Browning Introduces BXR Ammunition for Deer Hunting


Browning Ammunition introduces the BXR Rapid Expansion Matrix Tip™ for deer hunting, providing millions of hunters with “The Best There Is™.”

The BXR Rapid Expansion Matrix Tip is designed specifically for use on whitetail, blacktail, mule deer and antelope. The proprietary matrix tip design allows for high downrange velocity and energy retention while also initiating rapid positive expansion. The jacket and tip combination yields precision accuracy, rapid energy transfer and generates massive knockdown power.

“The BXR Rapid Expansion was designed specifically for deer and antelope hunters. The unique Matrix Tip helps initiate expansion, quickly transferring a massive amount of energy,” said Ben Frank, brand manager for Browning Ammunition. “Our goal when designing this bullet was to make sure you spend less time tracking and more time telling friends about your successful hunt.”

Available at retail locations now!

Offerings include:
243 Win 97-gr. 30-06 SPRG 155-gr.
270 Win 134-gr. 300 Win Mag 155-gr.
30-30 Win 155-gr. 300 WSM 155-gr.
308 Win 155-gr.

MATRIX TIP™
Proprietary tip material (copper/polymer) initiates rapid expansion
Tip fragments upon impact to present large expanding hollow point
Improved ballistic coefficient with added on-target energy transfer

RAPID EXPANSION
Designed specifically for whitetail, blacktail, mule deer and antelope
Energy is efficiently and effectively transferred on target
The Browning Ammunition portfolio includes popular ammunition offerings in rifle, shotgun, handgun and rimfire, featuring advanced technologies for hunters and shooters.

Browning Ammunition is designed to the highest standards of innovation, precision and technology. This relentless pursuit for engineering excellence is precisely what has earned the Buckmark™ its honorable distinction: The Best There Is™.

For more information on Browning Ammunition products, visit www.browningammo.com or e-mail media@browningammo.com.