Iron Valley® Supply is bringing you an incredible special make up. The Smith & Wesson Equalizer Bundle, in partnership with Shark Coast Tactical, is getting the Iron Valley treatment! Available now with an exclusive OD green polymer frame, the Smith & Wesson Equalizer is everything you need in a CCW. From its EZ® Racking slide and crisp trigger pull, to its Viridian® RFX11 optic and Savior Equipment® pistol bag, the Equalizer bundle is ready to go right out of the box.

This bundle includes the OD green polymer Equalizer pistol, one Viridian® RFX11 optic, one Savior Equipment® pistol bag, one Maglula® UpLula® loader, one 10-rd, one 13-rd, and one 15-rd magazine. Read more

Introducing Rattle Can Camo Water Transfer Printing film, a distinct black-and-clear camouflage netting pattern that looks amazing over any base coat color. This unique camouflage is inspired by the real-world spray paint techniques used by tactical operators worldwide. Rattle Can Camo gives manufacturers the ability to replicate this popular rugged look at scale and on budget. Let’s dive in below.

Why You Should Try Rattle Can Camo Hydrographic Film Read more

GunBroker.com has partnered with Benelli to launch the Benelli’s Win a Gun for Every Season Holiday Giveaway by GunBroker, a December sweepstakes that will award six premium Benelli hunting firearms tailored for every season and every pursuit.

From the duck blind to the whitetail woods to high country adventure, this holiday promotion gives hunters and shooters the chance to win a top tier Benelli shotgun or rifle built for serious days afield. Six lucky winners will each receive one firearm from a lineup that covers waterfowl, upland, big game and all points in between.

During the month of December, eligible participants can enter the Benelli’s Win a Gun for Every Season Holiday Giveaway by GunBroker for a chance to win one of the following Benelli firearms:

·Lupo 6.5mm PRC Rifle, Model 15102 – $1,699 MSRP

·Super Black Eagle 3 Shotgun, Model 10317 – $1,949 MSRP

·Ethos SuperSport Shotgun, Model 10632 – $2,499 MSRP

·Advanced Impact SBE Shotgun, Model 12381 – $2,599 MSRP

·Lupo HPR 6.5 PRC BE.S.T Rifle, Model 15702 – $2,949 MSRP

·828 U Shotgun, Model 10746 – $3,199 MSRP

The total approximate retail value of all prizes is $14,894. Read more

WASHINGTON, D.C. — NSSF®, The Firearm Industry Trade Association, revealed that the FBI’s National Instant Criminal Background Check System (NICS) completed 530,156 background checks related to firearms for the week leading up to, and including, “Black Friday,” one of the busiest shopping days of the year. That figure is down from 2024’s total of 613,380 for the same time period. The 2025 total is a 13.6 percent decrease from the 2024 figure.

NICS completed 165,183 background checks on “Black Friday” alone. The figure approximates firearm sales at retail on that day, although it also includes background checks for other purposes related to firearms such as approvals for concealed carry permits. NSSF will later this week release its Adjusted NICS figures for November reflecting only those background checks related to the sale of a firearm at retail.

NSSF has worked with firearm retailers to spread out special sales offers to customers throughout the week leading up to “Black Friday” so as not to overwhelm FBI NICS on a single day, which can result in longer than normal wait times. Read more

O.F. Mossberg & Sons, Inc. is proud to announce that it has been awarded a contract for approximately $11.6 million dollars to supply the U.S. Army with additional Mossberg® 590A1™ pump-action shotguns. First adopted by multiple branches of the U.S. Military in 1987, the Mossberg 590® proved its reliability and durability by successfully completing the rigorous MIL-SPEC 3443E testing protocol.

Following its adoption, the U.S. Military requested a purpose-built variant capable of withstanding sustained, high-volume use in the most demanding environments. That requirement led directly to the development of the Mossberg 590A1 — a strengthened, mission-ready evolution of the original 590 platform.

“Mossberg is honored to receive an additional contract from the U.S. Department of Defense for the battle-proven 590A1 shotgun,” said John MacLellan, Mossberg’s Vice President of Sales and Marketing. “This award reflects our long commitment to supplying rugged, mission-capable firearms built to exacting standards — and reinforces our pledge to provide timely solutions that support the safety and effectiveness of U.S. service members.” Read more

Italian Firearms Group (IFG) is offering a limited-time, sitewide 25% discount for Black Friday, running November 28 through December 1, 2025. The event is a rare opportunity for collectors and competitive shooters to enjoy considerable savings on IFG’s portfolio of brands, including F.A.I.R. shotguns, Pedersoli reproductions, and Tanfoglio competition pistols. Read more

Renowned conservationist and outdoorsman, Will Primos, partners with the Congressional Sportsmen’s Foundation, Ducks Unlimited, National Wild Turkey Federation, Rocky Mountain Elk Foundation, and Pheasants Forever and Quail Forever, to bring awareness to what conservation is and the role sportsmen and women play through the ‘Truth About Conservation.’

A rare collection of five Purdey hammer shotguns owned by famed outdoorsman and conservationist Will Primos will be auctioned on December 5, 2025 at 9 a.m. CT at RockIslandAuction.com, offering a once-in-a-lifetime opportunity to support wildlife conservation. The collection, featuring shotguns in .410, 28, 20, 16, and 12 gauges, is the cornerstone of the ‘Truth About Conservation’ campaign, an initiative to promote science-based habitat management.

In an unprecedented arrangement to ensure every dollar supports conservation – with no buyer’s fees or seller’s fees –100 percent of the auction proceeds will be donated directly to five of the nation’s leading conservation groups: the Congressional Sportsmen’s Foundation, Ducks Unlimited, the National Wild Turkey Federation, Rocky Mountain Elk Foundation, and Pheasants Forever and Quail Forever.

The funds raised will advance the campaign’s mission to spread awareness of the North American Model of Wildlife Conservation and highlight how hunters’ and anglers’ contributions create healthy landscapes and abundant wildlife for the public. This unique auction allows a supporter to acquire a piece of firearms history while making a significant and direct contribution to the future of conservation.

Reflecting on the auction, Will Primos shared, “It dawned on me one day how important the habitat is to everything we value in the outdoors. I wanted to give back in a way that was special, something that would make a lasting impact. Read more