Stoeger’s M3000 Tactical Shotgun

Accokeek, MD – Shotgun enthusiasts have come to know Stoeger’s M3000 semi-auto shotgun as a go-anywhere, do-anything platform for all manner of hunting and clay-busting pursuits. For 2025, Stoeger expands its M3000 lineup into the personal defense realm with the addition of the all-new M3000 Tactical.

Powered by the “cycles-anything” Inertia Driven® system, with its clean operation and rotating bolt head for positive lockup, the M3000 Tactical is the practical choice for those looking for a highly capable, always dependable semi-auto shotgun for home and personal defense.

The M3000 Tactical begins with a Tungsten Cerakote® receiver fitted with an 18.5-inch barrel. The barrel comes with a breacher-style choke and a pedestal front sight that is built to take the hard knocks. This sight works in conjunction with a robust ghost ring rear sight for fast and accurate sight picture acquisition. Those who prefer an optic can take advantage of the included Picatinny rail or the factory optic cut using supplied adaptor plates that have an RMR or Burris footprint.

Validating the shotgun’s fighting credentials is a tactical-style stock hosting an ergonomic pistol grip with an integrated buttstock. The stock includes both M-LOK and QD mounting points for diverse sling positioning and a prominent cheek riser to ensure good eye alignment with the open sights or an optic.

As with all M3000-series shotguns, the M3000 Tactical features a large bolt handle, an oversized bolt release, and a large safety button to assist in high-stress operation. Similarly, the loading port is beveled to promote fast reloading.

The M3000 Tactical is offered in a 2 3/4- and 3-inch 12-gauge chamber with a 4+1 capacity. MSRP is $449. Read more

Franchi Upgrades Affinity Waterfowl Elite Shotguns

Accokeek, MD – Waterfowl enthusiasts throughout the world count Franchi’s Affinity shotguns as their trusted partners in the duck blinds (next to their faithful and hard-working dogs, of course). With its refined ergonomics, dependable performance, and Inertia Driven® semi-auto action cycling everything from standard to magnum loads, the Affinity series has delivered enviable results from ag fields and marshes to flooded timber.

Now, 13 years after its introduction, Franchi presents a redesigned platform with the all-new Affinity 3.5 Waterfowl Elite and Affinity 3 Waterfowl Elite. Built for the waterfowler, the Affinity Waterfowl Elite series enters 2025 with a fresh look that holds to the manufacturer’s Italian craftsmanship heritage while advancing performance-driven refinements in operation, comfort, and handling.

A quality waterfowling piece must be smooth to mount, easy to swing, and maintain a solid grip in the hands under the toughest of conditions. The Affinity Waterfowl Elite’s upgrades meet those criteria with a thinner forend and more robust checkering, offering exceptional grip for decisive mounting and muzzle control. Read more

Lipsey’s Smith & Wesson Ultimate Carry J-Frame Line with New Titanium Exclusive

Baton Rouge, La.—Lipsey’s, a nationally renowned firearms distributor, has officially launched the all-new Smith & Wesson Ultimate Carry Titanium J-Frame revolver offered in both stainless and black chambered in 32 H&R Magnum.

Built on the overwhelming success of the Ultimate Carry J-Frame released last year at SHOT Show, Lipsey’s didn’t hesitate to return to Smith & Wesson for this new collaboration. The end goal was to make the UC revolver even lighter while still maintaining shootability with the 32 H&R Magnum cartridge on board.

The Lipsey’s Exclusive Ultimate Carry Titanium shed the steel cylinder of the original models for a titanium cylinder. The UC Titanium is still packed with the same upgrades as the original, including features like the UC sights, endurance package, and upgraded trigger. The revolver comes installed with Smith & Wesson Rubber Boot Grips and also includes Hamre Forge AFR Undercover grips for added stability and comfort. These modifications shave over 3oz. off of the gun, which now weighs in at only 13oz. Additionally, a discount card is included to purchase a Hamre Forge AFR Hook Panel. Read more

Taurus Introduces the Taurus 850

[Bainbridge, GA] – Taurus USA, a trusted leader in innovative and reliable firearms, is proud to announce the release of the Taurus 850, a modern take on the classic small-frame revolver, chambered exclusively in .38 Special. Designed for unmatched reliability, concealability, and performance, the Taurus 850 offers an ideal solution for those embracing the “snubby life,” delivering a dependable revolver for everyday carry or personal defense. Available in sleek black and stainless-steel finishes, with 2-inch and 3-inch barrel options, the Taurus 850 redefines the .38 Special revolver, delivering enhanced versatility and performance in a compact, snag-free design.

The Taurus 850 features a smooth Double Action Only (DAO) trigger system, paired with an internal shrouded hammer that ensures a smooth, snag-free draw when every second counts. Its lightweight, ergonomic frame allows for easy concealment, whether holstered, carried in a bag, or tucked into a pocket. Combining practicality and power, the Taurus 850 offers peace of mind with every shot.

Key Features of the Taurus 850: Read more

Introducing the Nova 3 Hunting

Accokeek, MD – Benelli kicks off 2025 with the release of its next-generation pump-action shotgun, the Nova 3 Hunting. Building on the rugged, no-fail construction of the original Nova, the new Nova 3 Hunting furthers the brand’s workhorse mission to provide price-conscious, performance-minded hunters a tough and dependable shotgun for any outdoor adventure.

The Nova 3 Hunting continues the Nova’s innovative one-piece and corrosion-proof framework with a 100% Poly-Mod construction, forming a strong, unitized receiver and buttstock configuration. This gen 3 version includes a reshaped buttstock and forend with the more aggressive Ergo-Evolved Diamond Grip scalloping for improved grip and operation in all weather conditions. The trigger guard is also enlarged and re-profiled for enhanced use when wearing gloves.

