White Plains, NY – January 17, 2023 — ZEISS is introducing the ZEISS SFL 30, the newest, lightest, and most compact binoculars to the ZEISS SF family. The ZEISS SFL (SmartFocus and Lightweight) stands out for its exceptional optical performance combined with an extremely compact design and low weight. The new binoculars come in two models, the ZEISS SFL 8×30 and 10×30. “Our new ZEISS SFL 30 is the latest addition to our successful ZEISS SF binocular family and combines the advantages of high-performance binoculars with those of a compact, pocket-sized binoculars,” said Tammo Lueken, Head of Category Management Hunting at ZEISS.
“When stalking, every ounce adds up,” Lueken explains as an experienced hunter. Thanks to the reduced lens diameter, the use of thinner and more closely spaced lens elements, and the rugged and durable magnesium housing, the ZEISS SFL 30 is up to 23% lighter than comparable models. The binoculars are extremely compact and conveniently fit in a bino pouch, backpack, or jacket pocket.
True- To-Life Color Fidelity and Sharpness of Detail – Thanks to the UHD Concept
The ultra-high-definition (UHD) concept ensures that the binoculars deliver the highest level of detail and reproduce colors with natural fidelity thanks to special coatings, high-quality glass types, and an improved optical design. In combination with their high degree of light transmission and T* multicoating, the ZEISS SFL 30 makes precise imaging possible and allows hunters to reliably detect even the smallest details and distinguishing features to accurately identify game.
Simple and Intuitive Handling
“To make the right decisions during the hunt, sometimes seconds are crucial. That’s why it’s so important that hunters can operate the binoculars intuitively and easily,” Lueken added. Featuring the tried-and-true SmartFocus concept and a perfectly positioned larger focusing wheel, hunters can focus quickly and precisely, even when wearing gloves. Thanks to its large exit pupil in relation to its size, and the modified eyecups, the ZEISS SFL 30 also offers a comfortable viewing experience comparable to larger high-performance binoculars.
Availability & Pricing
The ZEISS SFL 8×30 will be available from retailers starting in the spring with a suggested retail price of $1,499.99 for the 8x and 10x model.
