Vero Vellini Realtree Camo Gun Slings are not only super comfortable, but they will absolutely stay put on your shoulder in all climates and temperatures. At the same time, they offer superior durability and an exceptionally clean design with beautifully detailed styling.

Available in the most popular Realtree camo patterns, the slings use an extremely durable thorn-proof nylon camo surface for maximum wear and durability. All edges are piped to prevent fraying and the camo surface is laminated to the neoprene surface for a smooth and even finish. The three-layer Air-Cushion® system sandwiches neoprene and other natural and synthetic materials to create an almost weightless feeling when you’re carrying a firearm and will also prevent your rifle from bobbing or bouncing excessively. Read more

GENESEO, ILL. – With hundreds of thousands of members and millions of visitors and counting, The Armory Life™ is the go-to source for daily firearms-focused content, delivering fresh and engaging entertainment and education.

Featuring dedicated categories ranging from firearms, CCW, survival, tactics, training and much more, The Armory Life delivers exciting and in-depth daily content. And with video and written content created by some of the most respected experts in the firearms community, The Armory Life is a terrific resource for top firearms-related content. Read more

Fierce Firearms | Redmond, UT.

The NEW Twisted Rival from Fierce Firearms is the ideal entry level rifle in our bolt action lineup. This rifle features the deadly combination of affordability and high level performance. We have loaded this rifle with high-end components and features at a price point that is unmatched.

Twisted Rival Features:

• Custom Fierce 2-lug action with our unique 70 degree bolt throw. The shortened bolt throw will allow unobstructed bolt cycle when shooting with an oversized scope. The bolt raceways are wire EDM cut to ensure the tightest machined tolerances for accuracy and lock up. There are no corners cut in the production of the Rival action.
• Spiral fluted, match grade stainless steel barrel. The “twisted” contoured barrel is cryo-treated and hand lapped to ensure barrel integrity and our industry leading 1/2 MOA accuracy guarantee.
• C3 Carbon stock with integral bi-pod rail. The vertical pistol grip was designed to be the perfect crossover stock for both hunting and long range shooting. The palm swell pistol grip and high negative comb cheekpiece make this one of the most comfortable stocks you will ever shoulder.
• Custom adjustable trigger (1-3 lbs.). Trigger is set standard at 2.5 lbs. Cleanest trigger break available.

With all the high-end features and performance packed into this rifle platform you will hit the hills or the bench with the confidence you need to make any shot. At Fierce there is no compromise and that is why all of our rifles have a limited lifetime warranty. It is time to get Fierce and experience the difference. Read more

GENESEO, ILL. – Springfield Armory® is proud to announce the newest addition to the popular XD-M® Elite series — the XD-M® Elite 3.8″ Compact OSP™.This EDC-ready 9mm, like all the XD-M Elites, redefines what you should expect from modern, striker-fired firearms.

The XD-M Elite 3.8″ Compact OSP is designed for concealed carry, combining impressive capacity and performance with concealable dimensions for ease of carry. The 3.8″ match grade Melonite® finished barrel maximizes ballistic performance while remaining compact for concealability, and the compact grip frame houses a double-column stainless steel magazine that provides 14+1 capacity in the two included magazines.

As an Optical Sight Pistol (OSP), the new XD-M Elite 3.8″ Compact OSP features a removable seamless cover plate that reveals a mounting location for the optic of your choice, such as the new HEX™ Dragonfly™ or HEX Wasp™.

To facilitate quick reloads, the XD-M Elite 3.8″ Compact OSP also features a removable extended and flared “short” magwell. An additional benefit of the removable magwell is that you can quickly convert the pistol from a compact to a full-size frame with a 19+1 capacity. This is accomplished by simply removing the magwell and employing optional full-size XD-M magazines with compatible magazine sleeves.

