Beretta Unveils Newest Pistol This Morning

At the 142nd NRA Annual Meetings and Exhibits in Houston, Texas today, Italian firearm legend Fabbrica D’Armi Pietro Beretta announced their newest pistol innovation featuring integral laser and light technologies furnished by LaserMax. Chambered in .380 ACP, the Beretta Pico™ can be modified to .32 ACP with a simple barrel replacement. In fact, every element of the pistol was designed for user customization, from the frame to the quick-change dovetail sights.

Light, durable, and easy to draw from concealment, the Pico represents an enviable entry by Beretta into the popular micro-compact pistol market. With base models starting at just $399, these clever USA-made pistols are expected to fly off the shelves as soon as they begin shipping in August.
Measuring a slender 18mm at its widest point, the Beretta Pico is distinguished from rival micro-compact pistols by a truly unique modular design. The pistol’s stainless steel slide assembly encapsulates a discrete sub-chassis which bears the firearm serial number.

In contrast to conventional frame serialization, this attribute enables the firearm to accept an array of interchangeable polymer frames at the user’s discretion. Recognizing that laser sighting dramatically improves shooting performance while white light helps quickly identify a threat, Beretta commissioned LaserMax to supply frames with integrated tactical lights and lasers as upgrades for the Pico.
“It was Beretta’s objective to provide the finest selection of enhancements to the cutting-edge Pico pistol platform and LaserMax is delighted to have been selected for the collaboration,” explained Jeff Mock, LaserMax VP of Engineering. “Our design teams worked extremely well together and the result was a fully-integrated system that we feel is far greater than the sum of its parts.” In both LaserMax frame configurations, the light source, electronics and power supply are encased within the dust cover area, seamlessly fusing the functional optics with the pistol frame and adding no bulk to interfere with concealment.

Rafe Bennett, VP of Product Marketing for Beretta, described LaserMax as a “vital partner” and the laser and light frames as the “key elements” in Pico’s accessory lineup. Bennett further emphasized that it was LaserMax’s “diligence and professionalism” that made the Pico project possible on an accelerated time line. In his view, the marriage of laser sight expertise and pistol development know-how has yielded the “perfect laser or light solution for an ultra compact pistol.”
The Beretta Pico and LaserMax frame combinations will be offered as completed firearm assemblies and the laser and light frame options will also be sold separately as an upgrade to the base model. Those wishing to add a splash of color will have the opportunity to select black, flat dark earth, white and purple frames to complement the Pico’s stainless steel slide.

For more information on the new Beretta Pico pistol, please visit www.berettausa.com.

2 comments

  • Jim Simpson

    Glenn: You wrote an article for Ammoland with the following title: “Humane Society of the United States Medeling in Michigan.” Don’t you mean “Meddling?”

    • Glen Wunderlich

      Yeah, Jim, an obvious error that I spotted right away, too. When I submit a column for publication, the titles are never included. The editor of the newspaper or online entity always has the job of composing titles. Thanks for the heads-up; I’ll let the editor know.