NSSF Statement on Assassination of Charlie Kirk

NSSF®, The Firearm Industry Trade Association, joins the nation in grieving the loss of Charlie Kirk, Founder and CEO of Turning Point USA, struck down by an assassin during a public open appearance at Utah Valley University, in Orem, Utah. Kirk was a thought leader who peacefully challenged opposing viewpoints. But more than that, Kirk was a husband and father to two small children.

Kirk was a man who challenged ideas with ideas. He invited open debate with those who vehemently disagreed with him. He believed in free and spirited exchange of ideas and using words to reach millions of young adults across America’s college campuses. Kirk was also a man of deep-rooted and unapologetic faith in his Creator. He was dedicated to preserving and exercising our American rights granted by that Creator and guaranteed by the U.S. Constitution, including not just First Amendment rights of Free Speech but also Second Amendment rights to keep and bear arms.

This targeted assassination of Kirk, in what can only be understood as a measure to silence his voice and ideas, is vile. There is nothing – absolutely nothing – that could justify political violence against Kirk who sought to engage his fellow citizens in civil discourse. This assassin is the manifestation of evil and NSSF remains confident that local, state and federal authorities will find and bring this individual to justice.

Likewise, NSSF joins those who are repulsed by some who claim Kirk invited this senseless and cruel act of criminal violence, as well as some who celebrated it. We dedicate ourselves to honoring Kirk’s memory and legacy. We humbly pray for his young widow and children who will grow in their lives without their husband and father, taken so cruelly and senselessly by a politically-motivated assassin.

Today, we grieve. We also commit ourselves to advancing the principles which Kirk held dear, that freedom of thought and expression of rights cannot be compromised, that this nation is truly unique and preserving the nation’s liberties requires each of us to enter the arena. We are also committed to the principle that Kirk demonstrated to recognize, with the insight of the Creator who grants us our freedoms, the humanity of those around us – even those with whom we disagree. Read more

RavenEQ Launches AI Chatbot Helping Hunters This Big Game Season

RavenEQ, the AI solutions provider built exclusively for outdoor brands, has launched a first-of-its-kind consumer-facing AI experience that puts official and approved hunting regulation information into a mobile-first, conversational chatbot. Powered by RavenEQ’s technology, the Raven Guide gives instant answers to hunters, guides, and wildlife officers at any moment, anywhere.

For generations, state hunting brochures have been the go-to resource for rules and regulations, often stretching to 80+ pages in print and hosted as large pdf files that are difficult to read. Finding answers requires reading, searching and retaining knowledge from these traditional formats. The Raven Guide harnesses all of that information in a simple to use chatbot that can be accessed by desktop or mobile and can be used to apply, plan and stay legal in the field.

It works with natural language and answers simple questions such as: Read more

Lake Superior paddleboarding rescue underscores water safety

Aug. 12, 2025
Contact: Lt. Ryan Aho, 906-367-1177

Two paddleboarders drifting far from shore on Lake Superior were recently rescued with quick action by two Michigan Department of Natural Resources conservation officers in Ontonagon County.

At approximately 3:30 p.m. on Aug. 8, Conservation Officer Ethen Mapes received a call from Negaunee Regional Dispatch/DNR Report All Poaching Hotline operators reporting two paddleboarders in distress on Lake Superior near Ontonagon.

“They were in good condition overall but just could not paddle against the strong wind to get back to shore,” said Conservation Officer Pete Shambaugh, who was called by Mapes to assist in the rescue attempt. Read more

ScentLok’s New BE:1 Reactor Heated Puffy Vest

ScentLok’s new BE:1 Reactor Heated Puffy Vest offers on-demand warmth in a fitted and functional package.

MUSKEGON, MI – The first heated garment came along in the early 1920’s, developed by the German entrepreneur and prolific tinkerer, George Endress. Since, iterations of heated vest and jackets have tagged right along with advancements in technology. There are winners out there, too. On the other hand, there are even more losers. Would you trust being wired up in a $25 heated vest sold online by a company without U.S. offices? Didn’t think so.

Progressing right along with technology and fortified with quality and performance, ScentLok introduces the new BE:1 Reactor Heated Puffy Vest.

ScentLok is no stranger to heated vests, either, having offered versions for years. And, according to ScentLok Marketing Director, Steve Allie, this is the best yet. “The BE:1 Reactor Heated Puffy Vest has new heating elements and power, features, fabrics, build, and style. It’s the best we’ve designed to date.” Read more

NOAA Announces Final Rule to Implement Gulf of America Name Change

NOAA announces a final rule to amend existing regulations to rename the Gulf of Mexico as the Gulf of America and other related edits, consistent with Executive Order (E.O.) 14172, “Restoring Names That Honor American Greatness”. NOAA can make name changes in its own regulations consistent with existing law, but cannot modify the text of statutes enacted by Congress. There will remain limited statutory references to the Gulf of Mexico Fishery Management Council and Gulf of Mexico until or unless legislation is enacted to update statutes to reflect the Gulf of America name. Read more

Vault Pro USA Partners with Kids & Clays Foundation

Vault Pro USA, a leading veteran owned manufacturer of USA made quality gun safes and vault doors, has partnered with the Kids & Clays Foundation to hold an online auction to help critically ill children and their families across the country.

Kids & Clays hosts a national series of sporting clay events which benefit participating Ronald McDonald House chapters, providing care, comfort, housing and other help to tens of thousands of critically ill children and their families across the country each year.

