CLAYTON, MO — The Winchester legacy continues with American Lever™ Range ammunition designed and optimized for the lever gun enthusiast. American Lever Range ensures the guns that won the west, continue to win on the range.

Key features of American Lever Range:

• • Bullet profiles optimized for sure-feeding, fast cycling, and superior on target performance
  • Modern propellants reduce barrel and action fouling
  • Uniform powder charges and precision-built bullets deliver shot-to-shot consistency

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GW: Nowhere is the number of rounds per box indicated, but it looks like 10 per box. That equates from $8 to $10 per pop. Hope you like turkey.  If so, its shot lock technology can’t be beat for tight groups way downrange.

CLAYTON, MO — Winchester Ammunition announces Long Beard^® Tungsten, to its turkey hunting lineup of shotshells in 2026.

Long Beard^® Tungsten takes effective range to the next level to create the most lethal turkey ammunition available today. With the tightest patterns and the longest effective shot capability, Long Beard Tungsten has the devastating terminal on-target performance that turkey hunter’s need for success in the field.

Features and Benefits: Read more

GW: Should work well for crow hunting, too.

CLAYTON, MO — Winchester Ammunition Magnum Dove™ is a high-performance shotshell engineered specifically for dove hunting. Made in the U.S.A., Magnum Dove features heavy payloads, high velocity, and dense patterns that set a new standard for dove hunters that want the best ammunition in the field.

Available in 12- and 20-gauge, Magnum Dove™ shotshells contain a custom blend of #7 ½ and #9 lead shot. The premium, batch-blended shot is optimized for pattern density on doves.

“Dove season is a time-honored tradition for many hunters across the country,” said Kyle Masinelli, Senior Director of Product Innovation and Strategy for Winchester. “With Magnum Dove, we give wingshooters more confidence behind the gun and a competitive edge to fill limits.”

Key features of Magnum Dove™: Read more

Federal Ammunition has announced its new Terminal Ascent Handgun ammunition line, built to deliver excellent accuracy and terminal performance for hunters who carry a handgun into the field. The three new handgun-hunting rounds feature a bonded, nickel-plated bullet design to increase weight retention, while a unique elastomer-filled nose cavity reliably expands. The new loads include 10mm Auto 203-grain, 357 Mag. 157-grain, and 44 Rem. Mag. 235-grain. Read more

CLAYTON, MO — Winchester Ammunition launches Supreme® Long Range Ammunition, an all-new line of high-quality precision centerfire rifle ammunition that takes long range shooting to the next level. Featuring BC Max™ bullets, the first Winchester bullet purpose-built for hunting and targets at even the most extreme ranges, Supreme Long Range promises match-grade accuracy and terminal performance.

The BC Max bullet utilizes innovative manufacturing techniques to produce heavy for caliber and highly accurate bullets that offer the highest ballistic coefficient available from Winchester. The thick-walled jacket of the BC Max bullet allows for controlled expansion, optimal weight retention, and critical penetration. Paired with Winchester match-grade components, Supreme Long Range delivers consistent accuracy and terminal results that hunters and shooters can rely on.

Supreme® Long Range delivers: Read more

Sierra Bullets is proud to announce its 2026 new product lineup. Beginning in early 2026, Sierra will roll out three waves of new bullets that will be available through stocking dealers, major retail sporting good stores, their websites and www.SierraBullets.com. To purchase new products at a dealer near you, visit the dealer locator at Sierra Dealers. Read more

RCBS has announced the launch of the MatchMaster™ Precision Case Trimmer, a complete high-speed trimmer kit co-developed with Henderson Precision. This new trimmer marks a first-of-its-kind collaboration between two American manufacturing companies, combining Henderson’s industry-leading brass preparation technology with the premium performance and engineering of RCBS’s MatchMaster line of tools.

