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ELEY has always led the way in rimfire innovation. Now, we are taking the next giant leap forward for precision shooters across the U.S.
We are proud to announce our first 100-meter test range, dedicated exclusively to ELEY rimfire ammunition, located at Whidden Gunworks in Georgia, Nashville A name synonymous with accuracy, excellence, as well as elite shooting performance.
Why 100 Meters? Read more
Lapua, globally recognized for manufacturing the highest quality cartridge cases, bullets, and ammunition for competitive shooters and hunters, proudly announces the launch of its new True-Range Expanding® (TRX) Hunting Bullets and Ammunition. Designed for hunters and precision shooting enthusiasts who demand elite ballistic performance. TRX® sets a new benchmark in long-range accuracy and terminal effectiveness.
Engineered with the highest ballistic coefficient (BC) values in its class, TRX® delivers industry leading long-range precision, a flat-shooting trajectory, and superior resistance to wind drift. These features give hunters the confidence to make precise shots even in challenging field conditions.
Upon impact, TRX® showcases exceptional terminal performance, with nearly 100% weight retention and impressive energy transfer, thanks to its solid-copper and polymer-tipped design. Whether pursuing big-game or small to midsized animals, TRX® ensures deep penetration and reliable “mushrooming” expansion, even at extended distances – providing a clean and ethical,lead-free harvest every time.
“Hunters today need ammunition that will deliver under the toughest conditions and offer reliable and repeatable results,” stated Jarkko Aro, Director of Sales & Marketing at Lapua. “New TRX® Bullets and Ammunition raise the bar for both long-range precision and terminal ballistics, making it the ideal choice for your hunt of a lifetime.”
“Up Your Game” with new Lapua TRX® at lapua.com/TRX/
Availability
TRX® Bullets will be available this summer at authorized Lapua retailers in the following initial offerings:
Magtech® 5.56 x 45mm Ball M193
Magtech is recalling three (3) lots of 5.56 x 45mm Ball M193 centerfire ammunition.
Symbol: 556A
Lot Number: CBC546/24
Lot Number: CBC591/24
Lot Number: CBC601/24
WARNING: Magtech has determined that the above lots of 5.56 x 45mm ammunition may contain incorrect powder charges. Ammunition with incorrect powder charges may cause firearm damage, render it inoperable, and expose the shooter and bystanders to a risk of serious personal injury or death.
DO NOT USE Magtech® 5.56 x 45mm Ball M193 SYMBOL 556A WITH LOT NUMBER CBC546/24, CBC591/24, or CBC601/24. Read more
Lighter, smarter ammunition increases payload efficiency and firepower by up to 24 percent.
Shell Shock Technologies, LLC. (SST), a leading innovator in the ammunition industry, is proud to share new analysis demonstrating a major operational advantage for Black Hawk helicopter missions using its NAS3 casings and lightweight ammo belt links. The data reveals that replacing traditional brass-cased ammo with SST’s innovative NAS3 casings can reduce the ammo load weight by nearly 300 lbs. – or enable U.S. and allied forces to carry thousands of additional rounds without exceeding payload limits.
According to a recently released analyst report, the standard ammo loadout for a Black Hawk helicopter includes approximately 7,000 rounds of 7.62mm and 1,200 rounds of .50 caliber ammunition. When loaded with traditional brass and standard M13 links, the combined weight is roughly 1,022 lbs. SST’s lightweight solution cuts that to 723 lbs. – a 299 lb. reduction. Read more
Shell Tech Ammunition Memorial Day Sale runs May 24 – 26 until midnight. Save on FMJ ammo and all home and personal defense rounds.
Eubank, KY – Shell Shock Technologies, LLC. (SST), a leading innovator in advanced ammunition, announces their Memorial Day Sale, available only on the website. From May 24 – 26, 2025, until midnight, SST will cut 15 percent off their Shell Tech home and personal defense ammo with code MEMORIAL2025. Additionally, purchase $300 worth of ammunition, and receive a free branded Shell Tech t-shirt from its new apparel line.
Included in this promotion are the following calibers:
·.380 ACP Defense Poly/Copper Fluted
·9mm Luger Defense Poly/Copper Fluted
·5.56 Defense Copper Hollow Point
·300 ACC Blackout Copper Hollow Point
·300 ACC Blackout Nosler Varmageddon
·300 ACC Blackout FMJ Competition Ready
Shell Tech’s ammunition starts with Shell Shock Technologies’ NAS3 casings, offering additional strength, power, and accuracy, all with less weight. Shell Tech’s lead-free, poly/copper fluted projectiles not only improve accuracy but create massive wound channels. The Nosler ASP pistol and Nosler Varmageddon lead-free projectiles offer superior precision and reliability whether on the range, in the field, or in the worst-case scenario. Shell Tech rifle ammo, with high-quality copper hollow point projectiles, ensures serious reliability while creating a hydrostatic shock.
Shell Tech’s FMJ lead-free rounds are designed to allow competitors and frequent shooters all the benefits of the Shell Shock Technologies NAS3 casing, but at a competitive price. All SST ammunition flies fast, flat, and accurately with less felt recoil, allowing for quick follow-up shots. Due to its material design, the Shell Tech casings are easily retrieved using a magnetic retriever tool, and due to their ability to maintain shape, are very reloadable, multiple times.
Whether it is providing security for you and your family, training at the top of your game, or carrying on the job, feed your firearm the most innovative, reliable, and consistent ammo on the market: Shell Tech ammunition.
