Byron Ferguson, the internationally renowned longbow archer whose impossible shots drew standing-room crowds around the world, passed away early this month. A fixture of archery exhibitions for decades, Ferguson blended showmanship with old-school craftsmanship, turning a traditional bow into a precision instrument and inspiring generations to pick up the sport.

Ferguson’s feats became legend. Famous for his coin trick, he once shot eight dimes in a row out of the air. His most difficult shot came on the television program Super People in Tokyo, where he sent an arrow cleanly through a diamond ring. On American television, he became a household name for viewers of American Shooter on TNN, ESPN, ESPN2, and OLN, where his “Shot of the Week” segment was the most-watched portion of the show for a decade. He later appeared on Shooting USA on The Outdoor Channel and on Impossible Shots, and served as host and producer of TNN’s Everything Outdoors, billed as the world’s first “how-to” outdoor TV program.

His exhibitions spanned the globe, with performances in France, Japan, Chile, Italy, Spain, Canada, the United States, Sweden, Austria, Germany, Finland, and Brazil. He took traditional archery into mainstream pop culture with appearances on The Tonight Show with Jay Leno, Extreme Marksman, and Super Human, always with the calm, exacting presence that defined his stage persona.

A teacher as well as a performer, Ferguson authored Become the Arrow, a book that distilled his philosophy of focus, form, and follow-through. In 2023, he launched Byron Ferguson Productions, a full-service video production company dedicated to telling outdoor stories and passing on hard-earned lessons to a new generation of shooters and filmmakers.

Recognition followed a lifetime of dedication. In 2023, Ferguson was inducted into the Archery Hall of Fame, a fitting honor for a man whose name had become synonymous with instinctive shooting and precision under pressure. His legacy endures wherever a longbow is strung and a target hangs, and is proof that, in the right hands, traditional archery can still astonish. Read more

Bowtech Archery, a leader in precision and performance innovation, is proud to announce the launch of the Bowtech Virtue 80# draw weight model, engineered specifically for serious hunters pursuing the world’s largest and toughest game.

The new 80# Virtue brings even more lethal power to Bowtech’s most advanced hunting bow to date, offering uncompromising penetration and downrange performance without sacrificing the shootability that defines Bowtech engineering. Built on the Virtue’s proven platform, the 80# model leverages the AeroMag Magnesium Riser, DeadLock Cam System, and TimeLock Technology for superior stability, precise tuning, and repeatable accuracy shot after shot. Now with epic knock down power. Read more

SEVR broadheads introduces the new Ti™ X Series, engineered specifically for today’s high-performance crossbows. The SEVR Crossbow X Series features a stronger, wider base that increases impact strength and a offers a smooth transition to crossbow arrow diameters —enhancing both durability and flight precision. Available in two models—the four-blade Ti 1.75 Hybrid X and the two-blade Ti 2.0 X—each is designed for deep penetration, field point-accurate flight, and large wound channels at any speed.

The Ti 1.75 Hybrid X combines a 1.75” rear-deploying main blade with a 0.75” fixed bleeder, delivering a 2.5” total cut—40% more than the original. For those seeking maximum entry and exit wounds, the Ti 2.0 X brings SEVR’s largest cutting diameter with a 2.0” dual-blade design for pass-through power and heavy blood trails. Read more

Victory Archery™, The Carbon Arrow Experts, continues to set the standard as the pinnacle of hunting arrow technology with the RIP-SS. The bone-crushing, small-diameter shaft features layers of stainless steel fused with an advanced 90° 3K carbon weave.

Even lighter and faster than its predecessor, the Xtorsion, the RIP-SS boasts a higher FOC and incredible momentum for unmatched penetration and accuracy. The result is a bone-crushing arrow that’s less affected by wind and capable of punching through anything in its path.

Available in Elite, Gamer and Sport models, RIP-SS arrows have a straightness tolerance of ±.001, ±.003 and ±.006 inches respectively. They’re available in 250, 300, 350, or 400 spines and come equipped with SHOK SS inserts and IP nocks.

To learn more about the RIP-SS and browse the full Victory lineup, visit victoryarchery.com.

As the pioneer of break-action crossbows, Barnett® proudly introduces the Demun STORM™, the latest addition to the Demun™ Break-action Compact Crossbow Series. Renowned for its compact and lightweight design, the Demun series is ideal for enthusiasts searching for power and portability.

