NEWINGTON, N.H. – SIG SAUER, Inc. is pleased to announce the SIG SAUER Custom Works P365 Fire Control Unit is now shipping to select SIG Master and Elite Dealers, and the SIG Custom Works P365 Studio is now live at sigsauer.com. The standalone P365 Fire Control Unit (FCU) brings an entirely new level of customization and personalization to the world’s most popular micro-compact, everyday carry pistol with the ability to build a completely custom P365 using the exclusive SIG Custom Works P365 Studio at sigsauer.com.

“The P365 pistol was groundbreaking because it brought an unprecedented,10+1, 12+1 or 15+1 capacity to a micro-compact everyday carry pistol. The revolutionary design and innovation of the P365 took the market by storm to become the world’s most popular, everyday carry pistol,” began Tom Taylor, Chief Marketing Officer and Executive Vice President, SIG SAUER, Inc. “Now with the introduction of the P365 Fire Control Unit we have brought an entirely new level of customization and personalization to the P365 platform – America’s most popular micro-compact pistol, is now also the most customizable.”

The SIG SAUER P65 Custom Works Fire Control Unit (FCU) is a patented, serialized fire control unit (only available at select retail stores) that features a titanium nitride coating, a titanium nitride flat trigger, a custom FCU Serial Number (FC####) and is compatible with all 9mm P365 accessories.

“In conjunction with the availability of the P365 FCU in retail stores, we have also launched the SIG Custom Works P365 Studio online at sigsauer.com. From grip modules to optics, and everything else you could possibly need to configure your P365 in thousands of different ways, the studio has it all right at your fingertips,” continued Taylor. “This level, and ease, of customization was first introduced through the popular P320 Custom Works Studio, and based on the overwhelming popularity, and quite honestly the demand, to incorporate your personality to your pistol, we are bringing the capabilities of the SIG Custom Works Studio to the P365.” Read more

Carlson’s New Bismuth Bone Buster™ Choke Tubes are designed to help you unlock the performance of Bismuth shotgun ammunition.

Bismuth is making a comeback as a cost-effective alternative to the rising expense of shooting tungsten-based shot shells while offering more knock-down power than lead. With this devastating power, Bismuth has all of the downrange capabilities hunters look for in their shot shells with the added advantage of being able to use tighter constrictions to produce dense patterns with more down-range energy.

Harness that hard-hitting Bismuth performance with Carlson’s New Bismuth Bone Buster™ Choke Tubes! With a longer parallel section and tighter constrictions, these choke tubes pattern bismuth better than factory or most aftermarket chokes.

Carlson’s Bismuth Bone Buster™ Choke Tubes are manufactured in the USA from 1704 stainless steel, have a non-reflective matte black finish, and are backed by Carlson’s lifetime warranty.

Carlson’s Bismuth Bone Buster™ Choke Tubes are offered in the following configurations:

Mid Range: For all Steel, Bismuth, Lead, and Hevi-Shot ammunition.

Designed for best performance from 20-45 yards.

Extended Range: For all Bismuth, Lead, and Hevi-Shot Loads. Do NOT use steel shot larger than BB or steel loads faster than 1550 FPS in this choke.

Designed for best performance from 40-60 yards.

Warning: Slugs, Sabots, and Rifled Slugs may NOT be used in Carlson’s Bismuth Bone Buster™ Chokes Tubes. Read more

BROOKSVILLE, FL –– Adams Arms, industry leading pioneers of piston-driven AR platform firearms, announced the AA19, a performance-driven compact 9mm Luger handgun.The AA19 combines Adams Arms years of experience with handgun barrel and slide innovations with its mission of elevating firearm reliability and performance.

“Adams Arms is known for its slides and barrels for custom handguns, and now we’ve brought all of our expertise into one complete pistol,” Steve Green, Adams Arms Vice President of Sales and Marketing said. “Our customers have been asking for an Adams Arms handgun for years, and now it is ready. The new AA19 incorporates design elements that refine its ergonomics and performance. Every detail on the new AA19 adds upgrades that maximize its potential for both EDC and competition.” Read more

Irving, TX – Birchwood Casey, the industry leader in targets and shooting support gear, has the answer for making your training sessions both productive and exciting while getting the greatest return out of your precious ammo stash. It’s called the Texas Star Plinking Target.

The Texas Star is a new reactive target developed to build the shooter’s speed, boost their ability to acquire targets quickly, and to train them to engage multiple targets with precision and confidence. Read more

New M&P12 Shotgun Delivers Innovation, Capacity in a Compact Package

SPRINGFIELD, Mass., (August 17, 2021) – Smith & Wesson announced today that it has introduced a new, bullpup-style pump action shotgun: the M&P®12.

