The adjusted NICS numbers from the National Shooting Sports Foundation came out yesterday afternoon. As you may have surmised, 2020 -despite being a crazy year- has been a very good one for the firearms industry. It could mean a vote of confidence in shooting sports or a nervous public trying to assuage their nervousness about the future. Your answer, like the mileage in your car, may vary with local conditions.

Looking at the numbers, Black Friday -the day, showed a slight dip in sales. Overall, however, the Black Friday weekend numbers were higher. Hopefully, that’s a reflection of retailers realizing that they’re going to actually have more sales if they space their Black Friday “specials” out over the weekend. A smothered NICS system on Black Friday isn’t helpful for overall results. The NSSF’s been preaching that lesson to member retailers- hopefully, some have started to take the lesson to heart.

Overall, the 4-Day total of adjusted NICS numbers is up 4.2 percent over 2019, with a total of 417,465 checks this year versus 400,681 in 2019.

Cyber Monday produced some eye-popping numbers, with totals up 65.2% over 2019. That’s 123,797 checks versus 74,926 in 2019. Big numbers.

Overall, November 2020’s numbers were another record. The November 2020 NSSF-adjusted NICS figures: 1,949,141- an increase of 45.2 percent over 2019-the previous record year.

Year-to-Date, we’ve seen 19.1 million adjusted NICS checks -a record setting year for firearms sales. According to the NSSF’s Retailer Surveys, nearly 7.7 million people were first-time firearms buyers in 2020.

This from from NSSF’s Director of Public Affairs, Mark Oliva:

“November background checks are in line with what we’ve seen all year long. Americans continue to purchase firearms at record pace for a variety of reasons, including concerns for personal safety, onerous gun control plans by a Biden-Harris administration and for lawful purposes including recreational shooting, hunting and self-defense.

“The fact that the pace of these sales hasn’t slowed since March shows Americans value their Second Amendment freedoms and will exercise the right to keep and bear arms of their choosing.

“Politicians looking for a mandate on firearms should examine the record setting figures Americans are posting every month with firearm sales. Americans have told their elected representatives more than 19 million times exactly where their voters stand when it comes to their rights, more than 7.5 million making that declaration publicly for the first time in their lives.”

NORTH HAVEN, CT – O.F. Mossberg & Sons, Inc. announced today a donation of $75,000 to the National Shooting Sports Foundation (NSSF) following the cancellation of the 2021 Shooting Hunting & Outdoor Trade (SHOT) Show. The 42nd annual SHOT Show, scheduled to take place in January 2021, was canceled due to potential health risks associated with the COVID-19 pandemic.

“We’re very disappointed we won’t be able to gather in Las Vegas this year for SHOT Show, and I believe that sentiment is held across the entire industry,” said John MacLellan, Vice President of Sales and Marketing. “Given the unfortunate recent rise of COVID-19 infections on a global level, and the precautions that are being taken regarding slowing the spread of the virus, we fully support NSSF’s decision to cancel the upcoming show. We also understand that most of NSSF’s annual operating expenses are generated through SHOT Show every year, which is why we’re pleased to announce that Mossberg intends to donate $75,000 to help NSSF maintain normal business operations in 2021.”

North Logan, UT- Anarchy Outdoors, a leading industry innovator and supplier of precision rifle components and other high-performance firearm accessories, has introduced two major upgrades for the Savage 10/110 and Axis series rifles, a Threaded Bolt Handle and a Picatinny Scope Base with Bubble Level. The Savage 10/110 and Axis platforms are renown as accurate and affordable rifles. Their design makes it easy for the user to replace or upgrade components to improve ergonomics and performance. These two new products from Anarchy Outdoors are easy to install and make these Savage rifles easier to shoot and more accurate at long range. Read more

Louisville, CO: The presence of a gleaming firearm-recently cleaned, brings comfort to most firearm enthusiasts. The Krome gun cleaning product line was built to deliver that same comfort to a whole new generation of shooters. Whether you enjoy shooting handguns at indoor ranges, plinking on interactive targets, punching small groups at long range or training for your next 3-gun competition-these compartmentalized kits deliver something specific to each of these needs.

New for 2021, the Krome brand features a series of molded gun cleaning kits that are designated for today’s most popular shooting activities. These kits contain the most vital of cleaning components to keep your handguns, tactical weapons, rifles, and shotguns gleaming and in fit operating shape for many years to come.

Below is a feature summary of the flagship products representing the Krome molded gun cleaning kits ready for the 2021 selling season.

