Butler Creek Unveils New Element Scope Caps

Modular, Rugged Caps Offer Customization and Uncompromising Protection

OVERLAND PARK, Kan. –– Butler Creek®, maker of smart, field-proven hunting and shooting accessories, announced today the launch of its new Element Scope Caps. Rugged and modular, Element Scope Caps are designed to protect almost any scope thanks to various size options and a multi-flex rubber sleeve design.

The Element Scope Cap comes with modular, interchangeable lens caps to choose from – clear disk, ballistic data disk or standard black disk. The ballistic data disk accepts a ballistic chart template insert, which can be downloaded and printed from the Butler Creek website. This gives shooters easy access to critical ballistics data in the field, providing them with all the information they need to make an accurate shot before pulling the trigger. Read more

Ruger Introduces the MAX-9 Pistol

Sturm, Ruger & Company, Inc. (NYSE: RGR) is excited to introduce the MAX-9™ – a pistol with all the features of a full-sized handgun in a size that is comfortable for everyday carry. Chambered in 9mm Luger, the Ruger® MAX-9 has an impressive 12+1 capacity. It measures just 6” long, has a slide width of less than 1”, weighs 18.4 ounces, and is equipped with a 3.2” barrel. This micro-sized pistol fits comfortably in an inside the waistband holster or pocket holster, or conveniently in a concealed carry purse.

The MAX-9 features a tritium fiber optic day/night front sight that adapts to a variety of light conditions, and comes optic ready for direct mounting of co-witnessed JPoint™ and Shield-pattern micro red dot sights. The 10-round magazines fit into a comfortably sized, medium-textured grip and 12-round magazines not only provide additional capacity, but also increase the surface area of the grip. Standard models are available with an ergonomic and intuitive thumb safety that operates similarly to those found on 1911-style pistols, and Pro models are available without the external manual safety lever. All models feature an integrated trigger safety and a loaded chamber viewport that provides visual indication of a cartridge in the chamber.

“The Ruger MAX-9 is a game changer,” said Ruger President and CEO Chris Killoy. “With industry-leading features at a highly competitive price, this American-made handgun will provide a versatile option for consumers looking for a superior offering in the popular micro-compact market.” Read more

Smith & Wesson Unveils New M&P Shield Plus

The large capacity, micro-compact Smith & Wesson® M&P Shield Plus pistol is here

SPRINGFIELD, MA –?Smith & Wesson?Inc.?today announced?that it has released the next evolution of the Smith & Wesson M&P Shield pistol – the M&P Shield Plus. Designed for concealed carry, the M&P Shield Plus is the most advanced M&P Shield pistol to date, featuring a magazine capacity up to 13 rounds in a slim, micro-compact frame. The M&P Shield Plus is available in 9mm in a variety of configurations, including Performance Center® models with optics cuts, upgraded sights, and more.

Kyle Tengwall, Vice President of Marketing, said, “We’re excited to announce the next evolution of the M&P Shield pistol – the M&P Shield Plus. Packed with popular features such as a flat-face trigger, large capacity magazine, optics cuts, and more, the M&P Shield Plus product line has been designed to meet the needs of today’s firearm consumer. With over three million M&P Shield pistols sold in the past decade, the Smith & Wesson M&P Shield is a proven, reliable platform with the ability to stand the test of time – and best of all, the new M&P Shield Plus pistols are rolling out to retailers across the country now.”

The new M&P Shield Plus comes in both standard and Performance Center models, each with a variety of enhancements. The M&P Shield Plus features the hallmark 18-degree grip angle of the M&P pistol series for a natural point of aim, helping to better manage recoil and get back on target quickly. Standard M&P Shield Plus pistols include a variety of features, including a flat-face trigger, a new, optimized grip texture designed for concealed carry, and two magazines: an extended 13+1 round magazine and a flush-fit 10+1 round magazine. Performance Center M&P Shield Plus pistols feature all of the enhancements of standard models, plus porting, fiber optic sights, longer slides, and optics cuts. The MSRP on the new M&P Shield Plus pistol starts at $553. Read more

Steelhead Outdoors Nomad 32 Modular Gun Safe

Prior Lake, MN – Steelhead Outdoors added a new product to its growing Nomad modular gun safe line. The new Nomad 32 provides hunters, shooters and firearm collectors with a mid-size choice in between its Nomad 26 and Nomad 38 models. The model numbers correspond with the gun safes’ exterior width. All Steelhead Outdoors Nomad modular safes feature American-made quality and precision engineered versatility. Nomad safes can be ordered with either a dial mechanical lock or a push button digital lock.

Compare the data to select a Nomad model or work with the Steelhead Outdoors engineers to create a custom gun safe. Custom-built Steelhead Outdoors modular safes can fit any space in the home and are available in a multitude of colors.

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Steelhead Outdoors modular gun safes are easily moved and assembled by two people. Traditional safes require hiring a specialized safe moving company, which is costly, or enlisting buddies on a dangerous DIY adventure each time the homeowner moves. Read more

SIG SAUER P365X ROMEOZero Now Available

NEWINGTON, N.H. – SIG SAUER, Inc. is proud to introduce the P365X ROMEOZero, the newest addition to the P365 series of pistols. The P365X ROMEOZero combines the 3.1 inch barrel of the original P365 with the P365XL XSERIES grip module, featuring a 12-round flush fit magazine, with a factory installed ROMEOZero red dot sight, bringing a new level of performance to everyday carry.