The auction features a Vault Pro USA Silver Eagle Series 740 safe valued at more than $11,000 which includes delivery to the winning bidder. To bid, visit https://Halter.givesmart.com. For more details on that item or Vault Pro USA’s extensive inventory of products, go to: Silver Eagle Series Gun Safes | Vault Pro USA. Read more

C&H Precision Launches BullyWerx BullyTrakr – Covert Trackers

RICHMOND HILL, Ga – C&H Precision (CHPWS), an industry-leading designer and manufacturer of precision optics, optics adapter plates, and pistol slide milling upgrades, today announced the launch of the BullyWerx BullyTrakr™, a discreet and powerful WPS (Wi-Fi Positioning System) tracking device designed to help users protect and recover their most valuable items—from luggage and electronics to firearms, golf bags, and vehicles.

Unlike traditional GPS systems, BullyTrakr™ doesn’t rely on satellites. Instead, it leverages Wi-Fi signals and Apple’s Find My network to create an encrypted digital trail that only the owner can access—making it ideal for covert recovery without alerting potential thieves.

At just 1 inch by 1 inch, the BullyTrakr is small enough to conceal in nearly any item. It includes no flashing lights or audible indicators and requires no subscription fees. Setup takes minutes with an Apple iPhone or compatible device, enabling seamless, silent tracking via the Find My app.

Product line and pricing:

·BW-AIRTAG-SINGLE – BullyTrakr single unit – $20

·BW-AIRTAG-COMBO – BullyTrakr with protective case – $35

·BW-AIRTAG-4PK – BullyTrakr 4-pack – $70

·BW-AIRTAG-4PK-COMBO – 4-pack with 4 cases – $120

·BW-AIRTAG-CASE – Protective case – $20

Key features: Read more

Child Released from Hospital After Being Buried by Sand Collapse at Silver Lake Sand Dunes

A 9-year-old boy from Livingston County, Michigan, is reportedly home and doing well following an incident Friday in which collapsing sand at the Silver Lake State Park sand dunes, in Oceana County, temporarily buried the boy.

The child, who was visiting the Silver Lake area with family, was digging a hole in the sand, located near the pedestrian access on the northeast side of the dunes, when sand collapsed and covered him in about 5 feet of sand for more than five minutes.

Emergency responders were notified by Mason-Oceana 911 at 9:28 p.m. Michigan Department of Natural Resources Conservation Officer Logan Turner and Silver Lake State Park Ranger Cody Anscombe were patrolling the public off-road vehicle area of the dunes and were the first emergency responders to arrive at the scene. Read more

GRITR Launches New Line of Electronic Earmuffs

GRITR, an online gun store and brick&mortar store based in the Dallas-Fort Worth area is proud to introduce a new line of Electronic Ear Protection for gun enthusiasts all over US. GRITR earmuffs are smart, adaptive, and keep you connected to your environment while blocking only the dangerous noises.

GRITR Earmuffs is designed to:

• Instantly block gunshots (in just 2ms – faster than you can blink)

• Amplifiy conversations 5X so you hear more, not less

• Automatically adjust to your environment

• Feel like all-day ease with gel cushions and lightweight frames

Each set comes with a rugged EVA case and is backed by GRITR Lifetime Warranty – because GRITR actually stands behind their gear. Read more

Henry Repeating Arms Donates 50 Custom Rifles to Benefit Texas Teen Battling Leukemia

“Team Keane” rifle series is expected to raise over $35,000 for Keane Rhodes of Universal City, TX

Henry Repeating Arms, one of the country’s leading firearms manufacturers, is stepping up to support 13-year-old Keane Rhodes of Universal City, Texas, who is currently undergoing aggressive treatment for ALL T-cell leukemia. Diagnosed on New Year’s Day, 2024, Keane faces at least two years of chemotherapy, radiation, and countless trips to Methodist Children’s Hospital of San Antonio.

To help offset the family’s growing medical expenses, Henry Repeating Arms donated a limited-edition run of fifty “Team Keane” Golden Boy .22 lever-action rifles through its Guns For Great Causes charitable branch, with 100% of the proceeds donated directly to Keane’s family. The first and last serial numbers are now available in online auctions until July 9 at 9:00 PM Eastern. The remaining rifles are available for purchase online. All firearm purchases must ship to a federally licensed firearms dealer.

Keane is an avid athlete and outdoorsman who dreams of becoming a professional baseball player or a pyrotechnical engineer one day. Throughout his diagnosis and treatments, he remains in high spirits, surrounded by a loving community of friends, teammates, and family.

“Keane’s story is one of incredible bravery and resilience, and it’s our honor to rally behind him and his family during his fight,” said Anthony Imperato, Founder and CEO of Henry Repeating Arms. “This young man’s potential is boundless, and I hope to see his name on the back of a professional jersey one day. On behalf of everyone at Henry, I send a heartfelt thanks to all who choose to join Team Keane with the purchase of one of these rifles.”

Built on Henry’s award-winning Golden Boy .22 platform, the rifles feature a polished Brasslite receiver, octagon barrel, and genuine American walnut stocks. The buttstock is engraved and finished in full color with custom artwork honoring Keane’s passions, including football, baseball, hunting, and fishing, as well as his nickname, “Honey Badger,” earned on the football field for his fearless play style. Each rifle bears unique serial numbers ranging from TEAMKEANE01 through TEAMKEANE50. Baron Engraving of Trumbull, Connecticut, donated the artwork and engraving services.

For more information about the “Team Keane” rifle, visit henryusa.com/team-keane.

To learn more about Henry Repeating Arms, its products, and its Guns For Great Causes charitable endeavors, visit HenryUSA.com and order a free catalog.

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