NSSF and Project ChildSafe Team Up With CarbonTV and Julie McQueen, Unveil New Video for 2023 “HuntSAFE” Campaign

NSSF, The Firearm Industry Trade Association, and CarbonTV, the nation’s leading streaming content provider of outdoor, hunting, fishing and recreation programming, have announced a cooperative HuntSAFE partnership to promote hunting and firearm safety during the fall hunting season, starting with a new video, “Safety is Always in Season.

HuntSAFE is a component of NSSF’s Project ChildSafe initiative, which focuses on promoting safe firearm handling, secure storage and preventing unauthorized access. S.A.F.E. is an acronym for Store your firearms responsibly when not in use; Always practice firearm safety; Focus on your responsibilities as a firearm owner; and Education is key to preventing accidents.

“We like to say a successful hunt is one where you get home safely,” says Joe Bartozzi, NSSF President and CEO. “The fall hunting season is a great time to remind everyone of the importance of responsible, ethical and safe hunting, and we’re grateful CarbonTV has partnered with us to get that message out.”

The new “Safety is Always in Season” video features Julie McQueen, President of CarbonTV and host of CarbonTV’s “Outdoor Weekly” program, as she shares seven “rules to live by” when using or handling firearms at home, on the range and especially in the field.

“All of us at CarbonTV are big fans of Project ChildSafe and its mission to help prevent firearm accidents, thefts and misuse,” McQueen says. “It’s really important for all of us who enjoy our hunting tradition to model every aspect of hunting safety, and we’re so honored NSSF and Project ChildSafe asked us to be part of this year’s HuntSAFE effort.”

The new video joins a suite of hunting safety resources available from Project ChildSafe and on CarbonTV’s “Firearm Safety” web page. These include:

First-time hunters will also appreciate the library of hunting tips, tactics and techniques available at NSSF’s www.letsgohunting.org website.

“Hunting is a time-honored tradition for many Americans, one that benefits conservation efforts across the country, and it’s important that safety remains at the core of that tradition,” Bartozzi said. “With so many Americans discovering and returning to this tradition, it’s a good time to remind all gun owners that storing firearms securely when they’re not in use is the #1 way to help prevent accidents and keep guns out of the wrong hands.”

For more information, visit nssf.org.