FRANKENMUTH, Mich.— Killer Instinct® Crossbows, a leading manufacturer of performance crossbows and crossbow accessories, introduces the LogiX™ 435 Crossbow with Let-Down™ triggerbox technology.

The LogiX™ 435 features the patent-pending Let-Down™ triggerbox that allows the user to easily de-cock the crossbow without shooting. Paired with the easy-to-draw synchronized X-Cam™ system, the LogiX™ 435 measures 10.75” un-cocked and even a narrower 6.75” cocked producing speeds up to 435fps.

The LogiX™ features the all-new Tact-Finish camo that eliminates pattern distortion, higher definition, and superior durability than traditional film dip. The stock features the new x-trac adjustable buttstock that is smoother and quieter to operate.

What’s included? Three (3) premium 20-inch 390 gr Hypr-V™ bolts with new the V-Track nock, Illuminated glass-etched 4×32 Lumix scope and sled rope cocker, 5-arrow quiver and rail lube. Killer Instinctbacks the LogiX™ 435 with an industry-leading limited Lifetime Warranty and Customer Support. Read more

Excalibur Crossbow is proud to unveil the Mag Max, an exciting update to the Mag lineup. Building on the success of the Mag 340, a trusted favorite since 2020, the Mag Max introduces cutting-edge enhancements that significantly improve durability, safety, and reliability while delivering an increase in speed. These advancements provide a revitalized crossbow experience tailored to meet the demands of dedicated hunters.

Pushing the performance of the Mag lineup to new heights, the Mag Max delivers speeds of up to 350 FPS—offering a 10 FPS increase over the Mag 340. The Micro HO limbs, constructed with 100% continuous fiber, ensure unmatched durability and efficiency, making them the most reliable limbs on the market. This advanced construction guarantees consistent performance under the toughest conditions while maintaining a compact and maneuverable profile. Complementing this is the Ceasefire ADF system, which guarantees the crossbow will not fire unless an arrow is loaded, safety is off, and the trigger is pulled—reflecting Excalibur’s commitment to creating products hunters can trust in every situation. Read more

Easton Archery, a leader in archery innovation and equipment, is excited to announce a limited-time holiday deal on the 7-Piece Beginner Recurve Archery Set, now available at a special sale price of $99.

This comprehensive archery kit is perfect for beginners and makes an excellent gift for aspiring archers this holiday season. Combining Easton’s trusted quality with a complete set of essentials, the 7-Piece Recurve Archery Set ensures a seamless and enjoyable introduction to the sport.

About the 7-Piece Recurve Archery Set

Features an ambidextrous design for both left- and right-handed users and includes the easy-to-use sight pin and arrow rest.

In addition to the high-quality bow, the set includes: Read more

Prime Archery®, by G5® Outdoors—the leading manufacturer of premium archery equipment, is pleased to introduce the all-new 2025 Prime RVX+ bow. The updated Prime RVX+ features new low profile limb pockets, and a sleek riser design, provides a narrower platform for the hunter, while reducing weight.

With a 82X Aluminum Riser, the RVX+ gives the bowhunter a platform that is incredibly sleek, shoots arrows at the same speed as carbon bows, while still being strong and stiff. “The work our engineers put in to develop the RVX+ is incredible, and we couldn’t be prouder of this new offering in the Prime bow line up,” said Matt Grace, President of G5 Outdoors.

The Prime RVX+ is available in 32” and 34” axel to axel configurations. Prime’s center grip riser provides the bowhunter with a bow that is strong, stiff, and extremely accurate.

Prime’s Core Cam System allows for draw length specific mods, which delivers maximum efficiency at every draw length, and gives the shooter an incredibly smooth draw every time.

The popular picatinny sight mount that Prime came out with in 2024 is on the RVX+ as well and allows for easy mounting of your favorite bow sight, along with QAD’s Dovetail, machined directly into the RVX+, which allows for additional rest mounting options.

The Prime RVX+ is available in all solid, camo and G-Fade colors, along with any color limbs.

Bow Specs: Read more

Eugene, OR –– Bowtech Archery is excited to introduce the Solution LS, carrying forward the renowned legacy of the original Solution while delivering enhanced performance in a lighter, more agile design. The Solution LS retains everything archers loved about the original Solution, now refined with precision engineering to meet the demands of today’s bowhunters.

The original Solution quickly earned a reputation for its unbeatable balance, power, and smooth draw cycle. Now, the Solution LS builds on this trusted foundation, incorporating a significant weight reduction for improved handling without sacrificing the stability and control that define the Solution line. Weighing in at just 4.2 pounds, the Solution LS is designed to keep hunters fast and nimble, whether maneuvering through dense woods, perched in tree stands, or covering rugged terrain. Read more

Barnett® has set a new standard in 2024 for youth archery, ensuring that the journey of budding archers is exciting and filled with the latest advancements in the sport. Barnett understands the needs of the aspiring archer and builds compound and recurve bow models for kids of all ages. Get ready to embrace the future of youth archery with Barnett’s refreshed compound bows and brand-new models, where passion meets precision for the archers of tomorrow. Read more

The 2025 Mathews LIFTTM X brings never before seen levels of tuning and customization to every bowhunter. Featuring Mathews’ patented Limb ShiftTM Technology (LSTTM), the LIFTTM X allows archers to micro-adjust their tune with the simple turn of a wrench, no bow press needed. ARC7 TM Limb Technology delivers the most durable and efficient limbs Mathews has ever created and the all new BONDTM Grip System customizes the point of contact for every shooter.

“The LIFT X continues to push the envelope of bow technology,” said Brad Treu, Mathews Vice President, Sales & Marketing. “While the 2024 LIFT was among our best-selling bows of all time, we’re never satisfied. After countless hours of R&D, we took to the drawing board to find ways to enhance the archery experience even further. Out of that has come the all-new LIFT X, resulting in our most versatile hunting system to-date”.

Ranging from 24.5-31.5” inch draw lengths and peak poundages from 55 to 80 pounds, the all-new 2025 LIFT X is the next expression in Mathews’ pursuit of excellence and represents the pinnacle of archery technology. The LIFT X weighs in at a mere 3.99lbs and is available in 29.5” or 33” axle-to-axle variations. Read more