Shell Tech Ammunition Black Friday sale runs Nov. 19 through Nov. 29 until midnight. Save on FMJ ammo and all home and personal defense rounds.

Eubank, KY – Shell Shock Technologies, LLC. (SST), a leading innovator in advanced ammunition and ammunition case technology, design, and manufacturing, announce their Black Friday Specials, available only on the website. From Nov. 19 through Nov. 29 midnight, SST will cut 15 percent off their Shell Tech home and personal defense ammo. Get 10 percent off Shell Tech Competition Ready FMJ. For a limited time only, Shell Tech’s most popular ammunition is available at these discounts.

SST is offering 15 percent off all home and personal defense pistol and rifle ammunition. Included in this promotion are the following calibers (boxes of 20 rounds): Read more

Nosler®, Inc. a global leader in the manufacture of bullets, cartridge cases, ammunition, firearms and suppressors, is excited to announce the launch of its newest ammunition line: Whitetail Country™. Designed specifically for deer, this new line is engineered to deliver premium terminal performance and reliability, all at a price point accessible to every deer hunter.

The Whitetail Country™ line features two standout bullets: the Solid Base® and the Straight-Wall™. The renowned Solid Base® bullet, known for its precision and terminal performance, incorporates a fifth-generation tapered jacket and a heavy solid base to deliver deep penetration and optimal expansion for quick, efficient kills. Its boat-tail design and aerodynamic profile ensure superior accuracy and wind resistance, making it the ideal choice for deer hunters looking for exceptional performance.

Nosler’s Straight-Wall™ bullet is tailored for the slower impact velocities typical of straight-wall cartridges. It boasts a flat base, a thin jacket at the tip, and a lead nose to ensure reliable expansion, even at extended ranges. The truncated nose design allows for smooth feeding across various action types, while the form-fitted lead core enhances stability and accuracy. This cutting-edge design mirrors the stopping power of standard bottleneck rifle cartridges while being fully compliant with straight-wall cartridge regulations.

Whitetail Country™ ammunition sets a new standard in deer hunting, providing unparalleled terminal performance and reliable expansion to kill deer quick. This new line represents both a nod to tradition and a leap forward in precision and power, ensuring every shot counts.

Whitetail Country™ ammunition is available in the following: Read more

Remington Ammunition is pleased to announce the availability of its highly anticipated Ranch Hand 22LR load. The new addition to Remington’s extensive rimfire ammunition lineup is now shipping to consumers and retailers nationwide.

“We are thrilled to introduce the most dependable 22LR round Remington has ever manufactured,” said Remington’s Rimfire Global Product Line Director Jason Slinkard. “This new load embodies our commitment to providing shooters with top-quality ammunition that meets their needs. With its exceptional performance and versatility, the Ranch Hand 22LR is set to become a favorite among rimfire enthusiasts.”

Designed to deliver flawless feed and function in 22LR handguns or rifles, these hollow point or round nose rounds are perfect for small game hunting, varmint hunting and even plinking. Regardless of the firearm choice, Ranch Hand works in any barrel length and is available in 100-round cartons.

Part No. / Description / MSRP Read more

Columbus, Miss. – APEX Ammunition is expanding its popular TSS/S3 Steel Waterfowl Blend line of shotshells with the addition of a 20-gauge, 3-inch load combining 7/8 oz No. 2 steel and ¼ oz No. 7.5 Tungsten Super Shot. These handcrafted “duplex” loads are versatile for a variety of hunting situations with the steel patterning especially well for closer shots over decoys followed by the TSS which has greater retained energy at longer ranges for improved terminal performance to reduce crippling.

“Our waterfowl blends represent the pinnacle of performance and value, offering unparalleled pattern versatility,” remarked Jason Lonsberry, President and CEO of APEX Ammunition. “We employ premium zinc-plated steel pellets, ensuring consistently round pellets with anti-corrosion properties, resulting in superior patterning performance in a steel load. When combined with TSS in our blends, hunters benefit from lethal patterning across varying distances.”

The zinc coating on APEX’s S3 Steel pellets reduces friction, resulting in more consistent pellet drop when loading the shotshells and better movement of the pellets against each other in the firing process. These blended loads also use the same Tungsten-grade wad system found in APEX’s iconic Turkey TSS shotshells. The combination delivers lethal patterning, maximum barrel protection, and unmatched shot-to-shot consistency.

APEX TSS/S3 Steel Blend waterfowl shotshells are also available with No. 4 steel and 7.5 TSS.

MSRP: $48.99 per 25-round box or $479.99 per 250 round case. Read more

Post Falls, ID. – – G9 Defense premium defensive ammunition, is pleased to announce the introduction of Safari Ammunition with Shape Charge Technology designed for safari and dangerous game hunters. Elevate your hunting game with the Shape Charge technology from G9 – where innovation meets environmental responsibility, ensuring exceptional performance and ethical hunting practices with every shot.

Until now, safari and dangerous game hunters had a dilemma; soft point bullets created wide wound channels but lacked penetration and reliability, while solid bullets penetrated deeply but left a narrow wound. G9 Safari’s lead-free Shape Charge Technology solves this problem by offering the best of both worlds. These state-of-the-art brass bullets are designed to penetrate deeply while creating large, permanent wound cavities by forcing a hydraulic jet into the surrounding tissue. The G9 Safari ammunition’s patented shape propels fluid outward, increasing the wound diameter and ensuring devastating effectiveness. Shape Charge bullets easily cut through thick hide and heavy bone, providing consistent and reliable penetration.

Once in a lifetime hunts shouldn’t be left to chance. With G9 Defense Shape Charge Safari Ammunition, hunters no longer have to compromise between deep penetration and expansive wounds, ensuring a clean, ethical take. Hunters can trust G9’s Shape Charge Technology to deliver when it matters most.

Caliber Bullet Weight Muzzle Velocity Muzzle Energy Read more

Winchester Ammunition introduces 21 Sharp™, a new rimfire cartridge with an innovative design that provides significant benefits for recreational shooters and small game hunters.

The new cartridge is an evolution in rimfire technology and performance. Winchester engineering expertise is at the core of the 21 Sharp design, built from the ground up for enhanced accuracy and on-target performance with both lead and lead-free projectiles. Ammo manufacturers have tried with little success to incorporate lead free projectiles into use in the venerable 22 Long Rifle (LR) cartridge. While those products are available, none have ever met the accuracy and on-target performance that a lead projectile can provide due to the original 22 LR design. The new 21 Sharp rimfire cartridge from Winchester was purposefully designed by Winchester to provide top performance with lead-free projectiles rather than accommodating them later.

The new cartridge allows for a wide range of bullet types including full metal jacket (FMJ), copper matrix and plated-lead options. Jacketed hollow point (JHP) bullets will also be available in 21 Sharp, delivering extreme expansion and energy transfer.

“The 21 Sharp cartridge offers significant advantages in the rimfire category, which is one of the more popular types of firearms and ammunition used by millions of people throughout the world,” said Kyle Masinelli, Senior Director of Product Innovation and Strategy for Winchester Ammunition. “Winchester leadership in cartridge development spans more than 100 years and as the global leader in ammunition design and manufacturing; it’s our job to serve our customers with innovative products that fit their needs now and into the future. That is what has been done with 21 Sharp.”

21 Sharp™ Ammunition Offerings: Read more