“Our MatchMaster line means no compromises,” said Joel Hodgdon, Director of Marketing at RCBS. “This trimmer sets a new standard for elite reloaders. It is, without question, the most capable and refined powered trimmer available to reloaders at this price point.”

The MatchMaster Precision Case Trimmer delivers unmatched speed, consistency, and cartridge flexibility. With a 3-Way cutter that deburrs, chamfers and trims in one step, high-speed motor, micrometer-adjustable stop, solid billet aluminum construction machined in the USA, and included pilots and collet ready to trim over 90% of popular rifle cartridges out of the box, the system gives handloaders the ultimate in high-end case prep.

Complete with seven pilots and one collet, the Precision Trimmer loads any cartridges from 22 – 30 cal. and is easily installed onto any bench top or RCBS Accessory Base Plate. Read more

GW: Often overlooked is sub-sonic ammo. Traveling beneath the speed of sound means it sustains speed better than hyper velocity loads. Less recoil, less noise yet superb accuracy.

Remington Ammunition will launch three new rifle cartridges loaded to subsonic muzzle velocities in 2026. The new Boat-tail Hollow Point (BHP) loads include 360 Buckhammer 250-grain, 308 Win. 190-grain, and 45-70 Govt. 300-grain.

The new centerfire rifle load offerings will expand upon Remington’s existing rifle, handgun, and rimfire Subsonic loads, and are engineered for optimal performance when paired with suppressors. They are loaded with custom powders and dependable primers. These loads’ performance and design prevent supersonic cracks, while the enclosed base bullets reduce lead buildup in suppressor ports.

“Remington Subsonic outperforms competitors superbly, without excessive noise. The product line is built for shooters who want quiet, consistent performance without sacrificing reliability,” said Remington’s Centerfire Rifle Product Director Mike Holm. “These new rifle loads expand the lineup with more options for hunters, training enthusiasts, and tactical shooters who need dependable accuracy below the speed of sound.” Read more

GW: Lapua has never let me down and has proved to me most accurate.

Lapua, Finland – Lapua, world-renowned for producing the finest cartridge cases, bullets, and ammunition for competitive shooters & hunters, has expanded their True-Range Expanding (TRX) family of products to include several new ammunition offerings.

Lapua TRX polymer-tipped, solid-copper projectiles are crafted for hunters and precision shooting enthusiasts who demand the highest standards in exterior ballistics and terminal performance. TRX delivers industry leading long-range precision with the highest ballistic coefficient (BC) values in its class, ensuring a flat-shooting trajectory and superior resistance to wind drift. This enables hunters to confidently execute their harvest with extreme precision, even in challenging conditions.

New for 2026, Lapua TRX ammunition is now offered in the following cartridges:

• 6.5 Creedmoor 120 Grain TRX
• 6.5 x 55 Swede 120 Grain TRX
• 308 Winchester 150 Grain TRX
• 30-06 Springfield 165 Grain TRX – NEW for 2026!
• 300 Winchester Magnum 165 Grain TRX – NEW for 2026!

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Remington Ammunition recently announced its new Hard Cast handgun ammunition line, engineered for deep penetration and reliable performance when protection from dangerous game is the priority. The new Hard Cast is designed for hunters, backcountry travelers, and handgun enthusiasts who demand maximum stopping capability. The four dangerous game defense options feature a hard-cast, waxed-groove alloy bullet for ultimate penetration and a nickel-plated case for reliability. The new loads are 10mm 200-grain, 44 Rem. Mag. 260-grain, 357 Mag 180-grain, and 9mm Luger +P 145-grain.

“When the stakes are high, and the target is heavy, you need a load built to penetrate deep and keep driving,” said Product Director Nick Sachse. “Remington Hard Cast delivers that confidence with a tough, non-deforming bullet, dependable function, and features that make it a smart choice for defense against dangerous game.”

Remington Hard Cast is built around a non-deforming alloy bullet designed to deliver the deep, straight-line penetration needed for defense against dense, heavy-bodied targets. Read more