Clarus Corporation Acquires Sierra Bullets


We are working hard to make this transition as seamless as possible for you. From our home in Sedalia, Missouri, you can count on working with the same dedicated staff members you have trusted for years and will receive the same great service and top quality products you have come to expect.

As a valued partner, I am pleased to let you know that 2017 will be remembered not only as Sierra Bullet’s 70th anniversary, but also another milestone. Sierra Bullets has been acquired by the Clarus Corporation (NASDAQ: CLAR), a diversified holding company with other interests in the outdoor industry. I am excited to tell you about what this means for the future of our company, for you, and for your customers.

With this strategic investment by Clarus, we envision enriching our brand with the introduction of innovative new products and a greatly enhanced marketing initiative designed to support your sales goals. Sierra Bullet’s and Clarus Corporation’s matching organizational values and intense focus on quality will continue our “Tradition of Precision” for another 70 years.

Please look for great things ahead from Sierra and feel free to pass this information along to your employees, customers and friends. If you have any questions, please contact Vice-President of Sales, matt Reams at matt@sierrabullets.com.

I want to take this opportunity to thank you for your business and promise you that we will do everything we can to ensure our mutual success. Long live the King!

Thank you,

Patrick Daly
President
Sierra Bullets

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