Cabela’s donates more than $10,000 to USA Shooting Team
Cabela’s and its customers teamed up recently to raise nearly $11,000 for the USA Shooting Team to help with preparations for the 2012 Olympics this summer in London, England. During a Spring Great Outdoor Days promotion, Cabela’s pledged a $2 donation to the USA Shooting Team for each case of Winchester Super Target shotshell ammunition sold. Cabela’s customers purchased more than 5,000 cases of the ammunition, nearly doubling internal expectations for the event.
“Cabela’s is proud to be a partner with the USA Shooting Team and helps the team with funding, promotions and athlete appearances in our stores,” said Randy Moeller, Cabela’s merchandise marketing manager. “And Winchester Ammunition is the official shotshell ammunition supplier to Team USA, and is a great partner of Cabela’s, so this promotion was a natural fit.”
Cabela’s pro staff includes Olympic medalist Corey Cogdell, who won the bronze medal in the Women’s Trap event at the 2008 Summer Olympics in Beijing, China. Corey promotes the shooting sports through Cabela’s retail and online channels, and on Cabela’s Ultimate Adventures TV show.
