ROCHESTER, New York – Hard Air Magazine is a new, one-stop destination for everything airgun related. The free online magazine is devoted entirely and exclusively to airguns and associated products. The dynamic Hard Air Magazine web site encompasses the whole airgun community and provides visitors with a constantly changing variety of news and reviews about airguns.
Magazine Founder, Stephen Archer, comments “Our goal with Hard Air Magazine is to offer balanced, instructive information to people purchasing airguns and accessories in an interesting and useful format. Hard Air Magazine’s rapid news coverage and focus on the consumer’s decision-making process is how we distinguish ourselves.” Unlike other airgun media, Hard Air Magazine is not tied to one distributor or manufacturer. “We cover the entire spectrum of products through objective editorial, illustration and videos,” says Archer.
“It is estimated that 10 to 12 million airguns will be purchased in the U.S. in 2015,” Archer comments. Many consumers will research their purchases on the Internet in search of buying recommendations before making a decision. “So, the most current news about airguns, with fact-based, detailed product reviews are at the heart of Hard Air Magazine. We’ve put together a phenomenal team of product testers with over 100 years of combined experience in airgun shooting to conduct unbiased reviews,” he adds. “These are genuine enthusiasts who have spent their lifetimes shooting airguns and truly understand what makes one better than another. While they are all experienced with multiple types of airguns, each has his specialty,” remarks Archer.
Airguns are continuing to enjoy an increase in popularity due to legal restrictions on firearms, firearm ammunition shortages and the encroachment of urban and suburban development. Shooters are forced to be concerned with noise, range and lethality of projectiles. “This trend has led to increased interest from large firearm companies that have not historically played in this market. For example, Benelli and Remington now offer airguns in their product categories,” said Archer.
“Hard Air Magazine represents a profitable opportunity for airgun manufacturers as well as firearm manufacturers entering the foray,” Archer adds. Since many firearm shooters are not well versed in airguns, particularly adult airguns, Hard Air Magazine fills the void as the only independent online resource for all airgun industry news and impartial product reviews. “The magazine is free to readers and is committed to providing relevant content, daily updates and incentives to return to the site. This combination provides the best CPM for advertisers in the airgun business, as it targets their buying audience,” says Archer.
Concentrating primarily on the U.S. airgun market, Hard Air Magazine “will lead the way as the premier, online news and review source for airgunners. It will be the trusted provider of advice for mainstream airguns and related products,” said Archer. “Airguns are the main focus now, but scopes, pellets and other relevant airgun accessories will be featured and reviewed in the future.”
Hard Air Magazine is a free online magazine dedicated to providing fact-based, unbiased information about the airgun industry, airguns and associated products through news, product reviews, buyer’s guides, guest columns and airgun information resources.