Continuing the functional upgrades, the Nova 3 Hunting boasts a larger ejection port and faster 3-inch chamber to deliver a 14-percent shorter cycling stroke when compared to the original Nova. The ejection port contour lines now blend with the receiver for a sleeker look and aesthetic continuity. All this, combined with a beveled loading port for smoother, faster loading, Benelli’s rugged M4 bolt face, and a manual shell stop for clearing the chamber without releasing a round from the magazine, translates to a fast-operating, ergonomic pump-action shotgun hunters can depend on.

The Nova 3 Hunting debuts with a 12-gauge 2 3/4- and 3-inch chamber in 26- or 28-inch barrel lengths. Each configuration is offered in black synthetic, Realtree® Max-7™ camo, and Mossy Oak® Bottomland™ camo. Standard features include IC, M, and F Mobil choke tubes, vented rib with red bar sight, and a drilled and tapped receiver for optic installation. MSRP: $529 – $629 depending on model. Read more

RAW Introduces the HM1000x Mini Hunter in 30 Caliber

Fort Worth, Texas –– RAW (Rapid Air Worx), a trusted name in precision air rifles,
is proud to announce the expansion of its acclaimed HM1000x Mini Hunter lineup with the addition of a new .30 caliber model. Designed for hunters and precision shooters, the Mini Hunter in .30 caliber combines compact design, unmatched accuracy, and regulated power to deliver a next-level shooting experience.

Key Features of the HM1000x Mini Hunter in .30 Caliber Read more

Ear and Eye Protection Brand ULTRX at 2025 SHOT Show

Louisville, CO: Post pandemic, firearm and protection categories may be waning, but customer interest for new and innovative accessories that help them shoot safer…is at an all-time high. ULTRX™, a new transformative brand launched by Allen Company in 2024, continues that momentum into the new year with the expansion of key product segments including digital sound enhancement, expanded youthful color palettes and a multitude of stylish eye protection options.

ULTRX™ Ear and Eye Safety Protection products were picked up nationwide by some of the industry’s largest retail outlets and can be identified by the high-visibility chartreuse and gray retail packaging they utilize. The initial launch year included approximately 65 new items targeted across digital earbuds, high-fidelity sound earmuffs, passive earmuffs, and small in-ear protective formats. Read more

GForce Arms Introduces the 12HAMMER

The new 12-HAMMER cycles without the need of high velocity ammunition. Most Turkish made MKA-1919 style shotguns require 1300fps velocity ammunition, the 12-HAMMER does not. It will cycle light 7.5 shot loads, and all the way up to 3″ T-shot and steel. This is a highly efficient shotgun that eats almost anything you feed it.

GForce Arms, renowned for its commitment to precision and reliability, proudly announces the launch of the 12HAMMER, a high-performance 12-gauge shotgun designed to meet the diverse needs of shooters from home defense to tactical operations. Engineered to deliver flawless performance, the 12HAMMER combines cutting-edge technology with rugged construction to create a firearm that is as versatile as it is durable.

Engineered for Excellence
At the heart of the 12HAMMER is its fully redesigned rear-driven gas piston system, which ensures smooth, consistent cycling across a wide range of ammunition. From low-velocity birdshot to high-powered slugs, the 12HAMMER is optimized to deliver reliable performance in any condition. The shotgun is equipped with a buffer tube configuration that ensures smooth recoil management, making it an ideal choice for a variety of shooting scenarios.

Unmatched Versatility
The 12HAMMER features an 18.5-inch full-steel barrel, built for durability and the ability to withstand heavy use. The Benelli Mobil Choke System, paired with five factory chokes (CYL, IMP CYL, MOD, IMP MOD, and FULL), offers unparalleled flexibility in selecting the optimal choke for any given shooting environment—whether it’s home defense, the open field, or the range. With a capacity of 5+1 and compatibility with both 2 3/4” and 3” shotgun shells, the 12HAMMER adapts effortlessly to various shooting preferences. Read more

C&H Precision Launches the RMSC MAX Red Dot Optic

RICHMOND HILL, Ga – C&H Precision (CHPWS), an industry leading designer and manufacturer of precision optics, optics adapter plates, and pistol slide milling upgrades, is proud to announce the launch of the RMSC MAX, a rugged, large-windowed red dot optic designed for unparalleled performance and versatility. Built to meet the demands of modern shooters, the RMSC MAX combines cutting-edge technology with a compact RMSC footprint, making it the perfect choice for pistols and shotguns alike.

The RMSC MAX features a 90% larger reflective lens area than the average RMSC footprint optic, providing a greater field of view and faster target acquisition. This expanded window ensures users can acquire and track targets with ease, whether in competitive shooting, self-defense, or hunting scenarios.

Other standout features include: Read more

Certis Laser Rangefinding Scope from Maxview Optics

FRANKENMUTH, Mich.— Maxview™ Optics, a leading manufacturer of performance optics, introduces Certis™ Laser Rangfinding Crossbow Scope.

The all-new Certis™ has a built-in rangefinder that measures to 999 yards and calculates the actual drop and aiming point out to 100 yards. The 4×32 scope includes stationary engraved reticle available regardless of visibility conditions. The easy set-up requires zeroing your crossbow at 20 yards and entering the arrow speed to calculate your drop information. No more sighting your crossbow at longer distances to complete calibration, your drop information comes loaded! Read more

1 2 3 1,866