At the heart of the pistol is the Match Enhanced Trigger Assembly (META™) system, a superbly refined trigger designed to wring out the most from the pistol’s most important interface with the shooter. Featuring a flat face and integral overtravel stop, the META™ system delivers the finest trigger pull available on a production polymer-framed pistol. Read more

Guns.com announced today that they’ve partnered with Credova Financial to provide financing options to customers. Now, you’ll be able to apply online in seconds and get a near instant approval decision without any impact to your credit score.

By selecting Credova, approved customers can make their purchase today, but pay over time instead of all upfront. Credova doesn’t use any hard inquiries, so customers can get approval to finance their gun and gear without hurting their credit.

Offering deals as good as 90-day interest-free for select buyers, it’s protection now, payment later – which adds just another reason why Guns.com is your easy, one-stop shop for online gun buying.

“Guns.com has one of the largest selections of firearms and gear available online, and our goal is to give customers a level of service they would expect from top ecommerce sites in any industry. Credova has given us one more way to help Americans exercise their 2A rights without breaking the bank,” says Greg Minkler, Guns.com’s Chief Executive Officer. “And because the vast majority of what Guns.com sells is from local gun stores across the country, it’s another great way to help out small local businesses in your area.” Read more

HOUSTON, TEXAS – Primary Arms has announced a new rifle giveaway in partnership with On Target Magazine that runs until July 10, 2021. Like other Primary Arms gun giveaways, this giveaway is completely free to enter and is available through the On Target Magazine giveaway page.

The Gun & Gear Giveaway centers on a Faxon Firearms 5.56mm Ascent 16-inch carbine, paired with a Primary Arms Optics GLx® 2.5-10x44mm FFP Rifle Scope and GLx 30mm Cantilever Scope Mount. This general-purpose rifle also includes a Magpul MS1 Sling, Magpul QD swivels, a Slate Black Industries SVG M-LOK Vertical Grip, a Real Avid Gun Boss Pro AR-15 Cleaning Kit, and an Evolution Outdoor EVA 42” Tactical Rifle Case. All in all, this kit is worth over $1,700, making it a worthy addition to any rifle collection.

“We’re excited to partner with On Target Magazine for another free rifle giveaway,” says Dina Sanders, Primary Arms’ Brand Marketing Manager. “This giveaway package is perfect for new or experience gun-owners that want to supplement their collection with a high-performance, general-purpose AR-15. We’ve hand-selected these parts from our collection to ensure comfortable ergonomics and exceptional precision for any activity.” Read more

ANOKA, MN – The Federal shotshells that will be used to compete with at the Olympics have begun the journey to Japan. The official ammunition of USA Shooting left the docks this week and will arrive at Camp Asaksa, Japan, site of the Olympic shooting competition. Team members Kayle Browning, Brian Burrows, Vincent Hancock, Austen Smith, and Derrick Mein will load the best shotshells Federal makes as they chase their Olympic shotgun sports dreams.

“As a company that sponsors the highest level of competition shooters, we are excited to watch them compete and to be part of their journey to bring home a medal for the U.S.A.,” stated Jason Vanderbrink, President of Federal Ammunition. “We’ve been planning for this event with USA Shooting for years. The time is finally here, and our ammo is ready to help place them on the Olympic podium.” Read more

West Hartford, CT – Colt Holding Company LLC (“Colt”) announced Monday (May 24, 2021) that CZG – C?eska? zbrojovka Group SE (“CZG” or “the Group”; PSE: CZG), having secured all necessary regulatory approvals from the U.S. and Canadian authorities, has successfully closed its acquisition of 100% of the equity interest in Colt, the parent company of the U.S. firearms manufacturer, Colt’s Manufacturing Company LLC as well as its Canadian subsidiary, Colt Canada Corporation.

CZG and Colt are confident that the merger will bring significant operational, commercial, and R&D synergies for the combined business, which generated pro-forma aggregated annual sales in excess of USD 570 million in 2020 and which has more than 2,000 employees in the Czech Republic, the United States, Canada and Germany. Read more