Burris Brings Veracity Line to Market

GREELEY, CO – Burris® is proud to announce the creation of a precision riflescope worthy of the name Veracity®. Veracity represents truth, accuracy, and exactness – the characteristics every hunter demands of his gear. Whether pursuing big game or fast-moving predators, Veracity riflescopes deliver precise performance so every pursuit ends in success.
Veracity riflescopes feature a highly versatile five times zoom system, giving you a larger field of view at close ranges and better target acquisition at long ranges. Accurate and repeatable reticle adjustments match the measurement system of the reticle, making windage and elevation adjustments fast, easy, and extremely accurate. Multi-Turn Target Knobs found on 4x-20x and 5x-25x models offer up to 15 MOA adjustment per rotation with multi revolutions of adjustment. They also feature Zero Click Stop to quickly revert back to your original yardage setting without counting revolutions. A finger adjustment zero is offered for both windage and elevation on the low profile E1 Hunter Adjustment Knobs found on the 2x-10x and 3x-15x models.
Veracity reticles are state of the art, featuring a Front Focal Plane (FFP) design and the new PTC™ Technology. FFP reticles keep reticle measurements accurate at any power, so you can take full advantage of reticle measurements and trajectory compensation at every magnification. The Ballistic E1 FFP reticle features trajectory compensation out to 600 yards, with cascading wind dots to help you compensate for wind. The Ballistic E1 FFP Varmint rifle takes this excellent reticle design one step further, offering trajectory compensation out to 700 yards and adding MOA tick marks to aid in distance measurement and target size determination.
Progressively Thick Crosshairs (PTC) provide very fine central crosshairs that become thicker as they move away from the center, allowing ultra-fast target engagement at close ranges and in low light conditions. This progression occurs at the perfect increments to ensure you are on target at any magnification. You no longer need to worry that a FFP design will compromise the visibility of your reticle at low power, or its effectiveness for precise measurements at high power. With the new PTC Technology, you can pick your power and be confident that your reticle will perform flawlessly.
Veracity riflescopes are equipped with high performance glass and Hi-Lume® multi-coated lenses for excellent brightness and clarity. An internal triple-spring tension system allows each scope to hold zero under shock, recoil, and vibrations, and the precision gauged and handfitted internal assemblies maintain a consistent point of impact through the entire magnification range. Ergonomic side focus and parallax adjustment is easy to reach and won’t disrupt your shooting position. Like all Burris optics, they’re waterproof, fogproof, and backed with the legendary, no-questions-asked Forever Warranty®.
The following models are available in the Veracity family of riflescopes:
2x-10x-42mm           Ballistic E1 FFP 3x-15x-50mm           Ballistic E1 FFP 4x-20x-50mm           Ballistic E1 FFP Varmint 5x-25x-50mm           Ballistic E1 FFP Varmint
For more information on the Veracity line of riflescopes, and on the entire line of high-quality Burris optics, visit BurrisOptics.com or Facebook.com/BurrisOptics.