Cranston, Rhode Island – SWAROVSKI OPTIK NORTH AMERICA, a subsidiary of the Austrian based company is pleased to announce the new CL Curio 7×21 binocular. Designed in an exclusive collaboration with world-renowned industrial designer, Marc Newson, the binoculars offer extraordinary design prowess, inspiring the question, “What can you discover when you look closer?”
With many people refocusing on the great outdoors, the CL Curio 7×21 is perfectly positioned for popularity amongst design lovers and outdoor enthusiasts alike. It offers both a striking design statement and a high precision way to access the great mysteries of the natural world in a compact form. A key point of focus for Newson was the seamless and clean looking bridge design.
“Our products sharpen the senses to perceive the beauty of nature – and understand the need to protect it. Experience the preciousness of the moment, connect with your essence and fall in love with Mother Nature”, states SWAROVSKI OPTIK CEO and Chairwomen of the Executive Board, Carina Schiestl-Swarovski.
The campaign, named “Expect the Unexpected”, brings the CL Curio 7×21’s creation process to life for a new design-focused market. From a technical perspective, the CL Curio 7×21 is something to behold. It features a beautifully compact body and a strikingly design-forward look and feel.
In Newson’s words, “There is an incredibly romantic aspect to this project because binoculars are timeless objects, and their function is akin to magic: they allow you to see things usually invisible to the naked eye. There are a few remaining objects of this kind that still exist – a truly analogue device. Unlike many digital things, they are completely future proof.”
In two sleek colorways – solid black and a burnt orange with silver bridge – the CL Curio 7×21 is as striking as an urban accessory as it is an ideal device for nature lovers and outdoor adventurers. The design story was an intentional one, crafted to marry the romance of nature with the optical and mechanical perfection that grants the closer view of it.
