FERNANDINA BEACH, Fla. — Southwick Associates has announced the brands hunters and shooters purchased most frequently in 2013. This list has been compiled from the 36,680 internet-based surveys completed by hunters and shooters who volunteered to participate last year in Southwick Associates’ HunterSurvey.com and ShooterSurvey.com polls. In 2013, brands most frequently purchased included:
Top rifle brand: Savage
Top shotgun brand: Remington
Top muzzleloader brand: Thompson Center
Top handgun brand: Tie: Ruger and Smith & Wesson
Top crossbow brand: Barnett
Top air rifle brand: Daisy
Top rifle ammunition brand: Remington
Top shotgun ammunition brand: Winchester
Top handgun ammunition brand: Winchester
Top blackpowder brand: Pyrodex
Top balls, bullets, or shot brand: Hornady
Top bow brand: Matthews
Top broadhead brand: Rage
Top bow case brand: Plano
Top archery sight brand: Truglo
Top decoy brand: Flambeau
Top game call brand: Primos
Top reloading die brand: Lee Precision
Top reloading bullet brand: Hornady
Top reloading primer brand: CCI
Top reloading powder brand: Hodgdon
Top reloading shot brand: Lawrence
Top scope brand for firearms: Nikon
Top scope accessory brand: Leupold
Top binocular brand: Bushnell
Top spotting scope brand: Bushnell
Top range finder brand: Bushnell
Top boot brand: Rocky
Top bi-pod and shooting stick brand: Primos
Top GPS device brand: Garmin
Top game feeder brand: Moultrie
Top food plot seed brand: Whitetail Institute
Top knife brand: Buck
Top cover scent brand: Wildlife Research Center
Top lure scent brand: Tinks
Top odor eliminator brand: Scent-A-Way
Top tree stand brand: Ameristep & Summit
Top trail camera brand: Moultrie
Top shooting target brand: Shoot-N-C
Top safety equipment brand: Remington
Top clay brand: White Flyer
Top trap and throwing device brand: Champion
Top holster brand: Blackhawk
Top gun cleaning supply brand: Hoppes
Top gun safe brand: Stack-on
Top choke tube brand: Remington
Top magazine brand: Magpul
The list above is only a portion of all hunting and shooting categories tracked by Southwick Associates. Other types of information available include sales by caliber and gauge, percentage of sales occurring at different types of retailers, total spending per category, average prices, and demographics for hunters and shooters buying specific products. Additional participation information is available including total days spent afield by hunters and shooters, type of hunting and shooting enjoyed and preferred species and places to shoot.
You can stay abreast of consumer buying patterns and overall market trends by purchasing an annual subscription to Southwick Associates’ bi-monthly Hunting and Shooting Participation and Market Trends report. More in-depth reports are also available for specific product categories and hunting/shooting participation. Greater insights are possible through custom reports that can help companies learn in which sub-markets they excel, or where they trail the competitors. Individualized research is also available to help identify products desired by consumers, optimal pricing, and more. To purchase a subscription or learn more, contact John DePalma atjdepalma@brandintelligent.com.
