned for those firearms and has unbelievable performance. See the chart below for energy transfer comparisons. We hit 43% harder than Sig Elite and 37% harder than Hornady Critical Defense. Penetration is unbelievable as well; we’ll blow through 12 layers of denim and achieve 13″ of penetration. Unheard of performance for a .380.”

The product is now available at top USA Distributors. Read more

CLAYTON, MO — Winchester Ammunition announces its new Magnum Pheasant™ shotshell for upland hunting with blended #5 and #6 shot, purposefully designed to deliver versatile performance in the field.

Available in 12-, 20-, and 28-gauge, Magnum Pheasant™ is ideal for any upland situation whether that is an explosive flush at close range or fast flying birds at longer distances. The blended payload of #5 and #6 shot improves pattern and shot string density while delivering optimal energy transfer at close or longer ranges.

Key Features of Magnum Pheasant™:

• • Available in 12-, 20-, and 28-gauge
  • Premium, batch-blended lead shot – Clean, precision sized shot for consistent performance every time
  • High brass magnum – High velocity, hard hitting blended payload with #5 and #6 lead shot
  • Loaded with best-in-class primers and powder
  • Made exclusively in the U.S.A.

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Federal Ammunition today announced it has executed an agreement that allows the United States Army to utilize its patented Peak Alloy ammunition case technology for use in multiple cartridges and weapon systems. The new agreement specifies conditions necessary prior to granting Government Purpose Rights, such as the delivery of 40 million cases featuring technology.

Peak Alloy was first introduced in the commercial market in 2025 with the all new 7mm Backcountry. It is a high-strength, proprietary steel alloy casing that enables significantly higher chamber pressure — in excess of 80,000 PSI — than traditional brass for higher velocities in smaller, lighter, shorter-barreled rifles typically configured for suppressors. This case technology is also being evaluated by multiple allied European countries.

The agreement with the U.S. Army is inclusive of multiple chamberings including 50-cal and below. Read more

Nosler^® is pleased to announce the expansion of its Whitetail Country^™ ammunition line with two new 30 caliber offerings:

• 30-06 Springfield 180gr Solid Base^®
• 300 Winchester Magnum 180gr Solid Base^®

Specifically designed for deer hunters, Whitetail Country^™ is engineered to deliver premium terminal performance and reliability, all at a price point accessible to every deer hunter. The Whitetail Country^™ line features two purpose-built designs: The Solid Base^® and the Straight-Wall^™.

With the latest expansion, Whitetail Country^™ ammunition is now offered in:

• • 6.5 Creedmoor 140gr SB
  • 243 Win 100gr SB
  • 270 Win 130gr SB
  • 7mm-08 Rem 140gr SB
  • 308 Win 150gr SB
  • 308 Win 165gr SB
  • 30-06 Sprg 150gr SB • 45-70 Govt 300gr SW
  • 30-06 Sprg 165gr SB
  • 30-06 Sprg 180gr SB NEW!
  • 30-30 Win 150gr SB
  • 300 Win Mag 180gr SB NEW!
  • 350 Legend 180gr SW
  • 400 Legend 215gr SW
  • 45-70 Govt 300gr SW

Read more

CLAYTON, MO — Winchester Ammunition launches AutoBuck™, an all-new buckshot shotshell engineered specifically for semi-automatic shotguns.

Available in 12 gauge, AutoBuck™ is an all-purpose buckshot load designed to reliably function in semi-automatic shotguns, as well as pump action, break action, and others. With a #1 buckshot payload suitable for hunting, defense, and target shooting, AutoBuck™ is the dependable buckshot load for nearly all situations.

Key features of AutoBuck™—

• • #1 buckshot – Provides excellent penetration, stopping power, and pellet count
  • High pellet count – Packed with 12, #1 Buck pellets
  • Ultra reliable – Optimized payload and velocities help ensure reliable functioning, even in semi-automatic shotguns

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