NORTH CHESTERFIELD, VA., March 28, 2016 – Carl Zeiss Sports Optics, the world’s leading manufacturer in high performance sports optics, is pleased to announce they have reduced the retail price of all current TERRA Riflescopes by $100, including the XB75 crossbow scope.“We want to help everyone experience the true brilliance of ZEISS products. At the same time, we know that there are those who really aspire to own a ZEISS riflescope but maybe felt that we were just a bit out of reach in terms of our opening price points. So, we wanted to make an effort to connect with a wider audience, which in many cases includes those who may be newer to the sport,” said Tom Andrews, Vice President of Carl Zeiss Sports Optics. “The idea of connecting with the next generation of hunters and to potentially be part of their first experiences is exciting to us and our desire, as their aspirations continue to grow, is to earn the right to be a part of their hunting experience for life.”
TERRA 3X Riflescopes pack powerful, uncompromising optical performance into a lightweight, yet extremely rugged, compact 1″ design. ZEISS optics with MC anti-reflective coatings produce bright, high contrast images. And 1/4-MOA adjustments provide 100% repeatability, click by click. Available with standard Z-Plex or the new ballistic reticles, RZ6 and RZ8.
About ZEISS
ZEISS is an international technology group in the fields of optics and optoelectronics. The ZEISS Group develops and distributes semiconductor manufacturing equipment, measuring technology, microscopes, medical technology, eyeglass lenses, camera and cine lenses, binoculars and planetarium technology. With its solutions, the company constantly advances the world of optics and helps shape technological progress. ZEISS is divided up into the four segments Semiconductor Manufacturing Technology, Research & Quality Technology, Medical Technology, and Vision Care/ Consumer Optics. ZEISS is represented in over 40 countries and operates more than 30 production sites, over 50 sales and service locations and about 25 research and development facilities.
In fiscal year 2014/15 the company generated revenue approximating €4.5 billion with around 25,000 employees. Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. Carl Zeiss AG is the strategic management holding company that manages the ZEISS Group. The company is wholly owned by the Carl Zeiss Stiftung (Carl Zeiss Foundation).
Additional information is available www.zeiss.com