“The SIG SAUER P365 series of pistols is the leader in the industry for everyday carry and continues to set the standard for delivering unprecedented capacity in a micro-compact size,” said Tom Taylor, Chief Marketing Officer and Executive Vice President, Commercial Sales, SIG SAUER, Inc. “The introduction of the P365X ROMEOZero further redefines everyday carry by combining the XSERIES features first introduced with the popular P365XL – including the larger grip module and XSERIES trigger – with the shorter 3.1 inch barrel of the original P365, making it an all-around more comfortable concealed carry pistol.”

The SIG SAUER P365X ROMEOZero is a 9mm striker-fired pistol, featuring the XSERIES P365 grip module with an integrated carry magwell and extended beavertail, with the standard 3.1 inch P365 barrel and slide with XSERIES markings, a factory installed ROMEOZero micro-open reflex sight, X-RAY3 day/night front sight, and the XSERIES flat trigger with a 90-degree break. The P365X ROMEOZero ships with two 12-round magazines (15-round magazines available separately). Read more

Update: CMP’s 2021 National Matches

CAMP PERRY, Ohio – Looking toward the summer months, the Civilian Marksmanship Program (CMP) is eagerly anticipating the return of one of the most acclaimed events of the year – the National Rifle and Pistol Matches, held on the historic ranges of Camp Perry.

The National Matches has been an honored tradition for generations – first firing on the Camp Perry grounds in 1907 and featuring a lineup of rifle, pistol and air gun events for both seasoned and aspiring marksmanship competitors.

With the evolving regulations of COVID-19, CMP staff members are hard at work updating the National Matches to fit the modern era. Procedures for the 2021 National Matches include revisions to safety regulations (such as social distancing and mask wearing), limiting firing points, squadding protocols, in-processing, awards and other details.

The CMP is partnering with the Ohio National Guard to remain up-to-date on CDC guidelines, to provide an environment that is as safe as possible for guests of Camp Perry, while also staying true to the events and customs that have made the National Matches a celebrated destination for marksmanship enthusiasts for over a century. Read more

Christensen Arms Introduces the “Find My Firearm” Selection Tool

Gunnison, UT — Christensen Arms, manufacturer of state-of-the-art precision firearms and custom carbon fiber barrels, is proud to announce the new “Find My Firearm” selection tool located on the Christensen Arms website. Whether you’re picking out your very first firearm, or you’re just looking for an expert opinion, we’ve got you covered. This new tool will serve as a personalized firearm selection that will give you results based on your input.

The new “Find My Firearm” tool is our on-line solution to conveniently help consumers research, compare and purchase Christensen Arms firearms from their local dealers. This state-of-the-art consumer firearm selection/purchasing tool is brought to you by the progressive thinking minds that produce some of the world’s most technologically advanced firearms.

“No matter what your experience level is with firearms, this unique firearm selection tool will help guide you to the one that’s is the perfect fit based on your specific needs,” said Stephen Graham, Senior VP of Marketing, Christensen Arms. “We want to make purchasing your first or your next Christensen Arms firearm as easy and informative as possible.” Read more

Taurus Introduces the G3 T.O.R.O and G3C T.O.R.O.

(Bainbridge, GA) – Taurus®, manufacturer of premium handguns for defense, hunting, and sport shooting introduces the new Taurus G3 T.O.R.O and G3C T.O.R.O.

Given the growing penchant for shooters to include micro red dots on their semi-autos—be it for personal defense, recreational shooting, or competition work—Taurus brings the G3 series pistols into the optic arena for 2021 with the release of the full-size G3 T.O.R.O. (Taurus Optic Ready Option) and the compact G3c T.O.R.O.

Both the G3 T.O.R.O. and the G3C T.O.R.O. are similar to the G3 and G3C, respectively, except for their slide configuration. The slides for the T.O.R.O. series feature a factory optic cut so that consumers can immediately add their choice of micro red dot without the expense of custom gunsmith work or “downtime” of their handgun. What’s more, the T.O.R.O. system’s design accommodates a broad range of popular optics on the market today, thanks to an ingenious interchangeable plate mounting system. Read more

Vortex Edge Open For Business

Check out our full suite of courses and meet the team!

BARNEVELD, Wis. – Vortex Edge™, our 55,000-square foot state-of-the-art training facility, is ready to accommodate shooters of all skill levels. The Vortex Edge™ team—drawing on decades of experience—has been hard at work developing courses to help every shooter take the next step in their training.

For a first look at everything Vortex Edge™ has to offer, check out this walk through video.

Our mission

“Whether it’s optics and accessories, apparel, or working closely with customers, our goal is to create memorable experiences that exceed our customer’s expectations with every interaction. Vortex Edge™ is an extension of that goal,” said Joe Hamilton, CEO of Vortex Optics. Read more

Sauer Partners with Kinsey’s Inc.

San Antonio, Texas – Blaser Group is pleased to announce its Sauer 100 rifles are now available through Kinsey’s, Inc., a leading distributor serving the outdoor hunting industry. This new partnership will give Kinsey’s customers – more than 4,600 retailers nationwide – access to the S100 line of bolt-action rifles from renowned German gunmaker J.P. Sauer and Sohn.

Designed for precision hunters and shooters, these accurate, rugged, reliable Sauer rifles deliver guaranteed five-shot sub-MOA performance and feature a crisp, user adjustable single-stage trigger, detachable magazine, three-position safety, and German steel cold hammer-forged Sauer barrel.

“We are proud to partner with Kinsey’s and know their widespread relationships with retailers throughout the country will help us continue to meet consumer demand for these Sauer 100 rifles, known for their performance and value,” said Jason Evans, CEO, Blaser Group. Read more

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