1791 Outdoor Lifestyle Group, a leading provider of premium leather holsters, EDC tool organizers, and associated outdoor and sporting goods, is excited to announce the HUNT Youth Rimfire Butt Cuff. Handcrafted from American steerhide, this gives young sportsmen a durable, functional, and classic accessory specifically made for smaller statured youth .22 rimfire rifles. Designed and made with the same quality, look and feel as the full size 1791 HUNT Line Butt Cuffs, it holds eight rimfire shells, features a padded suede cheekpiece for better sight alignment, and includes a “creep-stop” strap to keep it secure under recoil.

The Youth Rimfire Butt Cuff is smaller than the standard 1791 Butt Cuff and is specifically designed to work with the Savage® Rascal, Keystone® Chipmunk and similar Youth 22 starter Rifles.

Built to last with reinforced stitching and backed by a lifetime warranty, this leather stock sleeve blends comfort, function, and rugged style for the next generation of hunters. The Youth Rimfire Butt Cuff is now available in the 1791 Oiled Brown finish with an MSRP of $59.99

For more information on the Youth Rimfire Butt Cuff and the entire 1791 HUNT Line and other 1791 Outdoor Lifestyle Group holsters, EDC tool organizers and accessories, please visit https://1791gunleather.com

1791 Outdoor Lifestyle Group will be showing the HUNT Line and other new products, including the exciting new 1791 Industries firearm accessories at the 2026 SHOT Show in Las Vegas at Booth 75207, January 20th – 23rd, 2026.

Bergara introduces the Platinum Stalker. Lawrenceville, Georgia – BPI Outdoors / Bergara® Rifles introduces the Platinum Stalker. The Platinum Stalker is designed for hunters who appreciate the traditional look and feel of a wood stock rifle, but want the stiffness and rigidity that laminate offers. Built on a pepper-colored laminate Monte Carlo stock, it delivers timeless style with the weather-resistant durability of laminate, ready for the toughest hunts in any environment. The caliber offerings start at the 6.5 Creedmoor and elevate to the .375 H&H, appealing to hunters wanting a rifle for brown bear in Alaska or dangerous game in Africa.

The Platinum Stalker is built on Bergara’s Premier action and finished in stainless Cerakote®, ensuring smooth cycling, corrosion resistance, and lasting reliability. The Platinum Stalker has a 4.5-barrel profile. The fluted stainless steel barrel balances strength, rigidity, and weight reduction. Designed for repeatable precision and sub-MOA accuracy, every barrel is manufactured in-house using Bergara’s proprietary honing and rifling process. Equipped with a machined M5-pattern bottom metal, this internal magazine system combines the traditional reliability of a hinged floorplate with the strength and fit only machined components can offer. The included Omni muzzle brake effectively reduces felt recoil and muzzle rise, helping hunters stay on target for quicker follow-up shots.

The TriggerTech® Primary trigger delivers a crisp, zero-creep break and consistent performance in all conditions. This trigger is factory-tuned for precision and user confidence in the field. The Platinum Stalker has a Remington 700 footprint which offers a broad compatibility with aftermarket stocks, bases, and triggers, giving hunters full customization flexibility.

This Platinum Stalker weighs a mere 6.75 pounds and has an MSRP starting at $1899.99. Read more

Millennium Treestands, a leader in innovative hunting gear, announces the launch of the DeadLock Carbon Shooting Stick Tripod. Engineered for ultimate stability and versatility, this tripod provides a critical advantage for hunters, shooters, and outdoor photographers.

Constructed from high-strength carbon fiber, the DeadLock offers an exceptional strength-to-weight ratio for easy transport and solid support. Its top-mounted leg adjustment system allows for rapid, one-knob per-leg deployment, enabling users to transition from seated to standing heights in seconds.

The included multi-platform Vise Head is the core of its adaptability. Featuring a 3-axis design with interchangeable Arca, Picatinny, and Saddle/Vise plates, it ensures perfect leveling of rifles, cameras, or optics. Adjustable drag controls allow for a tight lock or smooth panning.

This combination of lightweight rigidity, rapid adjustment, and versatile mounting creates a stable, confidence-inspiring platform for any precision task in the field.

Specs: Read more

The only waterfowl shotgun that will be featured by HALO Waterfowl across all HALO channels during the 2025–2026 season.

NORTH HAVEN, CT — Launched in 2021, the Mossberg 940 Pro Waterfowl 12-gauge autoloaders are field-proven shotguns built for the extremes. For 2025 the 940 Pro Waterfowl is continuing on with an optic-ready receiver cut to accept direct mounting of micro-dot optics (RMSc-pattern), while also becoming available fully finished in Realtree’s Legacy® pattern.

The 940 Pro Waterfowl Series is engineered for the wet, cold, and dirty conditions waterfowlers face. Key features include weather-resistant Cerakote® metal surfaces; 28-inch chrome-lined barrels with HIVIZ® CompSight® fiber-optic front sights; durable synthetic, self-draining stocks and forends; and nickel-boron coatings on several internal components (gas piston, magazine tube, hammer, sear, and return spring tube). The design also incorporates stainless steel rings and a hard-anodized aluminum return spring plunger for long life and low maintenance.

