Even as hunter numbers rebound to participation levels not seen since the 1990s, whitetail deer hunting remains the most popular type of hunting in America. Roughly three-quarters of all U.S. hunters—more than 10 million men and women—deer hunt each fall. Many businesses and organizations strive to serve this community of outdoor enthusiasts and by understanding where they spend their money and what they actually buy, they are able to gain an edge on their competition. Fortunately, obtaining up-to-date, accurate data on this vibrant consumer market is easy with the The Southwick Deer Hunter Report.
Just some of the information found in the report includes:
84 percent of deer hunters read some type of hunting magazine between October and December 2011, the most usage of any one media type.
The average number of days spent bowhunting deer by bow hunters in the months when they hunt is 4.91.
Deer hunters pursue many other species as well. The most hunted species after deer, by those who identify themselves as deer hunters, is wild turkey, with 32 percent of them hunting turkeys during the year as well.
Like The Southwick Bass Fishing Report, the deer report is produced by Southwick Associates, and includes a wide range of data on the demographics and buying habits of America’s deer hunters.
“Annual hunting expenditures total approximately $22 billion dollars in the United States each year, and 83 percent of those who hunt, hunt deer. Do the math and the vast majority of hunting expenditures in any given year are directed towards hunting deer, particularly whitetails,” said Rob Southwick, president of Southwick Associates.