Krome Stronghold Universal 60-Piece Cleaning Kit: Addresses the broad component needs of someone who owns handguns, rifles, shotguns and MSR’s by offering the following essentials:

• • Custom sized component cavities for reducing shifting while in transport
  • Strong brass cleaning rods for lengths to accommodate handguns, rifle and shotguns
  • Nylon cleaning jags ranging from; .22, .243, .25, 6.5mm, 7mm, .270, .30, .338, .38/.357, .40 and .45 calibers
  • Bore brushes ranging from; .22, .243, 6.5mm, 7mm, .270, .30, .338, .38, .40, .45, .50, .410, 12 and 20 gauge
  • A broad array of nylon slotted tips, bore swabs, muzzle guards, rifle/ shotgun adapters, cleaning patches and gun wipes
  • MSRP: $54.99

Read more

San Antonio, Texas – A special edition of the Sauer 100 Ceratech bolt-action rifle in 6.5 Creedmoor and 6.5 PRC chamberings is now available in KUIU Vias camo pattern with stainless action exclusively through Big Rock Sports.

Distributed by Blaser Group, Sauer 100 rifles are engineered for discerning, performance-minded hunters who demand accuracy and reliability. These rifles deliver a guaranteed five-shot sub-MOA performance and feature a crisp user adjustable single-stage trigger, detachable magazine, three-position safety, German steel cold hammer-forged Sauer barrel, and smooth action bolt.

“The Sauer 100 line has been a big seller for Big Rock, and we wanted to offer this exclusive version of the S100 to our valued distribution partner and their many customers,” said Jason Evans, CEO, Blaser Group.

Like all Sauer 100 rifles, the new S100 Ceratech KUIU Vias camo pattern model is backed by a
10-year warranty.

MSRP: $899.99 Read more

There are few things more dependable than a quality made, rough-and-tumble bolt-action rifle. It has long been the preferred action of hunters around the world, and it’s been the goal of gunmakers to build rifles that are both accurate and as rugged as possible.

That’s what CZ-USA has done with the new version of its popular 557 bolt-action rifle, the 557 Eclipse. This no-nonsense hunting gun is built around the gunmaker’s precision push-feed action. It is mated to a 20.5-inch CZ barrel, cold hammer-forged and lapped in the CZ factory, ensuring unparalleled accuracy and a long shooting life.

The 557 Eclipse retains the original 557’s American-pattern stock with a strong pistol grip, a slight palm swell and a high, flat comb. Furnished in black, glass-reinforced polymer stock instead of wood, the Eclipse features a Soft Touch surface finish that will stand up to the harshest weather conditions and the roughest treatment while providing a non-slip grip.

This rifle possesses the accuracy CZ is known for, and at the same time, is an extremely affordable bolt-gun option for many hunters. The 557 Eclipse is available chambered for today’s most popular hunting cartridges: 308 Win., 30-06 Sprg, and 6.5 Creedmoor. The 6.5 Creedmoor version includes a muzzle with 5/8×24 threads for a suppressor or brake. All models feed from a 5-round, internal magazine with a hinged floorplate and come with 19mm dovetails for the scope rings’ rock-solid mounting. Read more

NEWINGTON, NH — Sig Sauer, Inc. is announcing a safety recall for the CROSS Bolt-Action Rifle, and consumers should immediately discontinue use of the rifle. This recall applies to all CROSS Bolt-Action rifles currently manufactured.

Sig Sauer has viewed an online video that presents a single CROSS Bolt-Action Rifle with a potential safety concern. This gun has been returned to Sig Sauer and upon evaluation it has been confirmed that the rifle exhibited a delayed discharge after the trigger was pulled. Sig Sauer has decided to issue a safety recall in order to implement a modification to the firing action to address this potential safety concern. Read more

(Accokeek, MD) Beretta is pleased to announce the start of our Black Friday Sale, during which consumers could receive up to $100 off their order when they spend up to $300 this holiday season on BerettaUSA.com.

Whether Black Friday shoppers are gearing up for their next hunt or day at the range or just looking for the perfect gift for their favorite firearm enthusiast, Beretta delivers various full collections that include insulating jackets, sweaters, vests, pants, bags, gun cases, and pro-shop items, including our newly launched Defense Training Gear and Xtreme Waterfowl Gear lines.

The new Beretta Flank Windbloc® Jacket is the perfect outer layer item with its 3-layer inner grid fleece design that provides maximum weather protection from wind, water, and cold conditions. The Polartec® Windbloc® fabric features a resilient membrane structure that creates an advanced barrier to protect against strong winds and block outside moisture and airflow at the microscopic level to guarantee weather protection. Featuring drawstring regulation, a reversed, two-way zip closure with chin guard, zippered sleeve and front pockets, and velcro wrist regulation with a comfortable grip, this durable jacket also allows for a greater range of motion during activity, even in inclement conditions. Read more