Black Creek, GA – Daniel Defense—engineer and manufacture of the world’s finest firearms, precision rail systems, and accessories— Has announced it will no longer sell firearms to Academy Sports due to their decision to remove MSR’s from their website and in-store displays.
Letter to all Daniel Defense Distributors:
“As you know we take our partnership with our stocking retailers very seriously. We are committed to serving and supplying them at the highest level and expect our retailers to have that same level of commitment to our brand and our industry. Unfortunately, Academy Sports has made a corporate decision, in the wake of the recent terrorist attack, to remove all MSRs from their website and in-store displays. Academy Sports has communicated that they intend to continue to sell the MSR category of firearms without displaying or advertising them publicly. As a prominent MSR brand, Daniel Defense cannot support decisions that are completely contrary to the values of our company and industry. Therefore, as of today, June 16th, I request that you place Academy Sports on a Do Not Sell list for all Daniel Defense products and terminate any shipments to their stores or distribution centers. It is unfortunate that we have to make this decision, but it is clearly the right thing to do for our brand, our industry and our constitutional right. Thank you for your support.”
Bill Robinson, VP of Sales
“Academy’s decision clearly segregates firearms by their appearance, which sends a dangerous message to our politicians that it’s acceptable to do so. We as an industry must stand and fight, together.”
Marty Daniel, President and CEO
About Daniel Defense
Located in Black Creek, Georgia. Daniel Defense is a leading manufacturer of premium firearms, rail systems, and accessories. Its iconic brand remains unmatched in quality, precision and world-class customer service. President and CEO, Marty Daniel founded Daniel Defense, which created rails and accessories for the AR-15 platform in small batches. Now with two locations and a combined 137,000 square feet of manufacturing space, Daniel Defense continues to make the world’s leading firearms for civilian, law enforcement and military customers.
