Excalibur’s Best-Selling Crossbow Gets a Massive Overhaul with the New Mag Max

Excalibur Crossbow is proud to unveil the Mag Max, an exciting update to the Mag lineup. Building on the success of the Mag 340, a trusted favorite since 2020, the Mag Max introduces cutting-edge enhancements that significantly improve durability, safety, and reliability while delivering an increase in speed. These advancements provide a revitalized crossbow experience tailored to meet the demands of dedicated hunters.

Pushing the performance of the Mag lineup to new heights, the Mag Max delivers speeds of up to 350 FPS—offering a 10 FPS increase over the Mag 340. The Micro HO limbs, constructed with 100% continuous fiber, ensure unmatched durability and efficiency, making them the most reliable limbs on the market. This advanced construction guarantees consistent performance under the toughest conditions while maintaining a compact and maneuverable profile. Complementing this is the Ceasefire ADF system, which guarantees the crossbow will not fire unless an arrow is loaded, safety is off, and the trigger is pulled—reflecting Excalibur’s commitment to creating products hunters can trust in every situation.

“The Excalibur Mag Max sets a new standard for what hunters can expect in a crossbow: safe, performance-driven, and built to handle the toughest challenges,” said Todd Snader, Brand Manager for Pure Archery Group. “By maintaining a balance between new advancements and established reliability, the Mag Max offers a crossbow experience that meets the evolving demands of dedicated users without compromising on quality or performance. With premium features at an accessible price, the Mag Max is the ultimate choice for hunters who demand performance without compromise.”

The Mag Max exemplifies Excalibur’s dedication to providing reliable, high-performance crossbows tailored to the needs of hunters. The Mag Max is now available at authorized Excalibur dealers. For more information, visit www.excaliburcrossbow.com.

About Excalibur Crossbow
Excalibur Crossbow is a leading manufacturer of high-performance hunting crossbows. Renowned for durability, reliability, and precision, Excalibur products empower hunters worldwide to achieve excellence in every pursuit.

About Idea Ranch

Idea Ranch is a full-service advertising, public relations, and consumer insights firm headquartered in Tulsa, Oklahoma, with offices in Wichita, Kansas, and Durango, Colorado. The firm has a diversified list of clients across the country and is an industry-leading marketing-communications company building brands in the outdoor recreation, passion sports, and farm & ranch sectors. For more information, please visit www.idearanch.com.

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