ANOKA, Minnesota –– Federal Ammunition’s HammerDown is the industry’s only ammunition product line truly designed for optimal cycling and overall performance in the time-tested, lever-action rifle platform. Federal successfully launched Its HammerDown line in 2020, and today, the product lineup now includes seven cartridge options. The latest 45 Colt, 250 Grain load is now available at select dealers.

“We are thrilled to add the 45 Colt, designed for lever-action rifles, to our HammerDown lineup. This is another popular straight-wall cartridge that hunters and shooters are actively seeking out,” said Federal Ammunition Handgun Product Manager Chris Laack. “One of the enhanced design features found in all HammerDown ammo is that we chamfered the front face of the case rim on all the nickel-plated cases. This removes any sharp edges to increase the reliability of feeding. All the benefits HammerDown delivers will greatly enhance your shooting experience.”

The velocities of HammerDown are customized to produce superior ballistics and terminal performance through lever-action barrel lengths. The construction of the molecularly bonded soft point bullets has also been adjusted for the best accuracy and expansion at those velocities. The geometry of each round’s case, bullet and cartridge ensures flawless cycling through tubular magazine and typical lever-action feeding systems.

HammerDown is now offered in 45-70 Govt., 444 Marlin, 30-30 Win., 357 Magnum, 327 Federal and 44 Rem. Magnum, and .45 Colt. Read more

Hornady® is proud to announce Drag Variability Reduction Technology (DVRT™), a patented bullet tip design that increases the uniformity of bullet drag from shot to shot.

The new DVRT™ optimizes the bullet tip shape to provide excellent overall drag and unrivaled bullet to bullet consistency. Specifically, the meplat must be flat – not pointed – and the diameter of the flat meplat is a specific ratio to the bullet diameter. This new technology decreases the drag variation from shot to shot, resulting in less dispersion at long range.

After development and refinement of this new technology in 2018, it was immediately implemented into the Heat Shield® Tip design and in the A-Tip® Match bullet while the patent was pending. Now, with the patent issued, we can publish the science and benefits of Drag Variability Reduction Technology.

“As a bullet company, Hornady has always prided itself on innovation and we are always looking to push the boundaries of bullet design. This is evident with our recent innovations of the A-Tip Match bullet and Heat Shield Tip technology and also in past innovations like InterLock and the secant ogive,” said Jason Hornady, Vice President at Hornady. “The new DVRT is yet another groundbreaking innovation from Hornady and a significant addition to the field of ballistics” he added. Read more

Fiocchi, a global leader in defensive, target, and hunting ammunition, expands the company’s heralded line of Hyperformance centerfire cartridges with the introduction of a new series developed specifically for handgun hunting and wilderness defense.

The all-new Hyperformance Hunt Handgun ammunition begins with the same quality components that form the foundation of all Hyperformance precision hunting and defense cartridges. These include precision-formed brass cases, reliable and clean-burning primers, and carefully selected and measured powder charges that deliver the kind of accuracy and reliability discerning shooters have come to expect from Fiocchi’s premium centerfire ammunition line. Read more

The Hornady® Handbook of Cartridge Reloading, the most comprehensive and trusted reloading reference for decades, is available in app form.

Like the bound and eBook versions, the new Hornady® Reloading App provides everyone from the novice to the seasoned handloader everything needed to successfully reload a variety of rifle cartridges from the 17 Hornet to the 50 BMG and handgun cartridges from the 22 Hornet to the 500 S&W.

The convenience of a mobile app, paired with the Hornady® catalog, brings power and knowledge to reloaders while browsing at a sporting goods store, practicing at the range, or trading at a gun show. Read more