Benelli Unleashes KAOS


June 2023, Accokeek, MD – Factory firearms, by their regular-production nature, follow established patterns based on their components. In other words, the gun placed in this box looks just like the gun put in that box and in the one before that. It is reminiscent of Henry Ford’s quip about the Model T — “Any customer can have a car painted any color that he wants so long as it is black.”
In defiance of the conventional assembly line protocols, Benelli is taking Ford’s comment to the opposite extreme—you can only have ONE finish on your Lupo rifle because no two are alike!
Introducing the Lupo KAOS, the first high-performance bolt-action rifle from Benelli to offer a one-of-one finish treatment across the barreled action and stock.
The Lupo KAOS is a limited-edition rifle chambered for the popular 6.5 Creedmoor and is intended to disrupt the notions of what a production firearm should be. Each Lupo KAOS rifle presents its own, one-of-a-kind styling thanks to a carefully selected base coat/overcoat combination that is artfully hand-distressed at the factory to give it a unique appearance. The barreled action is treated to a Cerakote finish that adds two or more complimenting colors selected from a carefully chosen 15-color earth-tone palette. The result is a premium rifle that stands out as much for its uncommon appearance as its unmatched reliability and accuracy in the field. Read more









