EAST ALTON, Ill. (Dec. 12, 2013)—With the growing number of ammunition choices at the retail counter confronting the influx of first-time gun owners, Winchester Ammunition has created the new W Train & Defend™ brand which provides a straightforward process when choosing training and personal defense rounds. The W Train & Defend ammunition system is designed to provide threat-stopping power with less recoil to the shooter. The system pairs its range-ready Train rounds with technology-driven Defend rounds, both designed to limit the recoil felt by the shooter. This system provides a perfect solution for new shooters, especially women, who are interested in training to become proficient with their personal defense ammunition.
“The influx of new female shooters to the outdoor/shooting sports category is significant and we are committed to making their experiences positive when it comes to selecting the appropriate gear, which includes ammunition,” said Brett Flaugher, vice president of sales, marketing and strategy. “After an extensive amount of research, we believe this line of quality products will serve a community of new shooters and others who are excited to learn more about target shooting and personal defense, as well as responsible gun ownership.”
The Train rounds of the W Train & Defend system are identified with a prominent “T” on the package. Winchester developed these training loads not only with reduced recoil characteristics, but lead-free primers for improved indoor range acceptance. Packed in 50-count boxes, the Train offerings themselves are also distinguishable from their Defend counterparts with brass shell cases and full metal jacket bullets.
The system’s ballistically-matched Defend rounds are also easily identifiable on the shelf, featuring a prominent “D” in a 20-count package. The high performance rounds were developed for threat stopping power.
Utilizing Winchester’s advanced bonding technology, the Defend ammunition features jacketed hollow point bullets and nickel-plated shellcases, making them easily distinguishable from the training ammunition. The packaging for W Train & Defend ammunition includes relevant data such as bullet type and weight, the caliber and whether the rounds are for training or defense purpose, providing straightforward information in an easy-to-read format.
The W Train and Defend system includes the following offerings: W Train & Defend – T (Train)
Caliber
Weight
Type
Velocity
Rounds
380 ACP
95 gr.
FMJ
950 fps
50
9mm
147 gr.
FMJ
950 fps
50
40 S&W
180 gr.
FMJ
925 fps
50
38 Sp.
130 gr.
FMJ
925 fps
50
W Train & Defend – D (Defend)
Caliber
Weight
Type
Velocity
Rounds
380 ACP
95 gr.
Bonded JHP
950 fps
20
9mm
147 gr.
Bonded JHP
950 fps
20
40 S&W
180 gr.
Bonded JHP
925 fps
20
38 Sp.
130 gr.
Bonded JHP
925 fps
20
For more information about Winchester W Train & Defend brand and all Winchester Ammunition products, visit www.winchester.com, or connect with Winchester on Facebook at Facebook.com/Winchester.
About Winchester Ammunition With a company heritage dating back to 1866, Winchester Ammunition was there for the taming of the American West, the Allied Forces’ victory in World War II and through the years, millions of fond memories made in the great outdoors. Known as The American Legend™, Winchester is a global leader in sporting, law enforcement, military and personal defense ammunition production. Winchester continues to raise the bar with new products like Long Beard™ XR™ and Winchester Defender® personal defense ammunition.
The W Train & Defend ammunition system is designed to provide threat-stopping power with less recoil to the shooter. The system pairs its range-ready Train rounds with technology-driven Defend rounds, both designed to limit the recoil felt by the shooter. This system provides a perfect solution for new shooters, especially women, who are interested in training to become proficient with their personal defense ammunition.