Designed for home protection, the new M&P12 shotgun is packed with features in a compact, maneuverable package. The M&P12 is chambered for 12 gauge 3” shells but is able to accept a combination of standard 2 3?4”, 3” magnum, and mini-shell loads, offering the user a variety of load options to best suit their needs. The M&P12 also features complete ambidextrous controls, an M&P grip, picatinny-style rail, and more.

Kyle Tengwall, Vice President of Marketing, said, “Smith & Wesson has a long, storied history of making handguns for self-defense, yet no conversation around personal protection can be complete without mentioning the 12 gauge shotgun. With the introduction of the new M&P12, Smith & Wesson is able to offer our consumers a personal protection product in a variety of categories: pistol, revolver, rifle, and shotgun. Today, we’re excited to unveil the M&P12 – a new category introduction for Smith & Wesson, and a firearm that’s purpose-built for protection and a blast to shoot at the range.”

The M&P12 shotgun is built on a reliable, pump-action platform with two independent magazine tubes that feature load assist buttons to simplify loading and unloading. Each tube can hold up to 7 rounds of standard 2-3/4” shells, or up to 6 rounds of 3” magnum shells. Mini-shells can also be utilized for maximum ammo adaptability. Magazine tubes are easily selected using a simple, push button selector, providing the operator with a visual cue of which magazine tube is feeding the barrel. Read more

(CINCINNATI, OH) – Faxon Firearms, a Cincinnati, Ohio-based manufacturer of quality rifle and pistol components, and complete firearms, will soon be wrapping up their “10/22 Builder Event” giveaway… but there is still time to enter!

“At Faxon Firearms, we truly believe in ‘The Fellowship of Firearms™,’ which makes giveaway events like this one really special. So many people began their shooting sports activities on the 10/22 platform, so it was a natural move for us to begin manufacturing Faxon Rimfire Barrels for 10/22, allowing us to apply everything people love about our AR and Pistol Barrels to the beloved ‘.22.'” – Dustin Wallace, Faxon Media Director

The Faxon Firearms 10/22 Builder Event giveaway features a prize pack valued at over $3,000 and includes:

• Faxon Firearms:
  • TiN Flame Fluted Faxon Rimfire Barrel – Threaded
• Volquartsen Firearms:
  • 10/22 Stainless Steel Black Receiver, Competition Bolt, TG2000 Trigger Group – Black
• ORYX:
  • Beisa Chassis
• Seven Hills Outfitters:
  • Gator Waders Deck Boots & Helle ARV Knife
• Hornady:
  • RAPiD Safe AR Gunlocker
• VERTX:
  • S.O.C.P. Sling and Walker Medical Kit
• Lockdown
  • Magnum Magnet, Compact Dehumidifier, LED Vault Tape Light, PUCK
• Caldwell:
  • FDE E-MAX Shadow Ear Protection
• Crimson Trace:
  • Brushline Pro 2-7x32mm Rimfire BDC Reticle
• Wheeler Tools:
  • Scope Rings

You can enter the giveaway through August 22, 2021, via the following link: https://bit.ly/Faxon1022 Read more

HOUSTON, TEXAS – Primary Arms has announced a new free gun giveaway for August.

The Primary Arms Concealed Carry Giveaway includes a comprehensive EDC package, complete with a brand-new SIG Sauer P365XL, a Holosun HS507K-X2 Mini Reflex, an ANR Design AIWB Holster, plus a set of spare mags and apparel from Vertx and Primary Arms. Valued at over $1,100, this setup includes everything you need to get started in concealed carry. Primary Arms also released a blog that details every part of the setup, describing the thought process and reasons for selecting each product.

“For our August giveaway, we put together a custom carry package with everything you need to start your venture into EDC,” says Dina Sanders, Primary Arms’ Brand Marketing Manager. “Whether you’re new to concealed carry or a long-time expert, this P365XL setup is certain to excite.”

As with all of Primary Arms giveaways, entry is completely free, and no purchase is necessary. For giveaway entry information and details, click here. Read more

HOUSTON, TEXAS – Primary Arms Government has announced their August giveaway, offering a chance to win a complete Sons of Liberty Gun Works M4 Patrol Rifle SL and the new Primary Arms Optics SLx 1x MicroPrism.

Every month, Primary Arms Government offers a new and exclusive sweepstakes for professional customers only. Active-Duty Military, Veterans, and First Responders may enter for free, earning a chance to win a free firearms package with top-quality parts and accessories.

This month, Primary Arms Government is partnering with Sons of Liberty Gun Works with a new 16” M4 Patrol Rifle SL, which features a 4150CoMOV 1:7 MPI HPT Barrel, a Magpul SL Mid-Length Handguard, and the SOLGW Liberty Fighting Trigger. To complete the setup, Primary Arms Government also includes the new Primary Arms Optics SLx 1x MicroPrism with ACSS® Cyclops G2 reticle. This recently released optic adapts the best features of a red dot to a miniaturized prismatic design. Read more