Made in America, Shell Tech ammunition can be purchased online with an option to subscribe and save money while keeping your ammo stock in healthy order. For future offers and promotions, sign up for the SST email newsletter on the home page of the SST website (scroll to the bottom).
Keep up with Shell Tech’s advanced ammunition on the website and social media platforms: Facebook, Instagram, and YouTube.
About Shell Shock Technologies and Shell Tech Ammo:
Shell Shock Technologies, LLC (SST), headquartered in Eubank, Kentucky, is a leading innovator in advanced ammunition case design and manufacturing. Since 2015, Shell Shock has supplied hundreds of millions of high-performance cases to commercial ammunition companies, U.S. defense contractors, and international defense allies. The company’s patented, lightweight, and durable cases are engineered to enhance precision, reliability, and functionality across a variety of applications. Expanding on this legacy, Shell Shock introduced Shell Tech, a new line of factory-loaded, hand-inspected ammunition designed for hunters, sports shooters, and defense professionals. Produced at our Calhoun, Georgia, facility, Shell Tech ammo brings unmatched quality, accuracy, and consistency directly to consumers.
Committed to ongoing innovation, Shell Shock’s engineers continually develop advanced materials and processes, including pioneering lightweight ammunition links for belt-fed machine guns. With a focus on performance, dependability, and customer satisfaction, Shell Shock and Shell Tech set a new standard in ammunition technology.
For more information, please visit www.shellshocktechnologies.com or follow us on Instagram at @shellshocktech.
Shell Shock Technologies, LLC
90 Gats Way
Eubank, KY 42587
With over $8,500 in prizes available, the Great American Outdoors Raffle is a prime opportunity to support the Outdoor Stewards of Conservation Foundation (OSCF) and win incredible gear.
Four exclusive prize packages are comprised of items from top brands, including:
Shoot ON, the premiere source for firearms reviews, instruction, and DIY gun content, announces the “Blackout Loadout” Giveaway. Shoot ON’s latest program is presented in association with several of the leading brands in the shooting sports and personal defense arena.
The “Blackout Loadout” Giveaway is an A to Z kit centered on the .300 BLK and includes a .300 BLK-chambered AR pistol, multi-caliber suppressor, red dot optic, premium SBR ammunition, and two protective cases.
Headlining the “Blackout Loadout” Giveaway is Rock River Arms’ LAR-15M pistol in .300 AAC Blackout. Built with an 8-inch chrome moly barrel, low-profile gas block, M-LOK compatible lightweight handguard, SB Tactical adjustable stabilizing arm brace, and Hogue rubber pistol grip, the LAR-15M is ideal for home defense, travel, or an enjoyable day at the range.
To enhance the LAR-15M’s close-quarter performance, the giveaway package includes Dead Air Silencer’s next-generation Wolfman suppressor. Read more
What’s the difference between ELEY Ultra Gen1 and Gen2? The key modification is that ELEY has decided to move away from a dark-coloured to a lighter-coloured projectile, so you can Watch It Fly.
ELEY Ultra Gen2 has been developed and assembled under Tenex level specifications, resulting in tighter velocity control and improved accuracy.
ELEY Ultra Gen2 has a balanced round nose projectile – Delivering stability, reliability, and improving magazine loading, making it the perfect choice for multiple shooting sport disciplines, elite competitors, and most importantly, dedicated long-range enthusiasts.
More details, characteristics, data, and purpose behind the creation of ELEY Ultra Gen2 can be found at: www.eley.co.uk/ultra Read more
Engineered for extreme precision at long range, the relaunched ELEY Ultra sets a new benchmark in rimfire performance. Designed for shooters who demand ultimate accuracy, ELEY Ultra is crafted using advanced ballistic technology and subjected to rigorous quality control to ensure exceptional consistency.
With a refined bullet profile and optimized visibility, this premium round delivers outstanding stability and reliability, making it the perfect choice for elite competitors and dedicated long-range enthusiasts.
More than just a discipline, ELR becomes a thrilling adventure with the ELEY Ultra Extreme Long Range Round. The skill beyond 100 yards is down to the synergy between your Rifle, the Ammunition, and your ability to consistently hit the mark. The ELEY round has been developed to meet the rising demands of disciplines such as Precision Rimfire Series .22LR, Rimfire Benchrest, Field Target Shooting, Steel Challenge, NRL22, and NRL22X leagues. Read more
ANOKA, Minnesota – May 12, 2025 – Federal Ammunition was recently awarded contracts to supply several Canadian law enforcement organizations with handgun and rifle ammunition for training and duty purposes.
These agreements will supply the Department of Fisheries and Oceans (DFO), Parks Canada (PC), Correctional Services Canada (CSC), and Canada Border Services Agency (CBSA) agencies with up to 10 million rounds of 9mm training, 9mm duty handgun ammunition, and .308 Win. rifle ammunition over a 5-year timeframe.
“We, at Federal, provide the top-quality law enforcement and tactical products officers need to have full confidence in any situation, and that’s why we offer several different training and duty loads,” said Peter Gillette, Director, Government and International Sales. “This contract validates the high trust that international law enforcement agencies have in our highly reliable and innovative product, regarding dependability and terminal ballistics.”
Federal Ammunition products are available at dealers nationwide and online. For more information on all Federal products, visitwww.federalpremium.com.