Louisville, CO: Post pandemic, firearm and protection categories may be waning, but customer interest for new and innovative accessories that help them shoot safer…is at an all-time high. ULTRX™, a new transformative brand launched by Allen Company in 2024, continues that momentum into the new year with the expansion of key product segments including digital sound enhancement, expanded youthful color palettes and a multitude of stylish eye protection options.
ULTRX™ Ear and Eye Safety Protection products were picked up nationwide by some of the industry’s largest retail outlets and can be identified by the high-visibility chartreuse and gray retail packaging they utilize. The initial launch year included approximately 65 new items targeted across digital earbuds, high-fidelity sound earmuffs, passive earmuffs, and small in-ear protective formats.
Additional ULTRX™ products being launched at the SHOT Show include:
·Digital Technology Bluetooth Electronic Earmuffs
·Youth-Targeted Passive Earmuffs and Earmuff Combos Adorned in Youthful Colorways
·Stylish and Safe, Eye Protection Offerings in 14 Different Options
You can see ULTRX™, and their entire lineup of transformative products at the 2025 SHOT Show in booth #13021.
Covering the broad spectrum of tonal protection, ranging from dynamic studio sound management and auditory wave performance to active-adjustment micro scale silicone inserts, ULTRX™ Ear and Eye Safety Protection products fuse together the most advanced technology schematics with modern design elements delivering sound management for On Range, On Jobsite and On Premise. Enjoy your experience at the intersection of sound and wave protection fusion.
Check out ULTRX™ and their assortment of hearing and eye protection products, by visiting them at www.ultrx.com. Also, check out ULTRX™ and the balance of the Allen Company assortment of shooting, hunting, tactical, and archery products, by visiting them at www.byallen.com.
About Allen Company:
Allen Company was founded in 1970 and is the leading provider of hunting, shooting, archery, and tactical related products to the Outdoor Industry. Allen Companyis proud to present their products in a family of consumer brands such as Allen, Breakthrough Clean Technologies®, ULTRX™, EZ Aim™, Tac Six™, Vanish™, Titan™ and official licensed products from our partners, Ruger®, and Girls with Guns. By continuously striving to improve our product design and quality and develop Made in the USA products, the Allen Company brands are known and trusted by the entire outdoor population as the best product for the money.
