Engineered for extreme precision at long range, the relaunched ELEY Ultra sets a new benchmark in rimfire performance. Designed for shooters who demand ultimate accuracy, ELEY Ultra is crafted using advanced ballistic technology and subjected to rigorous quality control to ensure exceptional consistency.

With a refined bullet profile and optimized visibility, this premium round delivers outstanding stability and reliability, making it the perfect choice for elite competitors and dedicated long-range enthusiasts.

More than just a discipline, ELR becomes a thrilling adventure with the ELEY Ultra Extreme Long Range Round. The skill beyond 100 yards is down to the synergy between your Rifle, the Ammunition, and your ability to consistently hit the mark. The ELEY round has been developed to meet the rising demands of disciplines such as Precision Rimfire Series .22LR, Rimfire Benchrest, Field Target Shooting, Steel Challenge, NRL22, and NRL22X leagues. Read more

ANOKA, Minnesota – May 12, 2025 – Federal Ammunition was recently awarded contracts to supply several Canadian law enforcement organizations with handgun and rifle ammunition for training and duty purposes.

These agreements will supply the Department of Fisheries and Oceans (DFO), Parks Canada (PC), Correctional Services Canada (CSC), and Canada Border Services Agency (CBSA) agencies with up to 10 million rounds of 9mm training, 9mm duty handgun ammunition, and .308 Win. rifle ammunition over a 5-year timeframe.

“We, at Federal, provide the top-quality law enforcement and tactical products officers need to have full confidence in any situation, and that’s why we offer several different training and duty loads,” said Peter Gillette, Director, Government and International Sales. “This contract validates the high trust that international law enforcement agencies have in our highly reliable and innovative product, regarding dependability and terminal ballistics.”

Federal Ammunition products are available at dealers nationwide and online. For more information on all Federal products, visitwww.federalpremium.com.

Federal Ammunition was recently awarded contracts to supply several Canadian law enforcement organizations with handgun and rifle ammunition.

These agreements will supply the Department of Fisheries and Oceans (DFO), Parks Canada (PC), Correctional Services Canada (CSC), and Canada Border Services Agency (CBSA) agencies with up to 10 million rounds of 9mm handgun training ammunition and .308 Win. rifle duty ammunition over a 5-year timeframe. Read more

Columbus, Miss. – APEX Ammunition is now shipping its Predator line of Tungsten Super Shot (TSS) shotshells. Meticulously handloaded, these TSS rounds deliver exceptional downrange energy with maximum lethality to take down the toughest coyotes and hogs.

The consistent performance of APEX Predator TSS loads is why many of the nation’s top predator hunters never hunt without it.

Terry Denmon, President and CEO of MOJO Outdoors, had this to say:

“I’ve hunted game from elephants on down and, pound for pound, coyotes are about the hardest to kill,” said Denmon. “At MOJO, our sport is calling predators in close to kill them with a shotgun and before I tried APEX predator loads, we were limited to about 50 yards. With APEX, we make clean kills out to 90 yards. It’s a game changer, and I’ll never hunt predators with anything else.”

When asked about APEX shotshells, Torry Cook of MFK Game Calls said, “I was an APEX skeptic at first, but one shot made me a believer. The pattern density and penetration are unmatched, and now it’s all I shoot. I love the #2’s and #2 / 4 blends. There is nothing better for predators and with APEX, I can shoot ‘em in the head or the tail, either way I’m knocking their teeth out. From turkeys, to hogs, to any kind of predator, APEX is my choice every time!”

APEX offers 12-gauge 3 ½” and 3” shells in shot sizes 2, 4, and BB, and 2 ¾” 20-gauge loads in shot sizes 2 and 4. These ultra-dense, larger-size pellets deliver a devastating payload with tight patterns and superior penetration.

For more information on APEX Predator TSS, visit: ApexAmmunition.com.

About APEX Ammunition Read more

Grand Island, NE— Hornady® is proud to introduce the new 25 Creedmoor. Recently SAAMI accepted, the 25 Creedmoor continues the legacy of the Creedmoor family of cartridges. Consumer ammunition offerings will feature bullets selected to deliver exceptional performance for hunting and long-range shooting applications.

“The 25 Creedmoor is the end result of our constant pursuit of maximizing ballistic potential.” said Jayden Quinlan, Senior Ballistician at Hornady. “This cartridge fills that competitive niche between 6mm and 6.5mm – providing shooters the absolute best blend of moderate recoil, flat trajectory, and superior wind resistance,” he added.

By utilizing modern design methodology, the 25 Creedmoor is the first SAAMI accepted 25 caliber cartridge that was explicitly designed to take full advantage of the sleek, low-drag bullets that are now available.

“Variants of the 25 Creedmoor have existed in the wildcat space for quite some time and for good reason. It gives the discerning shooter a competitive advantage. Now we can offer that same level of performance to the shooter with factory ammo offerings.” said Quinlan.

The 25 Creedmoor will be available in the following product lines: Read more

MONA, Utah –– Barnes Bullets is thrilled to introduce its Harvest Collection, an innovative ammunition line designed and engineered specifically for whitetail and thin-skinned game hunting. Powered by Sierra Bullets’ Tipped GameKing and backed by Barnes Bullets’ loading standards, this collaboration marks the first of its kind between the two brands.

The Barnes Harvest Collection offers hunters incredible precision and stopping power through Barnes’ renowned terminal performance and Sierra’s legendary accuracy. With optimized performance out to 400 yards and loaded with temperature-stable propellant, the Harvest Collection is the superior choice for the deer hunter and others hunting thin-skinned game. Hunters can expect match-grade accuracy combined with aggressive terminal performance, ensuring a successful hunt every time.

