WEST HENRIETTA, NY – Elite Archery proudly announces the launch of the Exalt 35, the latest innovation in their line of high-performance compound bows. Engineered for unmatched versatility and precision, the Exalt 35 is designed to meet the needs of both competitive archers and hunters alike.

Unmatched Versatility and Precision

The Elite Exalt 35 is the epitome of adaptability, featuring Elite’s cutting-edge technologies and design enhancements. The bow is equipped with the new R.A.C. (Rear Accessory Connection) System, allowing seamless integration of Picatinny-style accessories. This system, combined with the SPX Cam System and S.E.T. (Simplified Exact Tuning) Technology, allows archers to customize their setup for optimal performance.

Key Features of the Exalt 35: Read more

Pope and Young, America’s leading bowhunting organization, is excited to announce a new World Record Typical Whitetail Deer in Velvet and a new World Record Non-Typical Whitetail Deer in Velvet. Pope and Young convened a special panel to measure these potential World Records at a Measurers Workshop held in Regina, Saskatchewan on June 15th, and these two amazing bucks have been verified as new World Records in their respective categories.

Jack McNaughton shot his Typical Whitetail in Velvet near the Smokey River in Alberta on August 31st, 2013. Jack’s buck has a verified final score of 182 4/8” topping the charts and coming in as a new world record.

“Jack’s buck is one of the most incredible whitetails I have ever seen. The velvet was still in immaculate condition, and the symmetry of this buck is impressive to say the least,” stated Tim Rozewski, Pope & Young Director of Records.

Dallas Heinrichs shot his giant Non-typical Whitetail in Velvet near Hilland Saskatchewan on September 3rd, 2012. Dallas’ buck has a verified final score of 271 0/8” topping the charts by more than 22 inches and coming in as a new world record. Read more

For hunting practice, broadheads that do not group like practice points can be frustrating and lead to wounding losses. SEVR broadheads address this issue with two innovations ensuring accuracy and reliability:

1. Pivoting Rear-Deploy Blade Design: Keeps blades fully contained during flight, reducing surface area and providing true field-point-like flight characteristics.
2. Practice-Lock™ Feature: Locks blades into the ferrule, allowing archers to practice with the same broadheads used for hunting without dulling the blades when shooting into foam targets.

These features provide seasoned bowhunters with precision and confidence, as they can practice with the same broadheads they use in the field. This ensures consistent performance and peace of mind.

For more information, visit www.sevrbroadheads.com.

The Burt Coyote Company, makers of the Lumenok, the brightest, most dependable lighted nocks for both vertical and crossbows on the market launches the R300 Lumen-Arrow bolt.

The Lumenok R300 crossbow bolt was designed to be shot with Ravin crossbows and fits all models except for the R500. The R300 Lumen-Arrow bolt features a .300 ID shaft and are equipped with replaceable batteries like all Lumenoks on the market today.

They will be sold in 20-inch length bolts, offered in a Match Grade + /- 0.000 or Standard +/-.002” shaft straightness, equipped with Blazer vanes, and come in various nock colors. The Unique Snap-loc technology assures the archer that the bolt is secured on the string, lessening the opportunity of a misfire or malfunction between the bolt and string. These improvements provide confidence to the archer that these bolts will be ready to fire at a moments notice.

Key Features: Read more

SEVR Broadheads announced today the ALL-NEW Titanium 1.5” Hybrid four-blade broadhead. By combining a 1.5” locking-pivoting main blade with a durable .7” wide fixed bleeder blade, SEVR’s NEW premium rear-deploy hybrid broadhead offers 2.2” total blade cut—a remarkable 46% increase over the standard 1.5 head. The new hybrid promises improved blood-trails along with the world-renowned 1.5 penetration and accuracy. Assembled with a machined one-piece Titanium ferrule and precision-ground tip, the SEVR Titanium 1.5 Hybrid four-blade is an ideal choice for any serious big game bow hunter.

The new Ti 1.5 Hybrid SEVR’s renown features including the patented Lock-and-Pivot™ blades that pivot when needed to keep arrows on a straight path through game especially on steep quartering shots and also bone impacts. For hunting practice, SEVR’s exclusive patented Practice Lock™ keeps the expanding blades locked and contained in the ferrule and allows practice with actual broadheads to verify true point-of-impact. SEVR broadheads are sold individually in any quantity are available only online. Order the new SEVR Titanium 1.5 four-blade and see the full line-up today at www.sevrbroadheads.com

Elite Archery is proud to announce the launch of the Elite Flex Recurve Bow, an innovative addition to their renowned line of high-performance archery equipment. Taking the traditional bow to new levels of innovation, the Elite Flex brings the well known Elite Shootability to traditional archers with an unprecedented level of customization to suit individual shooting styles and preferences, paired with the traditional recurve design for maximum adaptability and precision.

A New Standard in Versatility

At the heart of the Elite Flex Recurve Bow is the patent-pending Adjustable Riser Configuration (ARC) technology, which provides the most versatile setup on the market. Archers can choose to configure a single riser axle-to-axle (ATA) 19” or 17” length by adjusting the limb pocket position, allowing for total length options of 58”, 60”, 62”, or 64” with short, medium, or long limb choices. This flexibility ensures the bow can be perfectly tuned for any shooting scenario, whether for target practice or competition. Read more