Colona, IL – Rock River Arms, one of the industry’s most respected names in Modern Sporting Rifles and pistols, is excited to announce the release of a new line of premium AR-15 platform rifles called the Ascendant. The Ascendant series rifles build on RRA’s premium LAR-15 components and select components from top-end manufacturers to deliver superior out-of-the-box performance.

In short, the Rock River Arms Ascendant series represents the best-in-caliber AR-platform rifles for shooters who demand premium performance without the hassle of figuring out how to get there.

All firearms in the Ascendant series are crafted using the best components manufactured to the highest quality standards. These components merge in a unifying, mission-specific platform to deliver the highest accuracy potential and reliability possible in a production-built rifle. Read more

Accokeek, MD – Nothing epitomizes the upland hunting experience like a classically styled over/under shotgun, and none represent the melding of traditional O/U styling with advanced engineering like the famed 828U series from Benelli. For 2023, Benelli moves the 828U series to the next technological level with the introduction of the new 828U Steel model in 12- and 20-gauge.

The 828U series made its mark on the shotgun scene due largely to its innovative and patented steel lock plate. The steel lock plate locks to the back of the barrel to contain shotshell pressure and prevent its transfer to the receiver, eliminating the wear and tear on the receiver and hinge that traditional O/U platforms typically suffer. This has helped make the 828U series the preferred choice of O/U fans. Read more

Knoxville, TN –

Building on the proven PX-9 series of pistols, the PX-9 Carry is now available in a convenient compact carry size. The smaller envelope still carries the same features as the full-size guns, such as: Read more

Rogers, AR- GAMO’s industry changing SWARM 10X Technology, now in its third generation, is featured in the new-for-2023 Swarm Magnum Pro Gen3i. GAMO Swarm 10X Technology brought multi-shot capabilities to the formerly single-shot-only breakbarrel industry.

The Swarm Magnum Pro Gen3i is available in .177 and .22 calibers and features the same super-fast velocities as the existing Swarm Magnum, but comes with a new, more comfortable stock design. The new Magnum Pro’s stock removes the thumbhole feature and lowers the cheekpiece. It comes with a 3-9 X 40 GAMO scope. MSRP $299

Action: GEN3i 10X Dampener: Whisper Fusion

Power: IGT Gas Piston Trigger: CAT (Custom Action Trigger) 2 Stage

Rail: RRR (Recoil Reducing Rail Stock: Automotive Grade Synthetic

Checkering: Non-Slip Texture Warranty: 5 Year

GAMO Adult Precision Airguns, 1700 N. 2nd Street, Rogers, AR, 72756

Delray Beach, Fla. – – Team Canik is coming into 2023 with the goal of giving the consumer exactly what they have asked for! The next step in meeting this challenge has now been checked with the introduction of the Canik Mete MC9. The new micro compact pistol has been in the works by Canik for three years, going through multiple internal and aesthetic changes in order to find the optimal performance level demanded by the end user. “Being first to market was never the goal for us” said Canik USA National Marketing Director Adam Ruonala. “The MC9 is the perfect example of Canik’s commitment to take our time and do things the right way. We thought this out, we considered every option, we listened to what was really asked for, and we created a platform that meets all of the needs of a relatively new space in the handgun market. The Canik Mete MC9 truly was Prepared Superior.”

The Canik Mete MC9 is chambered in 9×19 mm with a capacity of 12+1 and 15+1 (both magazine options included in the standard packaging). The MC9 supports an overall length of 6.1 inches, a width of just 1.12 inches, a height of 4.52 inches (with magazine), a barrel length of 3.18 inches, and an unloaded weight of a mere 21.2 ounces. The Mete MC9 comes optics ready with 100% co-witness capability. Each Mete MC9 comes in a hard case and includes the two magazines, an inside the waistband holster, 3 sized backstraps, tool kit and punch, speed loader, pinky rest, and cleaning kit. The Mete MC9 will be initially offered in black, flat dark earth (FDE), and two tone black/fde. All three models will have an aggressively priced MSRP of $439.99. Read more

Irving, TX – For over 20 years, Walker’s has been the pioneer and leader in hearing protection and enhancement technology. Now, the company takes another leap forward for hunters, shooters, and active lifestyle enthusiasts with the release of the new Disrupter electronic earbuds.

