Twenty years ago, MidwayUSA owners Larry and Brenda Potterfield launched a special program that helps fund the fight against anti-gun initiatives. To date, this program has accumulated over $7 million in MidwayUSA Customer donations.
Created back in 1992, the NRA Round-Up program was developed to help raise funds for the National Rifle Association (NRA) and the Institute for Legislative Action (ILA). When Customers place an order with MidwayUSA by phone, mail or internet, they are asked if they want to “Round-Up” their order to the next highest dollar amount, with that amount going to the NRA-ILA endowment.
At the 141st NRA Annual Meeting & Exhibits in St. Louis last month, the Potterfields, along with their daughter Sara and their granddaughter, presented a check to Chris Cox for $6,929,025.00, the total amount of money that has been donated by MidwayUSA Customers since 1992. The check presentation was done at the Celebration of American Values Leadership Forum on Friday, April 13, 2012.
While MidwayUSA founded the Round-Up program, other shooting industry companies have chosen to embrace the NRA Round-Up program as well. To date, these contributions total over $9 million.