“We’re proud to be able to bring the Harvest Collection product to the consumer for 2025. The Harvest Collection by Barnes gives us the opportunity to bring hunters something completely new from the Barnes brand, by pairing the Sierra Tipped GameKing in our ammunition line,” said Barnes Bullets’ Marketing Manager Dale Evans. “We wanted to be able to bring a premium product at a consumer-friendly price, while also making this readily available across the country through both large and independent retailers. The Harvest Collection by Barnes is truly Crafted for the Hunter and Created for the Season.”

The Harvest Collection reflects Barnes Bullets’ commitment to providing high-quality ammunition that meets the demands of today’s hunters. As hunting season approaches, this new line emerges as a reliable choice for those seeking superior performance and accuracy. Competitively priced for the whitetail market, the Barnes Harvest Collection is available in a wide range of calibers to suit every hunter’s needs.

SKU / Description / MSRP Read more

Reloadable, reliable, and built to perform, SST’s cases deliver long-term value and superior shooting experience.

Eubank, KY – Shell Shock Technologies, LLC. (SST), a leading innovator in the ammunition industry, is setting the record straight: yes, its NAS³ pistol cases are reloadable—again and again. While the industry continues to embrace the performance benefits of SST’s proprietary NAS³ technology, many shooters are still unaware that these cases not only outperform traditional brass in every measurable way, but they can also be reloaded for substantial cost savings.

“Our NAS³ cases are engineered for durability, consistency, and reuse,” said Peter Foss, Managing Director and CEO of Shell Shock Technologies. “With the proper dies, our customers can reload their pistol cases multiple times—saving money while enjoying reduced recoil, improved performance, and a smoother shooting experience.” Read more

EAST ALTON, IL — Olin Corporation (NYSE: OLN) announced that it has completed the previously announced acquisition of the small caliber ammunition assets of AMMO, Inc.

The assets, employees and ammunition business are now part of Olin’s Winchester Ammunition business, including the brass shellcase capabilities and a newly constructed, world-class, 185,000 square foot production facility located in Manitowoc, Wisconsin. The facility and its skilled employees complement Winchester’s existing production capabilities, enabling greater specialization and broader participation across a variety of high-margin, specialty calibers.

Funded from available liquidity, this transaction is expected to be immediately accretive to Olin’s shareholders, delivering incremental expected first-year adjusted EBITDA of $10 to $15 million, including synergies realization, leveraging Winchester’s industry-leading economies of scale, raw material sourcing, and our projectile, primer, and loading capabilities. Once fully integrated, this acquisition is expected to yield adjusted EBITDA of $40 million per year with full realization of synergies.

“During our recent Investor Day, we committed to our capital allocation framework,” said Olin’s President and CEO, Ken Lane. “Like the White Flyer acquisition in 2023, this acquisition furthers our Winchester strategy to identify and secure small, bolt-on opportunities that are highly strategic and immediately accretive to Olin. By year three, we expect to have paid one and a half times adjusted EBITDA for these world-class assets.”

Brett Flaugher, President of Winchester Ammunition, noted, “The specialization of the Manitowoc facility will expand our reach into higher-value commercial, as well as international military and law enforcement calibers, while deepening our near full integration across the ammunition value chain. This shift enables our larger, legacy plants to focus on high-volume products and growing our cost advantage.” Read more

CCI Ammunition is proud to announce all-new Suppressor Max 22 LR. This small game load is specifically designed for optimal accuracy, terminal performance, and noise reduction when fired through rimfire suppressors. The hollow-point bullet ensures effective segmentation on impact—even at its low-decibel, subsonic 970 feet per second muzzle velocity. This new product is currently being delivered to retailers nationwide.

Suppressor Max, 22 LR, 45 Grain, Segmented Hollow Point

“Whisper-quiet yet powerful rimfire performance is now within reach,” said CCI’s Rimfire Product Line Manager Steve Monniere. “CCI Suppressor Max delivers excellent accuracy, and our proven segmenting hollow-point bullet also provides exceptional terminal performance. More and more shooters and hunters are opting for suppressed firearms, and they will all love this new 45-grain 22 LR option.

Features include loaded to a 970-fps subsonic velocity for ultra-quiet performance, designed for maximum effectiveness on target out of a suppressed rifle or pistol, 45-grain segmenting hollow-point bullet that is safe to shoot through all suppressors, customized hollow-point bullet segments reliably at low velocity, unlike conventional suppressor rounds, and it cycles in all semi-automatics. It is available in 100-count packaging.

Part No. / Description / MSRP

22SMX / 22 LR 45 Grain, SHP, 970 fps / $18.99 Read more

Bear Creek Arsenal, a trusted name in precision firearms and components, is proud to announce the release of its new 5.56 NATO 55 grain full metal jacket (FMJ) boat tail ammunition, made right in the heart of Sanford, North Carolina.

Designed for shooters who demand consistency, reliability, and American quality, Bear Creek Arsenal’s latest ammunition offering combines precision engineering with superior materials. Each round features a 55-grain FMJ boat tail bullet, delivering enhanced aerodynamics, improved stability, and flatter trajectories – perfect for training, target shooting, or tactical applications.

“At Bear Creek Arsenal, we are committed to providing high-quality, American-made products at unbeatable value,” said Eugene Moore, CEO and Founder of Bear Creek Arsenal. “Expanding into ammunition manufacturing was a natural step for us.”

Key Features:

• Caliber: 5.56 NATO
• Bullet Weight: 55 Grain
• Bullet Type: Full Metal Jacket (FMJ) Boat Tail
• Manufactured in: Sanford, NC
• Uses: Range training, target shooting, tactical practice Read more