The Disrupter is designed to protect your hearing by cancelling dangerous-level noises, such as shots at the gun range or while target shooting. At the same time, the earbuds can be used to enhance desired environmental sounds or deliver superior audio originating from a cell phone, tablet, or other device through Bluetooth connectivity. This makes the Disrupter a completely comprehensive noise protection and a best-in-class sound enhancement solution for anyone with an active lifestyle — on the range, in the gym, or deep in the wilderness. Read more

Introducing the GForce Arms Gatlander, this is the hard hitting defender that is ready for anything and everything. We are excited to add this to the GForce lineup as our first inertia driven shotgun. The inertia system offers an incredibly soft recoiling and smooth cycling firearm.

With a lightning fast inertia driven action, the Gatlander ensures you will be able to throw lead down range quickly, accurately, and effectively.

The Gatlander is a 12-gauge semi-auto shotgun sporting an 18-inch barrel. It is chambered for 2 3/4- and 3-inch shotshells with a 5+1 capacity. Offered in three different models; the standard model boasts turkish walnut furniture, robust ribbed handguard, picatinny top rail, a stout raised front sight and ghost ring rear sight. Read more

The unique Ermox made Rotary-X rotary breach shotgun will make its debut at the upcoming SHOT Show 2023 in Foxtrot’s booth #43153.

The Rotary-X is a patented improvement on the time-proven and strong rotary breach action firearm design. All parts are CNC machined and hand finished to the highest of standards. The Rotary-X sleek design allows for graceful lines and intuitive handling when mounted.

The Rotary-X features a delicate scroll engraved action and fancy Turkish walnut English grip stock.

Initial launch of the Rotary-X will be the 410 O/U shotgun with 20 & 28ga shotguns and double rifles in 308 and 22 Hornet to be released in late 2023. Read more

(Accokeek, MD) – Stoeger Industries, manufacturer of performance-grade shotguns, personal defense handguns, and airguns, adds four new models to its STR-9 pistol line. The STR-9 is the base platform for all Stoeger STR-9 series handguns, ranging from the STR-9F Full-Size to the new STR-9MC Micro-Compact.

For 2023, Stoeger introduces four new optic-ready versions of the STR-9 9mm. Two models—#31782 and 31783—come in 15+1 and 10+1 capacity, respectively, and both include an optic-cut slide with a matte black nitride-hardened finish with quick-read 3-dot sights. Two additional STR-9 models—31784 and 31785—offer the same 15+1 and 10+1 capacities and optic-ready slide but include tritium sights for operation in low-level lighting conditions.

All four STR-9 handguns come with two magazines and three interchangeable backstraps. The backstraps can be easily swapped to provide a custom fit. Read more

Bainbridge GA – In October of 2023 we asked consumers what innovation they wanted to see on the heels of the 856 Executive Grade. The answer was swift and unanimous: a small frame optics ready revolver.

You asked, we answered. Introducing the first ever optics ready small frame revolvers, the Taurus 856 T.O.R.O. and the Taurus 605 T.O.R.O. Both revolvers are milled at the factory to accept the optics plate designed specifically for this application. The plate itself accepts compact red dots designed for the Holosun K footprint. For example, you could take the new 856 T.O.R.O. and mount the Holosun EPS Carry on it and be ready to roll.

The advantages to a red dot on a revolver are significant. Obviously, red dot sights are easier for many people to shoot. Additionally, a red dot can be zeroed to a specific grain weight or type of ammo, which wasn’t an option with a traditional fixed sight revolver. Read more