Built to run reliably in the field, the 940 Pro’s gas system can operate up to 1,500 rounds before cleaning and will cycle factory-manufactured 2.75″ or 3″ loads of 1 1/8 oz. or greater (to what is currently available on the market at the time of this press release). Ergonomic, hunter-friendly features include an oversized, beveled loading port with a redesigned elevator and shell catch for pinch-free loading; a barrel manufacturing process that preserves point-of-aim and impact; a slim-profile forend; and a user-configurable stock with adjustable length-of-pull (13–14.25″), drop and cast options. Large charging handle and paddle-style bolt release controls make operation fast and intuitive in cold or gloved hands. When optics aren’t mounted a cover plate is included to preserve a sealed receiver.

940 Pro Waterfowl Optic Ready Realtree (Model 85186) — This optic-ready 12-gauge, 3-inch autoloader features a 28″ AccuChoke™-compatible vent-rib barrel and an extended X-Factor™ Modified choke plus flush Full and Improved Cylinder chokes. Metal surfaces (receiver and barrel), stock and forend wear the Realtree® Legacy camo pattern. The package includes Mossberg’s aggressive signature texturing on stock and forend, sling swivel studs, a 5-round capacity, drilled & tapped/optic-cut receiver, ambidextrous safety, and an MSRP of $1,246. Read more

The Signature Taurus TX™ Platform Evolves into Breakthrough 9mm Performance, Built in the USA

Bainbridge, GA — Taurus Holdings, Inc. is pleased to announce the launch of the all-new TX9 line of striker-fired pistols, marking a defining milestone for the company as its first purpose-built, duty-grade pistol platform. Expanding the highly successful Taurus TX™ Platform into 9mm for the first time, the TX9 brings the shooter-focused DNA that made the TX22 a standout and applies it to a service-ready system engineered for duty, defense, and concealed carry.

Designed and tested to meet military and law-enforcement requirements worldwide, including NATO specifications, the TX9 represents a significant evolution in Taurus pistol design. Built in the USA, the TX9 establishes a unified standard for performance, consistency, and adaptability across three mission-driven configurations. Read more

Langdon Tactical Technology (LTT) announces the release of the LTT 80X Cheetah in .32 ACP—an Exclusive handgun developed in partnership with Beretta and refined with Langdon Tactical’s proven performance upgrades.

Built on the Beretta 80X Cheetah platform, the LTT 80X combines classic ergonomics with modern enhancements. Chambered in .32 ACP, the pistol delivers noticeably reduced recoil compared to .380 ACP while retaining practical defensive capability. The result is improved control, enhanced accuracy, and increased shooter confidence across a wide range of skill levels.

“The .32 ACP performs exceptionally well in this platform,” said Ernest Langdon, CEO of Langdon Tactical Technology. “Reduced recoil allows for better control, faster follow-up shots, and greater consistency without sacrificing real-world performance.” Read more

Kansas City, MO – TriStar Arms introduces the Upland Hunter Thumbhole Stock, a 20-gauge over/under shotgun built for precision, adaptability, and confidence in the field. Lightweight and well balanced, the Upland Hunter Thumbhole Stock is designed to deliver consistent patterns and reliable performance across a wide range of turkey hunting scenarios.

The 20-gauge platform has become a popular choice for its controllability and efficiency. Weighing approximately six pounds, the Upland Hunter Thumbhole Stock offers a natural point and steady swing while reducing fatigue during long days afield, without sacrificing stability or control.

Its over/under configuration allows two different chokes to be used at the same time, giving the shooter the ability to select which barrel to fire from based on distance, using the barrel selector. A tighter choke can be chosen for longer shots, while a more open choke is immediately available for close range opportunities, eliminating the need to change chokes in the field. Read more

Franklin Armory, one of America’s leading manufacturers of innovative firearms and accessories, will unveil the world’s first Total Round Control™ bolt action at SHOT Show 2026 in Las Vegas. Franklin Armory engineered the patent-pending Total Round Control (TRC) system to usher in a new era of bolt action performance as the centerpiece of its Prevail™ line of long-range precision hunting rifles.

Franklin Armory’s TRC action is designed to control each round through the entire feeding-chambering-firing-extraction-ejection cycle so nothing is left to chance. No longer will bolt action afficionados be afflicted by the Push Feed (PF) versus Controlled Round Feed (CRF) dilemma. For the first time, hunters and long-range precision shooters alike can engage critical targets with the best of both worlds, while avoiding the failures of legacy bolt action designs.

“We engineered a truly innovative bolt action feeding system that uniquely combines the most effective design features from push feed and controlled round feed actions,” said Franklin Armory President Jay Jacobson. “Total Round Control and our inaugural Prevail model configurations offer a new paradigm for hunters and precision shooters who desire the best in function and performance.”

Prevail™ Rifle Line

Centered around the technologically advanced TRC action, Franklin Armory’s Prevail offers all of the features expected in a 100 percent American made high-performance hunting rifle and more, including the following: Read more

Real Avid, the leader in DIY for Guns®, has developed the one-and-done answer to pistol cleaning and maintenance tasks with the company’s new Master Pistol Collections. Four comprehensive kits make up the Master Pistol Collection series.

For dedicated pistol shooters and conceal carry users who transition between multiple handguns, Real Avid offers the Master Pistol Maintenance Collection and the Master Pistol Cleaning Collection.

The Master Pistol Maintenance Collection is a well-apportioned kit that includes everything needed to clean and maintain a broad range of pistols — from essential chemicals and cleaning materials to specialized tools and the necessary jags and brushes to cover all common pistol calibers. Part of this collection is Real Avid’s Master Sight Pusher, a universal-style sight tool designed to easily remove and install common dovetail fitment rear sights as well as make critical sight adjustments for precise point-of-aim, point-of-impact zeroing. Read more