The Demun STORM is a compound handheld crossbow that combines Barnett’s modern-day crossbow innovation with a compact, easily maneuverable handheld design. Engineered for recreational shooting, it features a patented two-stage break-action reloading mechanism for 50% reduced cocking effort, allowing for quick and effortless reloading. The included quick-release D-TAC Butt Stock Extension further decreases cocking effort by a further 25%, making it accessible for all skill levels!

The Demun STORM delivers superior performance and precision. Its reinforced parabolic limbs, Halo Riser, and adjustable premium red/green micro dot sight guarantee precision accuracy. The flip-down tactical foregrip provides ultimate control, ensuring every shot counts. The Demun STORM sends Demun™ Carbon Hyperbolts downrange at speeds up to 290 FPS, making this the fastest Demun handheld crossbow.

The Demun STORM is designed for ultimate compactability with its SwitchLok™ 90-degree rotating riser. This design allows it to fold into a flat, space-saving profile ideal for transport or secure storage in a standard gun safe. The built-in retractable sling makes it easy to carry and stow, giving shooters grab-and-go portability without the bulk.

The Demun Handheld Crossbow Series is the latest addition to Barnett’s continued legacy of innovative crossbow technology. Begin field target practice with Barnett’s Demun STORM today.

Demun STORM™ Features: Read more

This fall, NAP, the leader in high-quality broadheads, arrow rests and archery accessories since 1971, kicks the broadhead game up a notch with the expansion of two classic lineups: one fixed-blade and one mechanical.

Any serious archery hunter is sure to recognize the Deep-Cuts and Killzone® names, both NAP broadhead lines that continue to evolve as the industry’s love of their effectiveness grows year over year. In 2025, the evolution continues with the introduction of the:

• • Deep-Cuts Fixed-Blade Broadheads: Now with a single-bevel design, these broadheads boast the same proven, stainless-steel construction and are complete with 0.040”-thick, right-bevel sharpened blades with a whopping 1-1/16” cutting diameter. Trailing those blades are additional ¾-inch bleeder blades that deliver even more damage upon impact for better, heavier blood trails and shorter recoveries. The new single-bevel broadheads are available in 100, 125 and 150-grain options.

Read more

Elite Archery is raising the bar for competitive archers with the launch of the Victra—a meticulously engineered target bow that blends cutting-edge innovation, refined shooter feedback, and next-level tunability into one Elite-level platform. Designed from the ground up to meet the demands of today’s top performers, the Victra delivers total confidence when it counts most.

At the core of the Victra is the newly engineered SPX2 Cam System, a next-generation design that enhances stability, load balance, and control throughout the shot cycle. Built with input from Elite’s professional staff shooters, the SP2X delivers a more refined feel at full draw—promoting a steadier hold and increased accuracy downrange.

Complementing the SP2X is the all-new Elite Micro Splitter Timing System, which empowers archers to fine-tune cam timing without a press. With just a turn of a screw, shooters can make micro adjustments on the fly—perfect for real-time tuning and maintaining performance in competition settings. It’s a streamlined approach that removes the guesswork from cam synchronization and keeps archers dialed in. Read more

Adds Crucial Saddle Hunting Information

The National Bowhunter Education Foundation (NBEF) offers many informative products to increase success and safety for bowhunters. NBEF determined it was imperative to add hunting saddle safety information as more hunters explore hunting using these devices. The hunting saddle safety information can be found in the ‘Hunting from Elevated Stands’ section of NBEF’s Today’s Bowhunter instructional manual and Today’s 3-in-1 Responsibility Guide. The manual and guide are used during in-person and online bowhunter ed and hunter ed classes. Read more

SEVR broadheads introduces the new Ti™ X Series, engineered specifically for today’s high-performance crossbows. The SEVR Crossbow X Series features a stronger, wider base that increases impact strength and a offers a smooth transition to crossbow arrow diameters —enhancing both durability and flight precision. Available in two models—the four-blade Ti 1.75 Hybrid X and the two-blade Ti 2.0 X—each is designed for deep penetration, field point-accurate flight, and large wound channels at any speed.

The Ti 1.75 Hybrid X combines a 1.75” rear-deploying main blade with a 0.75” fixed bleeder, delivering a 2.5” total cut—40% more than the original. For those seeking maximum entry and exit wounds, the Ti 2.0 X brings SEVR’s largest cutting diameter with a 2.0” dual-blade design for pass-through power and heavy blood trails. Read more